Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. .

B2B 45

B2B eBook Marketing Forums 45

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile, the Reception We Were Looking For. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. Getbee readily solves this problem. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Visually SM

OCTOBER 29, 2020

With a blueprint to organize that, everything will be crystal clear to your team. When you come up with the best hours, don’t forget to document it to guide other team members. Having a solid social media marketing plan will help get all of your team members on the same page. Another key factor is frequency.

Social Media 130

Social Media Engagement Strategy How To 130

Waxing UnLyrical

APRIL 11, 2019

The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.” Healthy Birth Day developed a mobile app to make it easy to track and record movements. The team at SA was incredibly proud of the campaign and its success. Since then, it has become far more than a campaign theme.

CSR 200

CSR Real Estate Posterous Campaign 200

Oktopost

OCTOBER 24, 2022

In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. Employee spotlights are posts about your team members with details like their accomplishments, personality, and interests outside of work. What Is an Employee Spotlight? make it count!

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Direct Marketing Observations

MAY 13, 2022

With that said, let’s focus on social media’s impact in a B2B world. Whether you and your teams know what you’re doing in social media will always be debatable, but business teams must embrace it from an overarching Comms POV. Specifically, for B2B, social media is a complicated love/hate relationship. It’s a natural fit.

B2B 112

B2B Social Media Conversation Platform 112

BeingOptimist

MAY 22, 2023

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

Applications 40

Applications Mobile Team Data 40

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Check out this great exchange between T-Mobile and a customer–a customer that loved the brand so much that they asked for magenta (the brand’s color) hair advice: All those hearts on her post go a long way for the T-Mobile brand. .

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers? Secondly, the SQL.

Engagement 118

Engagement B2B Data Social Media 118

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. Based on this data, your marketing team pivots to switch up the marketing strategy to focus on thought leadership and develops content that reflects the top 10 challenges of CPG in the space. Uniquely Qualified Audience Creation.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. All consumers are (mostly) mobile-first. mobile first. mobile first strategy. mobile first. mobile first strategy.

B2B 80

B2B Case Study Mobile Data 80

Firebelly

OCTOBER 12, 2015

Digital Marketing: Social Media, Search, Mobile & More. Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Learn more ]. Group size: 50,858 members. Learn more ]. Group size: 182,536 members. Learn more ]. Group size: 43,974 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Social Media Strategies Summit

JUNE 8, 2023

Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. Pennington Lawn and Garden sought to change all that with its ongoing #FlipTheTurf campaign, which positions grass seed as part of a much broader (and, frankly, more interesting) subject: football.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side.

Report 191

Report Social Media B2B Newsvine 191

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). These strategies are often run through different departments, managers and teams. Desktop had a 12% growth.

Marketing 109

Marketing Mobile B2B Apple 109

Sprout Social

JULY 31, 2019

To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. You can also download our Sprout 101 Guide for your own quick reference or for distribution on your team. Invite your team. Connect with your Account Executive.

Team 82

Team Notification Report Metrics 82

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. These conversations are something every B2B company can do. Start Somewhere, Even if it’s Small B2B marketing needs a human touch if it is to stand out.

Conversation 167

Conversation B2B Marketing GPS 167

Sprout Social

NOVEMBER 2, 2023

Recently, our social team talked about using social media for the customer journey in the auto industry. Besides that, it’s a good reference to ensure your team implements the solutions and refines them to increase customer satisfaction. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind.

Examples 101

Examples Template Templates How To 101

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. 5 Intel Showcases Career Advancement.

Class 100

Class LinkedIn Brands Microsoft 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

I know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO.

Marketing 265

Marketing iPad Applications B2B 265

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. It’s secure, mobile-friendly, super easy to use, and affordable. It’s a game-changer for B2B. They gained 50 B2B clients in just one year, and are picking up momentum quickly.

Startup 168

Startup Crowdsourcing Badge B2B 168

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Run With Foxes” is packed with stories about marketing successes and failures that can help your team make better decisions.

Skills 195

Skills Social Media Marketing Influencer 195

Buzz Marketing for Technology

NOVEMBER 24, 2010

20,000 people for 4 hours producing tons of content – more content than I produced with all my teams around the world in a year – they exceeded in 4 hours! The dynamic I am pointing out exists for most brands today B2C and B2B brands. Now take that same dynamic and put that in front of your brand.

Brands 227

Brands Content Microsoft StumbleUpon 227

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Document new tactics and share your findings with multiple teams in your company. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. Be a Pirate.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

JULY 6, 2022

With the help of our Data Science team, we were able to capture the best times to post on Instagram within ten industries. Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Twitter 103

Twitter Tourism Travel Education 103

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. This will preempt any inconvenienced customers while saving your social team a lot of time in dealing with the potential response. Mobile app to communicate while on the go.

Strategy 62

Strategy Report Publishing Team 62

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

FEBRUARY 15, 2013

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. With such a large company that has customers interacting all the time, both in person and through social channels, Jessica says that Dunkin’s customer service team is integral to the strategy.

Activities 130

Activities Tumblr How To Fashion 130

Convince & Convert

MAY 19, 2016

here is a blog post from the Roojoom team that attracted considerable attention: Managing the Content Pipeline with the Right Dose of Guest Bloggers. Whitepapers are the most requested form of content ; they are preferred by 78 percent of B2B buyers. Not to toot our own horns—but we will!—here Whitepapers are not a drive-by read.

Drupal 94

Drupal Content Case Study Statistics 94

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). The Year of Mobile – Seriously.

Social Media 121

Social Media eBook Mobile Data 121