Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. It’s applied analytics to make decisions, not to report metrics. What You’ll Learn About Your Analytics. By Gini Dietrich.
Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Buffer.
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. Google Analytics is a free service.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Further, the analytics interface is pretty user friendly.
The Mobile Imperative
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. How long will mobile ubiquity take? analytics. mobile.
The Mobile Commerce Chicken And Egg Conundrum
NOVEMBER 30, 2016
For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide.
Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics
The Realtime Report
JANUARY 27, 2014
Facebook tests mobile-ad network – Facebook is now testing out a new mobile ad network that will connect advertisers with publishers of other mobile apps, extending Facebook’s reach (The Wall Street Journal). Social Media News Ticker Facebook GIFs marijuana ads mobile ad network Pinterest Snapchat Twitter Twitter card analytics Facebook. Twitter.
Mobile – from Strategy to Implementation
APRIL 16, 2014
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s an exciting time both for mobile development and associations.
Native Instagram Analytics Are Here…Sort Of
Ignite Social Media
JULY 22, 2016
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! Instagram Insights. Instagram Post Metrics. reach.
How to Track Mobile App Conversions
Convince & Convert
NOVEMBER 25, 2014
To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly. Image via BigStockPhoto.com. Define Conversions.
Beyond Likes: 9 Facebook Analytics You Must Be Measuring
NOVEMBER 1, 2016
Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Is it mostly mobile devices? For example, lots of image-based content and less text is great for mobiles. When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more.
Facebook Begins Prefetching to Improve Mobile Site Speed
AUGUST 31, 2016
Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order to ensure that mobile users have the best experience, adding that this will occur “over the coming months.”. Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped.
An Open Letter To Brands: Be Mobile-First. Now.
FEBRUARY 24, 2017
In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". You can back these statements up with as much data and analytics as you like, but sticking to this based on your vanity metrics is putting you on the wrong side of history. One tap and a car will show up at their front door and yet, your mobile car configurator is one big confusing mess. Mobile and brands have not reached the tipping point yet. The number of mobile-only users is on the rise, totaling 40.7 mobile.
5 Benefits Of Upgrading Your Google Analytics To Universal Analytics
FEBRUARY 28, 2014
Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. This new tracking tool now uses a single, unique cookie to track visitors to websites, instead of the old tracking method used in previous generations of Google Analytics. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics.
How To Think About Mobile Advertising
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. that was a total waste for the brand, and it''s going to throw off their analytics. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. analytics.
4 Invincible Ways Mobile Apps Fuel Business Growth
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. highlight to tweet).
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
If you still think chat bots for Messenger are a passing fad, think again: Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program. For bots associated with multiple pages, you’ll be able to filter results at the page-level to view analytics for a specific page.
QR Codes & Mobile: The Time is Now
MARCH 8, 2011
a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that is unveiled with a simple scan. Calendar events that load right into your mobile calendar. Consider the mobile aspect. Medical information.
Instagram analytics: 7 metrics every marketer should track
JULY 13, 2016
The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. SOCIAL MEDIA NEWS campaign monitoring engagement rate hashtag influencer influencer marketing Instagram instagram analytics KPI metrics ROI share of voice social listeningLikes. Comments. Follower growth rate.
Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV
The Realtime Report
DECEMBER 12, 2012
Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. Do you spend more time on mobile apps or watching television?
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface.
The Fight for the Future of Influencer Analytics
Convince & Convert
AUGUST 19, 2012
That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Twitter Influence Analytics. Pinterest Influence Analytics.
How Can Twitter Analytics Tell You If Your Tweets Stink?
NOVEMBER 21, 2016
Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. If you’ve never ventured to the analytics dashboard of your Twitter account, you will first need to know how you can access your Twitter analytics. Click on ‘analytics’ to get to the dashboard. Tweets. inbox.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Read Susan’s post announcing this report.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.
Mobile Is Here – Are You Ready for Mobile Marketing?
APRIL 15, 2013
OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. 13% are 18 to 24. 24.7% are 25 to 34.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. 5 Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Analytics.
Saying It Social
NOVEMBER 14, 2014
Analytics Mobile Advertising Data Generator Personal Analytics Personal Improvement Apps Quantified Self Wearables The ability to quantify the human experience offers great promise for businesses and marketers. The post Quantification Fascination appeared first on.
Google Linking Webmaster Tools And Google Analytics
Small Business Mavericks
FEBRUARY 12, 2011
» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Is your web site optimized for mobile? Analytics are an important tool for all webmasters.
How to create mobile-friendly content with Google’s AMP
JANUARY 17, 2017
How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2. Step 3. Thanks!
Which Instagram Analytics Tool Will Work Best for Your Business?
JUNE 29, 2016
Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Crowdfire is an Instagram analytics tool that offers basic metrics. Crowdfire. Top media.
Post Case Study: Triberr Visits vs. Google Analytics
SEPTEMBER 12, 2011
Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. referral link.
Mobile Necessary Now for Brand Relevancy
MARCH 15, 2011
If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile phones has hit the tipping point. Not convinced yet?
The Lowdown on Making Your Site Mobile-Friendly
APRIL 26, 2012
It has been easy until recently to ignore the concept of mobile browsing as it did not impact a significant portion of the traffic on the internet. That notion has changed, however, with 2011 seeing a total of 20% of all web traffic coming through mobile phones. For the most experienced developers, using CSS as a platform for a mobile deployment may be a good idea. Using CSS.
Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World
MAY 4, 2016
Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. . But, how is earned media defined in the mobile-first social media age and how should it be measured? Key Quotes.
Digital PR Measurement Lessons from News Analytics
FEBRUARY 22, 2016
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to.
Using Google Analytics to Unlock the Secrets of your Blog’s Audience
NOVEMBER 17, 2015
Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. This is because people can access your blog on their mobile, their laptop and their tablet. Do you ever get stuck on where to start?
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. Yes, I'm bullish on this platform (I have been for over a decade), and yes, these devices are not fully there yet (in terms of being ready for real prime time), but you simply can't deny what's happening here: "app analytics firm Flurry says that it saw 6.8 One thing is for certain: the tide is beginning to shift dramatically and it won't be (too) long before mobile becomes the primary screen. Mobile networks vs. wi-fi. app analytics.