5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. Is your social media team empathetic and skilled in listening? Social Media has always been a cocktail party.

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. You can still be active on your blog, on your social media, on your email … and focus on bringing value to your audience more to stay top of their mind.

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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Free Guide With Exact Steps to Get Your Budget Approved and Team On Board with Your Plan !

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Social media software can fail you. Image source: Sprout Social .

February Social Media Trends

Ignite Social Media

Let’s break down the February social media trends. Moving forward, if your company does business with California residents, your marketing team will have to sort, and separate customer lists based upon the information that consumers allow to be shared, it’s more far reaching than that. Instead of fan growth, check out the social media metrics that are more closely tied to business results. Pinterest Tests “Try-On” Tool for Mobile Commerce.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. Social media simply makes it easier to do such.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online. Gushcloud is more than a social media marketing tool. Similar Posts: BigMarker.com: Social Network for Communities. Tweet.

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Comic: The ‘Always On’ Nature Of Mobile And Social Media

SocMed Sean

Social and mobile…they go together like peanut butter and jelly. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile. Humor Social Media mobile social media social networking

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Top 14 Social Media Management Tools for 2021

Oktopost

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place.

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3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you often find it hard to win budgets, grow your team or simply justify your own job? Social media is not a band-aid for a broken business. Business owners and leaders must start being more careful of who they hand over the social media keys to. In addition, social media and digital marketers must learn business.

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How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. A good social media agency will help you integrate social media into your business. Have you considered hiring a social media agency but not sure where to start?

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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

Not only are people using social media differently, but purchase behaviors have changed. Mobile shopping also increased, especially with some of these new-to-online shoppers. 5 Social Media Tactics for your Holiday Marketing Strategy. Be Strategic with Paid Media.

Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

What if we post something on social media that makes people mad? It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving.

Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

What if we post something on social media that makes people mad? It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. In addition, I provide tips to help you get your cyber house (online digital and social platform) in order as well as provide you with unique ideas for special offers that your target customers will want to act on!

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. ” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant.

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Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don't want to wait in line or even wait for a mobile web page to load on our device. It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. So why would we think that marketers and business leaders would think any different when it comes to social media? Get instant results with this super duper quick social media plan! Social media is not a one night stand.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

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Why Choose a Social Media Management Tool Over a Native Tool?

agora pulse

Using native tools well enough but intrigued by a social media management solution? Read on for solid reasons why it might be time to ditch the native tools and go with a social media scheduling tool. So, you can do basic social media management using native apps.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. It’s also unclear how many of these likes and interactions were a result of the mobile ad campaign specifically, or a result of wider holiday advertising efforts.

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How Social Media Marketing Will Emerge Post-COVID-19

Ignite Social Media

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. A recent Media Post article showed that brands were less enamored with television advertising even before the pandemic.

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. Return on investment across all marketing and social media investments is usually impacted negatively or positively by each and every task.

Foursquare Teams Up with American Express

Mindjumpers

They want to attract the younger and more tech savvy generation, which shows that the credit card company is eager to follow consumer trends and get on board the social networking train. Mobile is future. The partnership shows that large company like AmEx recognises that mobile services will have significant influence in the future. With the dissemination of smartphones, we will probably see more and more services providing the ability to purchase with the mobile on the go.

Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

agora pulse

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too. Create your social media strategy. Free tools to make social media easier. Resources for social media success.

How the Chatbooks Team Easily Manages All Its Followers’ Comments

agora pulse

With a large number of followers reaching out on a variety of social media channels with questions, Chatbooks needed a more effective way to engage with their audience and make sure nothing—and no one—was ever slipping between the cracks. Problem: Struggling to keep up with the ever-growing influx of questions and comments users were sending to multiple social media platforms. When they were first starting out on social media, they were able to manage that.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

How and why you measure social media engagement is critical for success. When you think about content for the social and digital web of today, without eyeballs reading and watching, ears listening and fingers typing, content would be meaningless. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

How and why you measure social media engagement is critical for success. When you think about content for the social and digital web of today, without eyeballs reading and watching, ears listening and fingers typing, content would be meaningless. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

13 of the Best Free Social Media Management Tools

Later

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later.

How to Use Buffer for Social Media Teams: The Complete Guide

Buffer Social

Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. How to use Buffer to manage your social media team.

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Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Take a listen to the 124th episode of the Social Zoom Factor podcast for 10 ways you can activate your audience today!

10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ).

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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Social Media Marketing 2.1. Social Media Marketing & Measurement.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Need us to help train your team?

Scale Social Media Strategy Quickly and Overcome Any Obstacle

Visually SM

The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing. As a social media marketer, how do you manage this constant change? The best way to pin down your content marketing goals on social is to be flexible. When possible, your social media content execution should build upon past successes and missed opportunities.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Where were these mobile ads leading viewers?

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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. Why trust is so important in online marketing and social selling. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Need help training your sales team or marketing team on the power of social selling?

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]

Pam Moore

Take a listen to episode 276 of the Social Zoom Factor podcast where I share with you the Top 5 Shifts Marketers Must Make During a Global Crisis Such as Covid19. How to Subscribe to Social Zoom Factor Podcast .