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For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually, there's still a major and brisk business being done in the selling and placement of banner ads. What do you think needs to happen for this to turn into a $200 billion piece of advertising business?
Cost Per Mille (CPM) : Cost per 1000 impressions. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48 CPM with the brand awareness objective. You will pay in CPM. You’ll pay for this in cost per conversion or CPM.
When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. In addition, Facebook is by far the more mature advertisingnetwork. The ad tools Facebook offers out-of-the-box to its advertisers far surpasses those provided by Linkedin.
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Please know that there are also a multitude of advertisingnetworks of whom would be very happy to work with you, but if you are just getting started, AdSense is truly going to be the easiest, and most reliable, for your needs. Depending on your blog’s content matter, you can expect to receive anywhere from $.50
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