Convince & Convert

SEPTEMBER 14, 2024

To capitalize on this trend, organizations should focus on educating their teams about AI benefits, investing in scalable AI solutions, and fostering a culture of innovation to stay competitive. Team education and training should also be prioritized to bridge knowledge gaps and reduce resistance.

Trends 139

Trends Data Tips Marketing 139

Sprout Social

JULY 30, 2024

Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products. Once you find influencers who fit your criteria, you may also need to work with your legal team to finalize vetting. Also include who your key decision makers will be.

Influencer 125

Influencer Brands Strategy Marketing 125

Sprout Social

JANUARY 27, 2025

On social, brands drive sales, influence sentiment about their company and products, and even build multi-million dollar businesses from the ground up. So much about social has changed over the course of my career, but social teams still dont feel like theyre getting a seat at the table. Do executives really trust social teams?

Team 76

Team How To Metrics Collaboration 76

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

Sentiment 141

Sentiment How To Analysis Review 141

Sprout Social

SEPTEMBER 16, 2024

The idea is to let AI be your assistant, so you and your team can focus on melding creativity and strategy. Brands and leadership teams recognize the importance of integrating AI into their workflows, but it’s not as simple as flipping a switch. This is one of the primary examples of how to use AI for social media.

Social Media 106

Social Media How To Sentiment Analysis 106

Sprout Social

JULY 23, 2024

I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. These fears prevent brands from resourcing teams appropriately and fully developing an online presence—leading to team burnout, lackluster results and unsatisfied customers. They aren’t alone.

Social Media Management 122

Social Media Management Sentiment Transportation Embedding 122

Sprout Social

JANUARY 31, 2025

If its a good fit for MasterCard, AI will notify the marketing team, and if they want to participate, the brand taps in with pre-made social media posts and targeted ads. Louis Vuitton is using sentiment analysis to proactively moderate content Louis Vuitton uses sentiment analysis to stay on top of sensitive and problematic content.

Examples 120

Examples Social Media Strategy Sentiment 120

Sprout Social

SEPTEMBER 12, 2024

For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content. Collaborating with creators and influencers Teaming up with creators and influencers amplifies brand reach and credibility, particularly for social media campaigns.

Social Media 137

Social Media Content How To Sentiment 137

Sprout Social

SEPTEMBER 26, 2024

Boost engagement by ensuring your team responds to all Post comments? Do you want to improve brand sentiment by tracking the ratio of positive to negative comments and reviews? Do you have a large social media marketing team? Use sentiment analysis to see if brand perception skews more positively or negatively.

Facebook 101

Facebook Sentiment Marketing Analysis 101

Hootsuite

OCTOBER 22, 2024

Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Studies show that advocacy from your team can help shorten the sales cycle , attract and develop new business, and build your employer brand. Brand sentiment.

HootSuite 114

HootSuite Guidelines How To Sentiment 114

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 137

Sentiment Analysis Tools API 137

Hootsuite

NOVEMBER 4, 2024

Combine these with sentiment analysis to identify areas of audience concern. How to action these insights Listen to your audience: If they’re asking for new features, products, or services, pass that information on to your product development team. Look for trends in negative comments about your brand, your services, or your products.

Analysis 112

Analysis Social Media HootSuite Sentiment 112

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity. In particular, managing negative shifts in public sentiment early helps prevent escalation.

Tools 116

Tools Sentiment HootSuite Analysis 116

Sprout Social

OCTOBER 28, 2024

Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived. Customer feedback and sentiment analysis Brand mentions offer a unique opportunity to gather customer feedback through sentiment analysis.

Brands 119

Brands Sentiment Forums Brand Monitoring 119

Hootsuite

OCTOBER 7, 2024

Tools for social media analytics also allow you to create reports to track performance in real time and over time, and present results to your team, your boss, and other relevant stakeholders. But what does all this mean for a real social media team? That’s the theory. Here’s an example.

Analytics 118

Analytics Social Media Tools HootSuite 118

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. Your team resources: Certain platforms, like TikTok, require specific skills in video editing, visual storytelling and more. Establish a global social media marketing team There are many ways to build a social media team.

Social Media 132

Social Media Strategy Marketing Influencer 132

Sprout Social

JANUARY 29, 2025

In fact, by integrating AI tools into their social media workflows, the Sprout Social team saved 72 hours/quarter on content performance reporting. AI automates repetitive processes, allowing teams to dedicate more time to higher-value activities like creative strategy, audience engagement and optimizing campaigns for better results.

Content 132

Content Marketing How To Patterns 132

Social Media Strategies Summit

APRIL 9, 2025

She notes that the team at Kendra Scott has a mantra: Our customer is our boss. Andrea says her team is exploring more hyper-local content covering Kendra Scotts network of stores across 140+ locations. Sentiment is becoming an increasingly important metric, Tulani explains. Andrea agrees. So what does 2025 have in store?

Social Media 140

Social Media Lurker Marketing Team 140

Pam Moore

JULY 29, 2024

Taming the Social Media Beast – Mastering AI, Branding, and Team Alignment for 2024 In the fast-paced digital world, managing your social media strategy can often feel like trying to tame a wild beast. Continuous social media network changes confusing your social media team. Team hesitant to adopt new technologies like AI.

