Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. Authentic and Engaging Content In 2025, authenticity is key. This positions their brands as trusted sources and keeps audiences engaged.

B2B 159

B2B Trends Social Media Case Study 159

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Social Media 135

Social Media Content How To Sentiment 135

Social Media Strategies Summit

MARCH 20, 2025

Nothing stays the same for long in the world of social media. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

Trends 158

Trends Social Media Case Study Marketing 158

Hootsuite

MARCH 19, 2025

1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? Simple actions kickstart engagement.

Engagement 124

Engagement Instagram HootSuite Patterns 124

Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

Engagement 121

Engagement Instagram How To Influencer 121

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

Social Media 127

Social Media Authentication LinkedIn Social Media Management 127

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ? Honestly, was it ever? )

Social Media Management 118

Social Media Management Social Media HootSuite Metrics 118

Ignite Social Media

MARCH 26, 2025

Maximizing engagement with short-form videos isnt just about hitting post and hoping for the best. At the core of an engaging short-form video are four key pillars: Natural Engagement, Strong Visuals, Accessibility & Inclusivity, and Platform-Specific Optimization. Keep the focus on one clear message.

Engagement 103

Engagement Video FeedBurner MySpace 103

Oktopost

JANUARY 22, 2025

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. billion people worldwide active on at least one social media platform and 69% of U.S. Why your company needs a social media policy Begin by explaining why the policy exists.

Policies 132

Policies Company Social Media Guidelines 132

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 130

Social Media Strategy Marketing Influencer 130

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. Measure ROI.

Research 108

Research Social Media HootSuite ROI 108

Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. The answer: Edutainment social media. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content.

Social Media 110

Social Media Atlassian Strategy Content 110

Hootsuite

SEPTEMBER 18, 2024

That’s where social media benchmarks come in. These numbers offer a clear view of what’s normal for your industry in terms of engagement and growth, helping you understand how your results compare. Posts published around 6 am on Sunday, and 8 am on Wednesday and Saturday seem to generate the highest engagement.

Research 110

Research Social Media HootSuite Sample 110

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics 116

Analytics Social Media Tools HootSuite 116

Social Media Strategies Summit

APRIL 9, 2025

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now AI? In the words of Jon-Stephen: The most important thing a social media manager can read is the room. Personalization?

Social Media 130

Social Media Lurker Marketing Team 130

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

Products 140

Products Social Media Brands How To 140

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 120

Retail Social Media How To UGC 120

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Metrics 117

Metrics Engagement List Survey 117

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

Engagement 115

Engagement Facebook HootSuite UGC 115

Buffer Social

APRIL 7, 2025

Think you know which social platform has the most engagement? Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. Meanwhile, Instagram’s engagement is lower than ever, but that doesn’t mean it’s losing relevance. Low engagement.

Platform 125

Platform LinkedIn Engagement Patterns 125

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. With all the different hats to wear, how can a social media manager stay productive? With all the different hats to wear, how can a social media manager stay productive? The list just goes on.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Oktopost

NOVEMBER 25, 2024

In this episode of Behind the Post, Marissa Rosen reveals strategies for ghostwriting thoughtful, engaging posts on behalf of your executives, helping showcase their expertise and add a human touch to your brand. Hint: This is where you come in!

Social Media 149

Social Media B2B Apple Authentication 149

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis?

Analysis 104

Analysis Social Media HootSuite Sentiment 104

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. That’s where social media benchmarks come in. How often should you post on social media in financial services?

Social Media 112

Social Media Data HootSuite LinkedIn 112

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media.

Analysis 109

Analysis Social Media Tools HootSuite 109

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network.

Guidelines 122

Guidelines Influencer Engagement Tips 122

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Social Media 120

Social Media Content Meme Social Networking 120

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 123

Social Media Brands Reddit B2B 123

Buffer Social

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media 123

Social Media Content How To Collaboration 123

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

Platform 97

Platform Social Media Reddit B2B 97

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Statistics 105

Statistics Social Media HootSuite Marketing 105

Webbiquity SMM

JULY 23, 2024

They help create more targeted campaigns and improve customer engagement. Image credit: Fit Small Business Here’s how AI impacts key B2B marketing processes: Lead Scoring: AI evaluates prospects based on their interaction and engagement, ranking them to prioritize follow-ups. AI tools can analyze vast amounts of data quickly.

B2B 234

B2B Strategy Hubspot Marketing 234

Buffer Social

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

Social Media 113

Social Media How To Analytics Metrics 113

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

Template 109

Template Templates Social Media Strategy 109

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 114

Social Media Strategy Marketing How To 114

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. What is social media engagement? Social media engagement constitutes both: 1.

Social Media 74

Social Media Engagement UGC Metrics 74

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 111

Examples Social Media Strategy Sentiment 111