Social Media Strategies Summit

FEBRUARY 4, 2025

View this post on Instagram A post shared by United Way (@unitedway) Their promotional efforts clearly worked, with the benefit concert helping to raise $11+ million for the United Way Disaster Relief Fund to support communities directly impacted by the hurricanes. If the answers yes, slot it into your content calendar.

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Campaign Social Media Instagram Organization 174

Sprout Social

OCTOBER 10, 2024

Not too long ago, the answer may have been, “as many as your team can handle.” A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities.

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Social Media Brands Reddit B2B 119

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. Tune in to discover how to transform your social media strategy and become the brand your audience loves to follow!

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B2B Loyalty Apple Buy 152

Sprout Social

MARCH 12, 2025

That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. Its unrealistic for social teams to build a presence on each emerging network. Our first order of business?

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Social Media Survey Proposal Communities 93

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission.

ROI 135

ROI Team Social Media Metrics 135

Keyhole.co

NOVEMBER 11, 2024

The company shows tutorials, engages with the community, and includes multiple content formats to generate traction. Analysis of Slack’s social media accounts Slack was founded in 2009 and established itself as a top choice for teams looking to increase productivity and communicate smoothly. That would be a nightmare.

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Team Social Media Strategy YouTube 59

Sprout Social

AUGUST 30, 2024

Take tedious tasks off of your service team’s plates Anything you can do to make life easier for your service reps or support team is a plus. Thankfully, the latest wave of AI customer service options has made automation more accessible for teams to streamline tasks that’d otherwise require manual data entry or reporting.

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Knowledge Base Forums Loyalty Issues 125

Buffer Social

JANUARY 13, 2025

Smaller communities will be prioritized Prediction: Creators and their audiences will pursue small, exclusive spaces to interact. She predicts that “spam pages” or private communities will allow creators to maintain control over their content while building authentic relationships away from the scrutiny of brand partnerships.

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Social Media Authentication LinkedIn Social Media Management 129

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? It’s about connection, and building a community—a human element AI just can’t fully replicate. Using AI enables your team to get ahead of these challenges. Let’s get into why.

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Team Social Media Management Skills Trends 143

Pam Moore

JULY 29, 2024

Taming the Social Media Beast – Mastering AI, Branding, and Team Alignment for 2024 In the fast-paced digital world, managing your social media strategy can often feel like trying to tame a wild beast. Continuous social media network changes confusing your social media team. Team hesitant to adopt new technologies like AI.

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Team Social Media Brands Tips 133

Social Media Strategies Summit

MARCH 12, 2025

On the one hand, if you want to highlight your brand’s humanity, it’s always beneficial to place the spotlight on your team not least because research shows that consumers trust brand experts with experience in their field of interest. The good news is that there are two different yet equally effective ways you can do this.

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Products Social Media Brands How To 130

Sprout Social

JANUARY 15, 2025

Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social. With a smaller learning curve to enter new spaces, your team can dive into emerging networks. Sprouts AI Assist can help.

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Brands Influencer YouTube Hosting 122

Social Media Strategies Summit

MARCH 6, 2025

But it worked, with Google Trends showing a big uptick in search activity around the date of Duos death: Much of the campaigns success was down to the ability of Duolingos in-house social team to react fast and execute. Or maybe Duolingos social team will forget all about this campaign and move on to something equally zany.

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Campaign Insurance Sports Instagram 149

Oktopost

DECEMBER 17, 2024

Lets look at examples of powerful EGC you could leverage or suggest to your teams. Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. It turns your team into advocates who create marketing value at little to no extra cost.

Examples 116

Examples Content Authentication B2B 116

Convince & Convert

AUGUST 29, 2024

In fact, it’s the second most visited website globally, boasting over two billion logged-in monthly users who actively seek information, entertainment, and community. Take it as your long-term marketing strategy to connect with the right audience , build a community, and drive meaningful business results. Contact us today.

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YouTube B2B Reputation Video 140

Convince & Convert

AUGUST 23, 2024

The list of rebrands away from old-fashioned or problematic brand elements is endless, from sports teams to pancake mixes. 2) Redefining your USP Your brand should communicate your unique selling position (USP) to your customers, helping them solve problems in creative and effective ways.

Brands 155

Brands B2B How To Loyalty 155

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Organic content is a space for community and building authentic relationships with audiences. Cadence doesnt directly correlate with community growth. Both have a place.

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Organization Social Media UGC How To 123

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Create a team-centered environment.