Team 133

Team Social Media Brands Tips 133

Buffer Social

JANUARY 16, 2025

Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. For instance, you don’t need to invest in a social listening tool monitoring that tracks news sites if most of your buyers express their sentiments on social media. Track online conversations across multiple channels.

Tools 122

Tools Sentiment Price Social Media Management 122

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

Team 147

Team Marketing ROI Training 147

Social Media Strategies Summit

SEPTEMBER 22, 2021

Once you’ve found them, the centralized dashboard and shared team inbox allow you to join in those conversations and drive audience engagement. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Key Features. From $108 per seat per month. Key Features.

Social Media 243

Social Media Tools Sentiment Price 243

Hootsuite

NOVEMBER 7, 2024

Empower your social team How many times will we use the word “relationships” in this post? Your social team members are the keepers of those relationships. A tool like Hootsuite Inbox helps your team stay on top of incoming messages so no one ever feels ignored. #1 Honestly, we’ve lost count. 1 Social Media Tool Create.

Loyalty 124

Loyalty Brands HootSuite How To 124

Buffer Social

DECEMBER 5, 2024

3 cool features Analyze paid campaign performance across networks Get group report of your social media profiles Analyze your team's performance (task performance, response rates, etc.) Measure your customer care team's response and resolution time on Facebook and Twitter. Price: Starts at $79 per month; 7-day free trial 7.

Analytics 102

Analytics Social Media Tools Price 102

Sprout Social

AUGUST 30, 2024

Take tedious tasks off of your service team’s plates Anything you can do to make life easier for your service reps or support team is a plus. Thankfully, the latest wave of AI customer service options has made automation more accessible for teams to streamline tasks that’d otherwise require manual data entry or reporting.

Knowledge Base 130

Knowledge Base Forums Loyalty Issues 130

Webbiquity SMM

MARCH 11, 2025

Jack Dorsey and his team made mistakes. He was offered lots of advice to help reverse course: Three Things Twitter Needs to Thrive (August 2017) Three Things Twitter’s Marketing Team Needs to Do (November 2018) Despite Missteps, Twitter Reports Strong 2Q Performance What’s Next?

B2B 150

B2B How To HootSuite Statistics 150

Hootsuite

OCTOBER 16, 2024

How can we prove the ROI of our TikTok efforts to our team and other relevant stakeholders? … With several TikTok analytics tools on the market, how do you decide which one will work best for you and your team? and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark. Deep breath.

Analytics 119

Analytics Tools HootSuite Social Media Management 119

Sprout Social

OCTOBER 3, 2024

Meanwhile, Spike Alerts notify your team of sudden changes in engagement or sentiment, allowing for proactive responses during critical moments. Message intent and classification AI-powered sentiment analysis, combined with direct messaging, significantly aids social customer care teams in managing their inbox.

Social Media 90

Social Media Patterns How To Analysis 90

Sprout Social

JANUARY 24, 2025

Financial institutions can monitor sentiment to quickly respond to negative feedback and protect their reputation. Marketing leaders predict AI will augment social media teams, creating new roles and reshaping existing responsibilities. This will streamline customer service and free up social media teams for strategic tasks.

Trends 109

Trends Social Media Loyalty Authentication 109

Sprout Social

SEPTEMBER 25, 2023

And while it’s long overdue to see companies invest in their social teams, we’re seeing new challenges emerge in the forms of how connected social marketers are to their colleagues across the organization. How we’ve historically structured social media teams and the tools we’ve added to our tech stack are at the root of these feelings.

Team 128

Team Embedding Collaboration Social Media 128

Hootsuite

DECEMBER 3, 2024

On top of that, regular reporting and integration with CRM systems help teams action insights and drive business value. For instance, you’ll likely want the social team to review your data at least weekly, with a more in-depth dive to look for longer-term trends every month. What is social media measurement?

Social Media 115

Social Media How To Metrics HootSuite 115

Hootsuite

OCTOBER 30, 2024

Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. Got a content creator on your team? Work on a larger social media team? Sentiment analysis Are more people talking about you this week? Visual content. Video content. Written content.

Social Media Management 130

Social Media Management Social Media HootSuite Metrics 130

Sprout Social

MAY 1, 2025

Similarly, looking at your team’s reply rate can tell you how fast your team is responding to customers’ messages. The option(s) available to you will depend on your teams workflow and your access level. With the help of advanced filters, tags and notes, you can organize your inbox in a way that works for your team.

LinkedIn 101

LinkedIn How To Notification Metrics 101

Ignite Social Media

MARCH 13, 2025

Access Management As a brand, you likely have multiple team members accessing your brand’s digital accounts. Let our experienced team handle your social media maintenance and strategy. Think of it as spring cleaning for your digital presence it might seem overwhelming at first, but the benefits outweigh the effort.

Social Media 103

Social Media FeedBurner Review ROI 103

Oktopost

MARCH 31, 2025

Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. It is powered by platforms like Oktopost , which centralize insights so B2B marketing teams can act confidently and clearly. Smarter, not harder marketing In B2B marketing, working harder isnt enough.

Content 71

Content Press Release B2B Sentiment 71

Sprout Social

SEPTEMBER 16, 2024

Vanderbilt’s social media team weaves the college’s past into their modern approach to student engagement and recruitment. The Vanderbilt social team rounded out their Welcome Week strategy with trendspotting activations and lo-fi series. The buzz surrounding NYU on social is helping lift overall sentiment.

Report 103

Report Class Sentiment Apple 103