Expert insights. Personalized for you.
Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Newbies are often surprised by how much time social media can eat.
Ignite Social Media
AUGUST 20, 2020
What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it?
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Ignite Social Media
JULY 29, 2021
When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? This technique is simple, fun, and engaging!
Ignite Social Media
DECEMBER 14, 2020
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook.
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Ignite Social Media
MAY 17, 2022
It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today.
Ignite Social Media
NOVEMBER 16, 2020
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. 2021 Social Media Landscape at a Glance. Recent eMarketer data anticipates a 7% increase in digital media in 2021 and a 9.1%
Ignite Social Media
NOVEMBER 2, 2021
It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. 10 Questions to Ask Your Social Media Manager. What social channels should we be on?
Webbiquity SMM
APRIL 27, 2021
Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.
Ignite Social Media
APRIL 27, 2020
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. How COVID-19 is affecting the Marketing Industry.
Pam Moore
MARCH 31, 2017
I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? .
Ignite Social Media
JULY 6, 2020
Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Social media is more than just posting to a Facebook page.
Ignite Social Media
MARCH 23, 2020
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Having said that, it does seem to be a buyer’s market right now.
Visually SM
OCTOBER 29, 2020
If you have a personal social media account, you probably know that people don’t actually prepare what they post there. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Engagement.
Ignite Social Media
MAY 19, 2020
We are proud to announce that Ignite Social Media was named a top social media agency by Agency Spotter! This is the second back-to-back year we have been included in the Top 30 Social Media Marketing Agencies report. About Ignite Social Media.
Social Media Today
JULY 13, 2020
Integrating question research into your social media marketing process can be one of the most effective ways to boost engagement and performance
The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business.
Pam Moore
DECEMBER 21, 2020
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.
Ignite Social Media
JANUARY 14, 2021
A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business.
Social Media Today
MAY 6, 2020
The latest report from Sprout Social looks at the differences between how marketers and consumers view and utilize social platforms
Ignite Social Media
JULY 7, 2021
The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Social media trends come and go.
Social Media Strategies Summit
APRIL 11, 2022
Are you tired of winging it when publishing social media content? A social media content calendar is the need of the hour to ensure that your content is published consistently and on time. Social media content calendars look different for every business.
Ignite Social Media
AUGUST 26, 2021
In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media has both its pros and cons, both for private users and brands. Pros of Social Media.
Pam Moore
AUGUST 31, 2018
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Your management doesn't understand social media and as a result is “afraid of it.
Pam Moore
JUNE 10, 2017
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. 5 Reasons why marketers fail using social media.
Ignite Social Media
FEBRUARY 1, 2022
In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. The industry disrupter us social media experts can’t stop talking about.
Oktopost
NOVEMBER 18, 2020
It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. However, not all leads marketing hands over should have been handed over. Sales and Marketing Are One.
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now! Do you have social media problems? .
Ignite Social Media
NOVEMBER 23, 2020
This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.
Pam Moore
SEPTEMBER 6, 2017
Do you ever feel like you are spinning your wheels on the social web? Random acts of marketing? Random acts of Snaps, stories, quotes, tweets and visual marketing? . The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals.
agora pulse
DECEMBER 23, 2020
Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills?
Pam Moore
AUGUST 7, 2018
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. How to fix your social media fast.
Ignite Social Media
APRIL 21, 2020
With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know.
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began. Now B2B marketing?
Oktopost
APRIL 26, 2021
One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. Marketer Jay Baer said it all when he said: .
Pam Moore
APRIL 3, 2018
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business.
Ignite Social Media
DECEMBER 10, 2020
2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. population uses social media. Ambassador ) 54% of users report using social media to research products.
Webbiquity SMM
MAY 18, 2021
LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. 4/28 Actual B2B technology digital marketing professional.
Sprout Social
MAY 11, 2021
Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Social media optimization (SMO) is an entirely different ballgame. Social searchability optimization.
Ignite Social Media
APRIL 7, 2021
What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Organic content and engagement examples from our #client, The Outer Banks of North Carolina.
Ignite Social Media
MARCH 30, 2020
Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. Like most things in social media, the answer is, “It depends.” on Social Media Right?
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