Convince & Convert

SEPTEMBER 14, 2024

To capitalize on this trend, organizations should focus on educating their teams about AI benefits, investing in scalable AI solutions, and fostering a culture of innovation to stay competitive. Team education and training should also be prioritized to bridge knowledge gaps and reduce resistance.

Trends 137

Trends Data Tips Marketing 137

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations.

Widget 89

Widget Sentiment API Team 89

Sprout Social

OCTOBER 18, 2023

By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further. Lean on pre-built noise exclusion options.

Examples 127

Examples Social Media Sentiment Influencer 127

Sprout Social

JUNE 24, 2021

As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Take care of your social media team and their mental health. Anyone else?

Team 116

Team Marketing How To Policies 116

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 132

Strategy Sentiment Marketing Analysis 132

Proactive Report

NOVEMBER 1, 2022

Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Fake content. Workplace violence. PR Readiness.

Team 52

Team Skills Sentiment Social Media 52

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 110

Strategy Sentiment Patterns Marketing 110

Sprout Social

MAY 7, 2024

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Automated reports save you time, and it makes sharing valuable information to your team and stakeholders easier and faster.

Tools 109

Tools Strategy Brands Sentiment 109

Hootsuite

JUNE 6, 2024

Streams helped me track fan replies and mentions of the team across Facebook, Instagram, YouTube, and X. If your travel is complete, we encourage you to submit your feedback on this experience to our Customer Care team for direct, personal follow-up here: [link]. ^JE Brand sentiment. Social ROI.

HootSuite 108

HootSuite Sentiment How To Hashtag 108

Webbiquity SMM

JANUARY 23, 2024

Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Measure customer satisfaction.

Sentiment 143

Sentiment How To Analysis Trends 143

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 118

Analytics Sentiment Analysis Patterns 118

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 135

Sentiment Marketing Analysis Loyalty 135

Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and much more. They also get a report on social sentiment.

Examples 102

Examples Strategy HootSuite Sentiment 102

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 116

Process Sentiment Analysis Applications 116

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

Sentiment 127

Sentiment Press Release Analysis Team 127

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Sprout Social

OCTOBER 3, 2024

Meanwhile, Spike Alerts notify your team of sudden changes in engagement or sentiment, allowing for proactive responses during critical moments. Message intent and classification AI-powered sentiment analysis, combined with direct messaging, significantly aids social customer care teams in managing their inbox.

Social Media 65

Social Media Patterns How To Analysis 65

Sprout Social

JULY 30, 2024

Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products. Once you find influencers who fit your criteria, you may also need to work with your legal team to finalize vetting. Also include who your key decision makers will be.

Influencer 90

Influencer Brands Strategy Marketing 90

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 125

Patterns Sentiment Analysis Proposal 125

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. When in doubt, consider talking to your sales and customer success teams as well. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 102

Reputation Sentiment Analysis Notification 102

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. If executives want to make the most of social media investments , they need to reevaluate how social data is internally shared and acted on across their teams. Take Airbnb.

Social Media 82

Social Media Sentiment Metrics Data 82

Sprout Social

JULY 23, 2024

I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. These fears prevent brands from resourcing teams appropriately and fully developing an online presence—leading to team burnout, lackluster results and unsatisfied customers. They aren’t alone.

Social Media Management 93

Social Media Management Sentiment Transportation Embedding 93

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. Do this in two ways: First, teams should mark their calendars to set up a regular cadence for consistent social listening sessions.

Social Media 115

Social Media Sentiment Loyalty Microsoft 115

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Teams that use AI are more likely to meet their goals.

Research 138

Research Strategy Influencer Survey 138

Sprout Social

MAY 15, 2024

With so much to do, it’s easy for social teams to feel overwhelmed. Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results. The solution?

Social Media 125

Social Media Social Media Management Sentiment Collaboration 125

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. What are your business’ top priorities this quarter and year?

How To 105

How To Sentiment Template Templates 105

Ignite Social Media

MAY 13, 2024

By analyzing audience sentiment, emerging trends, and engagement patterns, you can gain valuable insights to guide your reactive social media strategy. Understand Channel Nuances Each social media platform has its own unique audience, behaviors, and trends. Personalize Your Responses In the world of social media, personalization is key.

Social Media 157

Social Media Strategy Tips Loyalty 157

Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? But I also know that every dollar, every minute of effort a marketing team invests, needs to have an expected, measurable outcome attached. Your social media team salaries.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 3, 2023

Think about it: Every team in your company is full of experts. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration. Your customer service team is already primed to support.

Collaboration 124

Collaboration Social Media Team Sentiment 124

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 88

Brands Sentiment Analysis Marketing 88

Convince & Convert

MARCH 28, 2024

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them. Repeat and measure over time This is not a one-and-done exercise.

Data 139

Data Repository Team Process 139

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. More specifically, buyer personas help teams to: Make quicker, more strategic decisions. — Michaela Mendes (@mmendeswrites) November 9, 2021.

Data 142

Data Social Media Sentiment Team 142

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. But for those operating outside of the social team, the impact social listening insights can have on a business might be lost on them. pic.twitter.com/7aWiilabBB.

Organization 130

Organization Sentiment Social Media Management Analysis 130

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack.

Social Media 129

Social Media Sentiment Data Team 129

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Customer service software refers to tools that streamline and automate tasks for support teams. When you’re juggling hundreds of queries, even the most dedicated teams can leave people hanging. What is customer service software?

Software 90

Software Tools Knowledge Base Hubspot 90