INDUSTRY INSIGHTS YOUR PEERS ARE READING
We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. If you’re ready to better manage your daily social media to-do list, this checklist is what you need. MORE
Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media. MORE
A new report has outlined the staggering amount of time people now spend on social networks, and which platforms are seeing increased focus MORE
Social media has transformed the way people interact with each other and how businesses market their offerings. So, how do you get your audience to comment on your social media posts? How do you spark your social media engagement ? MORE
Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. Looking at social media activities through the lens of organizational goals and objectives provides a measure of actual progress (or not). MORE
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. What social channels do they frequent? MORE
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media? MORE
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter? MORE
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly. MORE
Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. MORE
Many new updates were announced in the world of social media in July! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns. MORE
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. MORE
Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them. MORE
Creating engaging, enticing captions is a constant challenge - check out these tips from contributor Dhariana Lozano MORE
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The key to being a good social media marketer is what? MORE
In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years. MORE
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. MORE
Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. MORE
In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! So here we go with the best secret social media engagement hacks you need to know about! MORE
It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. MORE
Do you ever feel like you are spinning your wheels on the social web? It's not “what can the social networks do for you today” but instead, “what can I do with the technology available to me today.” Social media is not free. MORE
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! The post Social Media Updates appeared first on yMarketingMatters. MORE
And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Similar Posts: How to structure glocal communication on Social Media. MORE
Twitter Social Media March Madness Match-up. As Sweet 16 segued into Elite 8, it wasn’t looking good for the Facebook v. Instagram v. Facebook and Twitter had both chosen Kentucky to… Read More >>>. MORE
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter? MORE
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. I hope this helps you improve your social media marketing. MORE
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. MORE
Now that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending. MORE
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. MORE
The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Automation Useful in real time media monitoring and media analysis. MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social. MORE
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? MORE
Using the rights call to action, at the right time, can make a big difference in your social content performance MORE
In the growing world of social media, user experience and customer service are playing an ever-crucial role. It’s your job to engage with these individuals and build 1:1 relationships with them. Do’s of Engaging on Social: • Do be personable. MORE
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?” MORE
At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. People expect businesses to respond on social media, and fast. MORE
These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits. MORE
You know social media changes so fast, any advice you hear today might very well be out of date by next. But I have learned that there is one simple formula for social media success that works no matter what. Great Content + Consistency + Engagement = Success. MORE
When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. MORE
How do you think you do when it comes to your ability to engage on social media? Social media engagement is an essential part of success on social media. Basically, posting to social media without getting engagement is like talking to a wall. MORE
Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. MORE
Webbiquity SMM
NOVEMBER 16, 2018
Social media has transformed the way people interact with each other and how businesses market their offerings. So, how do you get your audience to comment on your social media posts? How do you spark your social media engagement ?
Waxing UnLyrical
AUGUST 5, 2013
Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management.
Rebekah Radice
JANUARY 22, 2019
Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media.
agora pulse
DECEMBER 27, 2017
In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! So here we go with the best secret social media engagement hacks you need to know about!
Ignite Social Media
FEBRUARY 6, 2017
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. What social channels do they frequent?
Meltwater
JANUARY 26, 2019
Twitter Social Media March Madness Match-up. As Sweet 16 segued into Elite 8, it wasn’t looking good for the Facebook v. Instagram v. Facebook and Twitter had both chosen Kentucky to… Read More >>>.
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?
yMarketingMatters
OCTOBER 23, 2018
You know social media changes so fast, any advice you hear today might very well be out of date by next. But I have learned that there is one simple formula for social media success that works no matter what. Great Content + Consistency + Engagement = Success.
The Social Media Incubator
JULY 9, 2013
Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales.
Rebekah Radice
MAY 4, 2017
We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. If you’re ready to better manage your daily social media to-do list, this checklist is what you need.
Convince & Convert
SEPTEMBER 30, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.
Social Media Today
OCTOBER 30, 2018
A new report has outlined the staggering amount of time people now spend on social networks, and which platforms are seeing increased focus
Devumi
FEBRUARY 22, 2017
Now that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending.
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! The post Social Media Updates appeared first on yMarketingMatters.
Pam Moore
AUGUST 31, 2018
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The key to being a good social media marketer is what?
Rebekah Radice
JANUARY 7, 2019
It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance.
Webbiquity SMM
JANUARY 24, 2019
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. I hope this helps you improve your social media marketing.
The Social Media Incubator
AUGUST 22, 2013
When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint.
Sherrilynne Starkie
JANUARY 10, 2019
Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google.
Ignite Social Media
MARCH 9, 2017
In the growing world of social media, user experience and customer service are playing an ever-crucial role. It’s your job to engage with these individuals and build 1:1 relationships with them. Do’s of Engaging on Social: • Do be personable.
Direct Marketing Observations
JANUARY 17, 2019
In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years.
Pam Moore
NOVEMBER 21, 2018
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?
Pam Moore
NOVEMBER 21, 2018
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does engagement matter?
Mindjumpers
DECEMBER 12, 2014
And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Similar Posts: How to structure glocal communication on Social Media.
Webbiquity SMM
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
Sherrilynne Starkie
JANUARY 29, 2018
These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits.
Buffer Social
JUNE 6, 2018
At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. People expect businesses to respond on social media, and fast.
agora pulse
DECEMBER 13, 2016
How do you think you do when it comes to your ability to engage on social media? Social media engagement is an essential part of success on social media. Basically, posting to social media without getting engagement is like talking to a wall.
Pam Moore
AUGUST 7, 2018
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.
Social Media Today
MARCH 3, 2019
Using the rights call to action, at the right time, can make a big difference in your social content performance
agora pulse
OCTOBER 25, 2018
Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them.
Sherrilynne Starkie
SEPTEMBER 10, 2018
Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. Looking at social media activities through the lens of organizational goals and objectives provides a measure of actual progress (or not).
Pam Moore
APRIL 3, 2018
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results.
SocialFish
FEBRUARY 22, 2019
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT.
yMarketingMatters
AUGUST 7, 2016
Many new updates were announced in the world of social media in July! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns.
Sherrilynne Starkie
JANUARY 8, 2018
The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Automation Useful in real time media monitoring and media analysis.
Pam Moore
SEPTEMBER 6, 2017
Do you ever feel like you are spinning your wheels on the social web? It's not “what can the social networks do for you today” but instead, “what can I do with the technology available to me today.” Social media is not free.
Social Media Today
MAY 19, 2018
Creating engaging, enticing captions is a constant challenge - check out these tips from contributor Dhariana Lozano
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