Oktopost

SEPTEMBER 17, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why. Her unique blend of creativity, strategy, and a touch of magic makes her the go-to guru for all things brand.

B2B 83

B2B Influencer How To Marketing 83

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. With the right tools, you can keep your finger on the pulse without drastically increasing your teams workload. But even great content can disappear into the algorithm without making an impact if it isnt accessible.

B2B 130

B2B Social Media Engagement Hashtag 130

Buffer Social

FEBRUARY 12, 2025

And B2B companies are no different. ” remember there’s still a human behind every B2B purchase, too. This article will highlight those and help you create a solid social media strategy for your B2B company. B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

B2B 85

B2B Company Social Media How To 85

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. and has been recognized as one of the most Fearless B2B Marketers by Marketo.

B2B 152

B2B Loyalty Apple Buy 152

Oktopost

MARCH 4, 2025

The Social B2B Organization hits shelves on March 25, and co-author Colin Day joined us on Behind the Post to share exclusive insights from the book! In this episode of Behind the Post, were joined by Colin Day, co-author of The Social B2B Organization and Managing Director EMEA of Oktopost.

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B2B Organization Embedding Apple 90

Oktopost

DECEMBER 3, 2024

Jennifer Gutman , Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership’s attention.

B2B 143

B2B How To Training Social Media Management 143

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! No one even saw it flop.”

B2B 77

B2B Social Media How To Meme 77

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. However, the game is entirely different for the B2B social media manager. In B2B, buyers arent making impulse purchases; theyre researching, evaluating, and engaging over weeks or even months before making a decision.

Social Media Management 62

Social Media Management B2B Social Media ROI 62

Oktopost

OCTOBER 29, 2024

In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Niki has more than 8 years of experience in social media marketing, spanning from B2C and employer branding to B2B in the last 5 years.

B2B 83

B2B Video Content Open Source 83

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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B2B Social Media Marketing Influencer 236

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Source ) 4.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Oktopost

FEBRUARY 17, 2025

She explains how shes made reporting effortless by setting up bite-sized, automated reports that keep her team in the loop without extra work. This has given her a unique perspective on how to engage audiences in both B2C and B2B spaces. Love going Behind the Post?

Analytics 90

Analytics B2B How To Social Media Management 90

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

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B2B Brands LinkedIn Influencer 229

Convince & Convert

AUGUST 23, 2024

But branding is no less important in the B2B landscape and building a powerful brand personality can be just as rewarding for B2B leadership. These examples demonstrate the selling force of a strong B2B brand. We’re all familiar with our favorite B2C brands, from the irreverent Oatly to cutting-edge Apple.

Brands 155

Brands B2B How To Loyalty 155

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. In it, she interviews thought leaders on transparency and B2B marketing.

B2B 77

B2B Strategy Case Study Marketing 77

Oktopost

SEPTEMBER 5, 2024

Eric Herzog CMO of Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo. Eric delves into what keeps him up at night professionally, particularly the ongoing challenge of aligning sales and marketing teams.

Sports 71

Sports Team B2B Marketing 71

Oktopost

AUGUST 1, 2024

What is B2B Lead Generation, Exactly? B2B lead generation is about identifying potential customers (leads) and nurturing their interest in your product or services until they convert (aka become actual clients). Source 7 B2B Lead Generation Ideas for 2024 1. But when the competition is high, you do need to get creative.

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B2B Team Social Media Management Analysis 118

Webbiquity SMM

MARCH 11, 2025

A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. The downfall in the value of Twitter for B2B marketing began in the 2016-2017 timeframe. The downfall in the value of Twitter for B2B marketing began in the 2016-2017 timeframe. Jack Dorsey and his team made mistakes.

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B2B How To HootSuite Statistics 148

Oktopost

JANUARY 6, 2025

At Oktopost, were constantly innovating to provide tools that empower B2B marketers to make informed, smarter, data-backed decisions. Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights.

Comparison 62

Comparison B2B Metrics Report 62

Oktopost

SEPTEMBER 19, 2024

requesting a demo or a price quote) Your demand generation team can then analyze website traffic by source to distinguish between engagement clicks and qualified clicks that convert into business opportunities. Start measuring B2B social with confidence today Effective social media management combines analytics with strategy.

B2B 62

B2B Social Media Marketing Metrics 62

Oktopost

OCTOBER 20, 2024

For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Oktopost

JANUARY 30, 2025

CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks for driving efficient growth, proving that social medias impact is undeniable.

B2B 71

B2B ROI Apple Organization 71

Oktopost

JULY 30, 2024

The average B2B buyer interacts with a brand 36 times before purchasing a product or service. A funnel focused on B2B demand generation aims to capture a broader customer base, create interest in your brand, nurture the audience, and ultimately get prospects to convert.

B2B 117

B2B Cost Metrics Social Media Management 117

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. And this applies to both your business itself and your team. Its also an opportunity to build business relationships and grow your team. You need to mind how you approach the platform.

Examples 126

Examples LinkedIn Strategy Content 126

Oktopost

AUGUST 6, 2024

Tune in to hear Kieran’s tips on working with the LinkedIn algorithm, the types of content that are performing well right now, and how he’s organized his marketing team to bring new content ideas to him instead of constantly chasing them down.

Tips 147

Tips Content LinkedIn B2B 147

Oktopost

DECEMBER 17, 2024

Lets look at examples of powerful EGC you could leverage or suggest to your teams. Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. For B2B companies, EGC is especially valuable in industries where trust and credibility are essential.

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Examples Content Authentication B2B 116

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? Your social media team salaries. We are here to drive revenue.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Source What are the Benefits of UGC for B2B Marketing? Source Is B2B UGC More Effective on Certain Networks?

UGC 106

UGC B2B How To Authentication 106

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 142

B2B Strategy Statistics Research 142

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. This article explains UGC and EGC, explores their unique benefits in B2B marketing, and shares best practices for integrating both into a cohesive social media marketing strategy.

UGC 62

UGC B2B Marketing Authentication 62

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. It helps determine profitability and assess the performance of your sales and marketing teams. Endless streams of online content are eroding our attention spans.

Report 133

Report Engagement CPC Metrics 133

Oktopost

JULY 8, 2024

Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. B2B buyers are bombarded with information, making it crucial to deliver concise, relevant, and highly targeted content. To extend the reach of your content, consider offering on-demand recordings.

B2B 105

B2B Influencer ROI Authentication 105

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Catch all episodes here. Episode Summary. Meet Jason.

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Team B2B Apple Marketing 147

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

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B2B Tips Twitter Marketing 153

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In 2023, user demand for gated B2B content rose 14.3%. This year’s analysis draws from an impressive 6.2 Unreasonable statement?

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B2B Report Case Study Content 154

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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B2B Content Syndication SEO 138

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

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B2B Instagram How To Marketing 136