Social Media Strategies Summit

APRIL 16, 2025

Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024.

Collaboration 240

Collaboration Trends Social Media Organization 240

Buffer Social

JANUARY 21, 2025

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. "The first version is going to be incomplete," he admits, suggesting this is just the beginning of what could be a significant evolution in mobile video creation tools. The timing is no coincidence, of course.

Instagram 115

Instagram Video Mobile Film 115

Oktopost

AUGUST 1, 2024

With a limit on the number of prospects you can engage with, you and your sales team must ensure that each invite and interaction is thought through. Social Selling Social selling is about leveraging your sales team to sell more. You must also make each interaction count by personalizing your messaging based on user data.

B2B 118

B2B Team Social Media Management Analysis 118

Social Media Today

JUNE 5, 2025

Plan for mobile viewing” LinkedIn says that vertically-oriented videos (9:16) see a 24% lift in click-through rate, while selfie-style videos generally see higher engagement. Though LinkedIn’s feed algorithm tends to show you content from weeks ago either way, so not sure this will always help. By Andrew Hutchinson and Emma Wiltshire • Nov.

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LinkedIn Video Press Release Wikimedia 191

Sprout Social

NOVEMBER 25, 2024

Your team will end up spending hours each week on a repetitive task that can easily be automated with a social media scheduling tool. You can cross-post on other networks, collaborate with your team, engage with your audience and track in-depth analytics—all in one place. Reel ideas you want to share with the team).

Instagram 106

Instagram How To Hashtag Library 106

Pam Moore

JULY 29, 2024

Taming the Social Media Beast – Mastering AI, Branding, and Team Alignment for 2024 In the fast-paced digital world, managing your social media strategy can often feel like trying to tame a wild beast. Continuous social media network changes confusing your social media team. Team hesitant to adopt new technologies like AI.

Team 133

Team Social Media Brands Tips 133

Hootsuite

OCTOBER 16, 2024

How can we prove the ROI of our TikTok efforts to our team and other relevant stakeholders? … With several TikTok analytics tools on the market, how do you decide which one will work best for you and your team? and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark. Deep breath.

Analytics 114

Analytics Tools HootSuite Social Media Management 114

Sprout Social

JULY 7, 2021

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging.

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Team Conversation Social Media Instant Messaging 145

Sprout Social

MAY 22, 2025

The goal isnt just to promote a service or productits to mobilize people around a cause. 9 high-impact social media tactics for nonprofits Theres no one-size-fits-all approach to nonprofit social media marketingbut these proven tactics help the most effective nonprofit social media teams build momentum and deepen community engagement.

Social Media 115

Social Media Marketing Campaign Influencer 115

Sprout Social

MAY 24, 2023

Choosing the right social media tools for government agencies and other public sector organizations is a non-negotiable part of proactively reaching and engaging your citizens, saving your team valuable time, creating internal visibility and, ultimately, serving your community better.

Team 133

Team Social Media Tools Social Media Management 133

Hootsuite

JANUARY 10, 2025

Keep it short The vast majority of people use Facebook on their mobile devicesa whopping 98.3 You dont need a fancy camera or photography equipmentyour mobile phone is all you need to get started. Like photography, videography can be simple and inexpensive , and you can get started using your mobile phone. percent of users.

Engagement 118

Engagement Facebook HootSuite UGC 118

Buffer Social

FEBRUARY 26, 2025

0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience. This shift aligns Instagram’s grid with the growing vertical-first trend seen in Reels, Stories, and feed posts, making content more engaging and optimized for mobile browsing.

Instagram 121

Instagram Feed Feedly Mobile 121

Webbiquity SMM

JULY 30, 2024

And you can do it all directly on your mobile device. And then you team up with them to get them to promote your product. It gives you access to filters, collages, effects, text overlays, icons, and a background remover. You can also add photos and edit colors to make sure they match your brand style.

B2B 180

B2B Instagram Hubspot BuzzStream 180

Social Media Strategies Summit

FEBRUARY 8, 2023

The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 246

Social Media Google Tips Template 246

Hootsuite

NOVEMBER 21, 2023

Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. How to upload YouTube Shorts on mobile (Android & iPhone) The process for uploading YouTube Shorts on mobile is the same for Android and iPhone. FAQs about uploading YouTube Shorts How do you upload Shorts to YouTube Mobile?

Mobile 122

Mobile YouTube Remix HootSuite 122

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

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Video Trends Marketing Mobile 265

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

Team 135

Team Examples Marketing Training 135

Social Media Strategies Summit

JANUARY 5, 2023

But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. Smaller Social Teams Leveraging UGC Creators. Image source. At the same time, short-form video content has grown in popularity among consumers and marketers. View this post on Instagram.

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Trends Social Media UGC Marketing 325

Social Media Strategies Summit

JANUARY 22, 2021

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. Source: smscomparison.com.

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Strategy Marketing SMS Mobile 246

Social Media Strategies Summit

NOVEMBER 18, 2022

Once you’ve found an idea, add it to a save folder your entire team can access. You can access it anywhere – even from your mobile device. Embed Yourself in Campaign Teams. Inevitably, your messaging will be more impactful if your team was involved in the project from the outset rather than joining at the 11th hour.

