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Marketing, community, support or all of the above?

Dave Fleet

Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy. Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? Marketing, community or both?

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if one has help. I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. As consumer and advertiser preferences shift, so do social media networks.

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FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between. Community management is not easy.

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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

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Navigating the US TikTok ban: What brands need to know

Sprout Social

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. By making these adjustments to your strategy, you can maintain (and even grow) your social performance and audience engagement for the long haul.

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