article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389
article thumbnail

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. He’s the president of Human Business Works , an online education community for small businesses. Chris Brogan. Like this post?

Tools 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin.

article thumbnail

The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. What do you think needs to happen for this to turn into a $200 billion piece of advertising business? advertising network. advertising. banner advertising.

article thumbnail

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124
article thumbnail

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. advertising. advertising campaign.

article thumbnail

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. Like this post?

Adwords 171