Oktopost

SEPTEMBER 4, 2020

The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. In addition, Facebook is by far the more mature advertising network.

B2B 150

B2B LinkedIn Facebook Statistics 150

ProBlogger

JUNE 30, 2014

This is a definite plus if you are monetizing on a Cost Per Click model ( CPC ). Please know that there are also a multitude of advertising networks of whom would be very happy to work with you, but if you are just getting started, AdSense is truly going to be the easiest, and most reliable, for your needs.

Advertising 46

Advertising Adsense Brands RFP 46

Sprout Social

SEPTEMBER 6, 2018

Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. Cost Per Mille (CPM) : Cost per 1000 impressions. A crafts business targeting hobbyists may have a lower advertising cost than an obscure commercial agriculture tool. You will pay in CPM.

Cost 111

Cost ROI Advertising CPM 111