Social Media Management 261

Social Media Management Skills Social Media Metrics 261

Convince & Convert

MAY 28, 2024

That is why building an engaged community is a critical part of a successful social media strategy , and why it’s crucial to measure it as more than just a vanity metric or follower count. Building an authentic and engaging social media community is the same.

Communities 129

Communities Social Media How To Metrics 129

Hootsuite

JANUARY 14, 2025

If you have team members helping you with your page, theyll also need personal accounts to unlock their specific roles and capabilities. Lets add some team members to help. Community Managers can only moderate comments and suspend or remove people from the page. In the left menu, click the name of your Page, then click Settings.

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Tips Facebook HootSuite How To 105

Hootsuite

OCTOBER 9, 2024

Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! We'll share this with our team for consideration. Teaming up with those who already love what you do make for the most authentic, impactful partnerships! The company’s plan of action?

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Examples HootSuite Sentiment UGC 100

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, for more details about the month-long hiatus, and how she believes other social marketing teams can prioritize their own mental health.

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Team Authentication Social Media Proposal 136

Oktopost

JULY 21, 2024

Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. This dedicated time ensures you stay on top of community management without overwhelming your schedule. The list just goes on. Let’s dive in!

Social Media Management 118

Social Media Management Products Social Media Tips 118

Sprout Social

APRIL 9, 2024

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility.

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Team Meeting Social Media Report 123

Oktopost

NOVEMBER 14, 2024

One essential part of their pragmatic approach to employer branding is hosting a “Talent Community” for entry-level and experienced professionals that keeps job seekers connected to PwC events and job openings and makes them visible to recruiters. Plus, it lets them see the results of their efforts.

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Examples Brands Hubspot Reputation 133

Sprout Social

SEPTEMBER 18, 2024

You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results. Set yourself up for success by getting the right documentation in place and creating ways to align your team. Establish a global social media marketing team There are many ways to build a social media team.

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Social Media Strategy Marketing Influencer 127

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

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LinkedIn Badge Communities How To 131

Ignite Social Media

DECEMBER 20, 2024

Most importantly, they actually closed all their stores for the day to allow employees time to volunteer in their own communities. Fill out the form below to connect with our team of social media marketing experts. Patagonia went the other way with this post in 2022. cmgrPSA Have questions? We’re here to help!

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RFP Social Media Review Trends 114

Oktopost

SEPTEMBER 2, 2024

In a conversation about humanizing B2B, the power of community management couldn’t be missed. Bella Rose highlights how responding to comments and engaging with followers can boost brand perception and online community strength. She donned a bee costume and created office parody videos that quickly became fan favorites.

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B2B Social Media How To Meme 77

Buffer Social

DECEMBER 10, 2024

Make your own “Golden Globe Awards” for your niche — best team member, best customer story, etc. This celebration can foster positivity and community engagement — and also an opportunity to showcase your brand’s values. Content ideas: Share a story of how a small act of kindness made a big difference.

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Social Media Meme Small Business Eventful 111

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. Marketing teams today have more choices than ever when growing their tech stack (weve all seen that scary martech landscape graphic , yes?)

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Software Team Authentication Platform 120

Buffer Social

FEBRUARY 18, 2025

After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." Well, being a remote team has some huge perks—working with people from around the globe, for starters. Expert insights on building community, brand storytelling, and content scaling.

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Conference Social Media Marketing Price 108

Sprout Social

JANUARY 24, 2025

This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. Marketing leaders predict AI will augment social media teams, creating new roles and reshaping existing responsibilities. Take Innocent. Their authentic voice helps them stand out in a crowded market.

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Trends Social Media Loyalty Authentication 102

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. User-generated content (UGC) refers to any original brand-related material created by real customers and employees who are not part of your professional marketing team. What is User-Generated Content?

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UGC B2B How To Authentication 106

Hootsuite

JULY 10, 2024

Your social team should be empowered to manage these types of reactions on their own. In this case, the social team should put the crisis response plan into action. The brand realized the importance of a community manager to identify customer needs going forward. Next is the crisis-response reaction.

Examples 119

Examples Strategy HootSuite Sentiment 119

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. They don’t have the experience of working in this world or have teams behind them. People are seeking a sense of community—from pickleball courts to social media.

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Sports Social Media Marketing Fashion 90

Bill Hartzer

MARCH 3, 2025

The platform promises an online space built specifically for womenwhere their voices are valued, their data is protected, and community standards are actually enforced. With experience leading finance and engineering teams at Google, Ford, and Tesco, she saw firsthand how technology could do better for women.

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Platform Social Media Privacy Energy 78