Sprout Social

JANUARY 22, 2025

Unlike other social networks where suit-and-tie content might seem boring, LinkedIn content marketing is all about doing business. And this applies to both your business itself and your team. Networking LinkedIn content marketing isnt just about talking up yourself. Or entry-level employees in the manufacturing industry?

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Examples LinkedIn Strategy Content 125

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent.

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Products Social Media Brands How To 130

Social Media Strategies Summit

FEBRUARY 28, 2025

This is reinforced in the above post, which references university legends and landmarks like Dawn Staley, head coach of the South Carolina Gamecocks women’s basketball team, and Williams-Brice Stadium ( AKA Willy B ). The average cost per click is $5.58 , over three times higher than the price of clicks on Facebook ads.

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Examples LinkedIn Newsletter UGC 163

Hootsuite

MARCH 14, 2023

But what you want and what social media platforms want isn’t always the same thing, is it? There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. This, of course, is just my personal experience. What do the results mean?

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Social Networking YouTube HootSuite URL 112

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. By making these adjustments to your strategy, you can maintain (and even grow) your social performance and audience engagement for the long haul.

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Brands Influencer YouTube Hosting 123

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team.

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LinkedIn Team Hashtag Authentication 142

Sherrilynne Starkie

JANUARY 2, 2018

It can seem like social media is a waste of both time and resources in a world of competing priorities. Adding a social media consultant to your team will fix this. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more.

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Consultant Social Media Curata Sysomos 309

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. 8 tips to ace global social media marketing Define your global strategy by following these eight stages. You may want to consider growing your social media department if you need to expand your team’s specialties.

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Social Media Strategy Marketing Influencer 128

Hootsuite

OCTOBER 7, 2024

Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track performance in real time and over time, and present results to your team, your boss, and other relevant stakeholders.

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Analytics Social Media Tools HootSuite 112

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

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Platform Social Media Reddit B2B 97

Buffer Social

MARCH 5, 2025

If you’re a creator, it’s best to have a maximum of three goals to provide focus to your social media efforts. You can layer more goals if you have a social media team and each person can be assigned to specific goals. These are the key metrics that will act as evidence for your social media success.

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Social Media Strategy Marketing How To 115

Ignite Social Media

DECEMBER 20, 2024

Fill out the form below to connect with our team of social media marketing experts. Related Posts Leveraging Meta’s Dynamic Ads: Boosting Performance and Efficiency in Social Media Advertising What’s the Difference Between a Social Media Influencer and a Content Creator?

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RFP Social Media Review Trends 114

Dave Fleet

MARCH 1, 2014

Over time I’ve seen more and more organizations shift the focus from the latter to further up the funnel, primarily on consideration (still) but also awareness and conversion, as companies began to treat social networks as another sales and acquisition channel. People don’t care what department runs social media.

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Communities Marketing Loyalty Social Media 410

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. If you see a need for any of these skills on your marketing or communications teams, consider adding a social media consultant to fill the gap. Design Images are key in creating engaging content. Contact me to find out more. contact-form].

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Skills Social Media Sysomos Diagrams 334

Sprout Social

JANUARY 24, 2025

Social media marketers are already using it to analyse data, create social media posts and automate tasks but what can we expect in the near future? Marketing leaders predict AI will augment social media teams, creating new roles and reshaping existing responsibilities. ASOS excels in this area.

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Trends Social Media Loyalty Authentication 102

Buffer Social

DECEMBER 5, 2024

Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords. You can tell how your content performs on various social networks from its visual and intuitive reports. Measure your customer care team's response and resolution time on Facebook and Twitter.

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Analytics Social Media Tools Price 95

Hootsuite

OCTOBER 22, 2024

Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Studies show that advocacy from your team can help shorten the sales cycle , attract and develop new business, and build your employer brand. Some key KPIs to track are: Top contributors.

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HootSuite Guidelines How To Sentiment 108

Buffer Social

NOVEMBER 22, 2024

With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media:  Mastodon ,  Threads  and  Bluesky. We have continued to carry out buybacks each year since 2018, and at this stage we are majority founder and team owned.

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Social Media API Social Networking Feed 59

Bill Hartzer

MARCH 3, 2025

With experience leading finance and engineering teams at Google, Ford, and Tesco, she saw firsthand how technology could do better for women. “With UP, we’re not just building another social network. ” A New Era for Social Media? So, she built UP. Shes joined by Jacki Zehner , a powerhouse in finance.