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Content Campaign Team Social Media 234

Sprout Social

MAY 1, 2025

Similarly, looking at your team’s reply rate can tell you how fast your team is responding to customers’ messages. Forgetting mobile optimization Approximately 70% of LinkedIn users access the platform (including their DMs) on their mobile devices. Write a short, eye-catching subject line.

LinkedIn 101

LinkedIn How To Notification Metrics 101

Ignite Social Media

APRIL 15, 2021

Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset. Make sure your Pinterest Ads are targeting mobile devices so you’re not missing audiences.

Strategy 205

Strategy Tips Upcoming Mobile 205

Buffer Social

MARCH 12, 2025

Step 1: Create an ad account and add your team Go to the Meta Business Suite to access the ad manager. If you’re working with a team, go to “Ad account settings” in your ad manager and find “Ad account roles.” This is the ad your audience will see in their mobile app.

Instagram 112

Instagram CPM Cost Campaign 112

Sprout Social

JANUARY 9, 2025

And how do we make a greater impact without burning out our teams? We spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. I often get my best ideas during nights and weekends, when I dont want to bother my team. But I also dont want to slow down.

Marketing 109

Marketing Team Collaboration Training 109

Convince & Convert

AUGUST 29, 2024

Captions can help those who are deaf or hard of hearing access your content with ease, as well as the portion of your audience that prefers or requires to watch videos in silent play ( which tends to be a significant portion of mobile users, for example.) Our team of strategists are here to help with all your social media marketing needs.

YouTube 141

YouTube B2B Reputation Organization 141

BeingOptimist

JUNE 7, 2024

eSIM technology is a revolutionary solution to make over mobile connectivity environment with very strong security & privacy layers. Exploring the Saily eSIM Service In the ever-changing world of mobile connectivity, Saily, a fantastic eSIM service developed by Nord Security , really stands out. Imagine your phone as a magic book.

Privacy 111

Privacy Mobile Travel Software 111

Hootsuite

FEBRUARY 27, 2025

YouTube is the second most popular mobile video app worldwide YouTube clocks in at the number two spot in the list of most popular mobile video apps worldwide, according to Statista. YouTube might be more popular on desktop, but its mobile device downloads leave something to be desired when you compare the two. There are 65.3

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YouTube Statistics Marketing Wikipedia 102

Buffer Social

NOVEMBER 21, 2024

Set up your account with ease: Visit bsky.app or download the mobile app to get started. Finally, as American Thanksgiving comes upon us, we’ll be skipping next week’s newsletter. See you in 2 weeks! Let’s get into it. Here are some quick-start tips to make the most of Bluesky. yourname.com ) for instant credibility.

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Posterous Newsletter Feed Feedly 100

Sprout Social

MAY 29, 2025

Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose. Teams should focus on framing these metrics into a larger story that demonstrates their measurable contribution to business objectives, including revenue.

ROI 86

ROI Statistics Social Media UGC 86

Sprout Social

JULY 23, 2024

For example, the team noticed there were conversations online about people creating vision boards, so they created a travel campaign inspired by the trend. “We saw there was this concept of manifestation and how people were thinking for the year,” Moore said.

Brands 134

Brands Travel Metadata Feed 134

Hootsuite

JANUARY 14, 2025

If you have team members helping you with your page, theyll also need personal accounts to unlock their specific roles and capabilities. After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view. Lets add some team members to help.

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Tips Facebook HootSuite How To 112

Social Media Strategies Summit

FEBRUARY 9, 2023

Mike and his team grew those accounts from zero to almost 150,000 followers in just five years. Having done all the research, Mike and his team landed on three platforms: Facebook, LinkedIn, and Twitter. Regarding the government on social media, teams often have to do more with less. But how does it work in practice?

Social Media 246

Social Media Energy How To Tweetdeck 246

Bill Hartzer

MARCH 3, 2025

With experience leading finance and engineering teams at Google, Ford, and Tesco, she saw firsthand how technology could do better for women. She later co-founded Women Moving Millions, an organization that has mobilized over $1 billion to support women and girls. So, she built UP. Shes joined by Jacki Zehner , a powerhouse in finance.

Platform 78

Platform Social Media Privacy Energy 78

Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature. Only Google’s YouTube breaks the Zuckerberg-owned monopoly.

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Instagram Brands Real Estate Remix 246

Social Media Strategies Summit

DECEMBER 20, 2023

It also allows all non-designers on your team (and across your organization) to build visual elements for social media, enabling more people to get involved in the content creation process. An astonishing 99% of all social media users check social media on mobile devices, while 78% exclusively access social networks via their phones.

Brands 246

Brands Tips Template Templates 246

Sprout Social

NOVEMBER 15, 2024

Let’s dive into our lineup of executives (and the teams who support them) who are the most effective on social, and tips for developing your own successful executive communications program. Maybe it’s encouraging your CEO to create an Instagram account managed by the social team. For others, adapt what makes sense for your company.

Examples 86

Examples Report Brands Telecommunications 86

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Video background plays when you open another app on your mobile device.

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YouTube Social Media Notification Film 157