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Platform Social Media Privacy Energy 78

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Be sure to follow Eric and the Buddy Punch team on Twitter.

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Social Media Hashtag LinkedIn Instagram 232

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Users take to the platform to discover new products, brands, and projects — while using other social networks to connect with loved ones and pop culture.

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Marketing HootSuite Affiliate marketing Price 109

Buffer Social

JANUARY 23, 2024

Lean into text and photo posts On almost every social network, video tends to generate the most reach and engagement (check out our guide to the best content for each platform for more on this). ” To pin a thread to your profile, just click or tap on the three dots on the top right, then choose Pin to profile.

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Team How To Instagram Authentication 135

Buffer Social

FEBRUARY 26, 2025

To maintain consistency across social networks, images in the queue and calendar views still appear in 1:1 format, but this does not affect how they are published on Instagram. The Buffer team is actively monitoring this update and will continue refining previews and resources to ensure a smooth publishing experience.

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Instagram Feed Feedly Mobile 118

Hootsuite

JANUARY 10, 2025

Calculate it on a post-by-post basis or for an entire campaign for any social network. Facebook Live videos see the highest engagement of all , so incorporate a real-team broadcast (ideally with dogs involved, like this Helping Hounds Dog Rescue example) into your social strategy every once in a while.

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Engagement Facebook HootSuite UGC 111

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. User-generated content (UGC) refers to any original brand-related material created by real customers and employees who are not part of your professional marketing team. Source Is B2B UGC More Effective on Certain Networks?

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UGC B2B How To Authentication 106

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Subscribe to Social You Should Know.

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Social Media API Reputation Compete 209

Waxing UnLyrical

APRIL 12, 2018

I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. This is their communications team, but it’s named differently because they don’t do media relations. Social media, yes. Influencer relations, yes. Content marketing, yes.

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Team Influencer Case Study Industry 234

Sherrilynne Starkie

DECEMBER 7, 2020

And, that means rapid upskilling for most in-house marketing communications teams. It’s “table stakes” for content marketing success.Your team absolutely NEEDS a competent writer who can produce articles, website content, social media updates, email campaigns and more. Video Production.

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Skills Drupal Diagrams Content 195

Oktopost

NOVEMBER 21, 2024

Watch the recording Or join us for a LinkedIn Live with Metten Episode Summary LinkedIn is more than just a social network—it’s a powerful engine for lead generation and relationship building. Prior to his time at LinkedIn, Metten proudly led the social advertising team at KLM Royal Dutch Airlines.

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LinkedIn Tips Airlines B2B 83

Ignite Social Media

AUGUST 12, 2024

With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024. Team Sizes and Challenges Conducted in June and July of 2024, one of the surprising insights from our survey was the size of social media teams.

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Survey Social Media RFP Marketing 179

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Smaller Social Teams Leveraging UGC Creators. billion in 2022. Image source.

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Trends Social Media UGC Marketing 308

Hootsuite

JANUARY 17, 2025

An employee advocacy program helps them extend the organizations messaging to their wider social networks. Hootsuite Amplify helps take the guesswork out of social media advocacy for your staff and volunteers. Your social team creates pre-approved social media content. But dont neglect brands here.

Social Media 91

Social Media HootSuite How To Policies 91

Oktopost

JULY 8, 2024

Encouraging your team to share company content on their social networks amplifies your brand’s reach, fosters trust with potential customers and showcases the human side of your organization. Social media management platforms can run your ad campaigns, track performance, and optimize them for maximum ROI.

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B2B Influencer ROI Authentication 105

Sprout Social

JULY 23, 2024

.” – Deandre Moore, Social Media & Brand Marketing Lead, Affirm Moore says figuring out what content Affirm’s audience engaged with helped the brand shape its Pinterest strategy. “We saw there was this concept of manifestation and how people were thinking for the year,” Moore said.

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Brands Travel Metadata Feed 128

Social Media Strategies Summit

OCTOBER 7, 2022

Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. If planning is a problem for your team, it’s time you start using a content calendar for social media. Beyond this, there’s room for: Social copy.

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Template Templates Content Small Business 233

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

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B2B Social Media Marketing Influencer 236

Ignite Social Media

NOVEMBER 10, 2021

Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix.

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Social Media Meme Content Delicious 208