Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. MORE
However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri. MORE
A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. 5. Use Social Proof. MORE
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks. MORE
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. What social channels do they frequent? MORE
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media? MORE
How do you feel when people comment on your social media posts? A comment is or some form of engagement is usually a sign that people love your social media content. But at the same time, engaging with your followers can be time-consuming. MORE
Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges. MORE
Many new updates were announced in the world of social media in July! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns. MORE
Creating engaging, enticing captions is a constant challenge - check out these tips from contributor Dhariana Lozano MORE
If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. MORE
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The key to being a good social media marketer is what? MORE
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. MORE
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? . MORE
Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. MORE
In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! So here we go with the best secret social media engagement hacks you need to know about! MORE
Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. MORE
Do you ever feel like you are spinning your wheels on the social web? It's not “what can the social networks do for you today” but instead, “what can I do with the technology available to me today.” Social media is not free. MORE
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! The post Social Media Updates appeared first on yMarketingMatters. MORE
There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. MORE
Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. Now in 2018, here are eight social media marketing hacks that all but guarantee results: Video will be everything. MORE
Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. MORE
With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Social media calendar. MORE
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. I hope this helps you improve your social media marketing. MORE
I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. MORE
Now that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending. MORE
The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Automation Useful in real time media monitoring and media analysis. MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social. MORE
Having social media pages is more than just getting your company name out there and seen by more people. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Stay social. MORE
Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Gathering this data is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well. MORE
In the growing world of social media, user experience and customer service are playing an ever-crucial role. It’s your job to engage with these individuals and build 1:1 relationships with them. Do’s of Engaging on Social: • Do be personable. MORE
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Featured Headline Social Media consultant PESO model MORE
At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. People expect businesses to respond on social media, and fast. MORE
Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . Aligning influencer communications efforts with broader social media initiatives. MORE
These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits. MORE
You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool? MORE
Thanks to Ben for sharing his insights on the topic of engaging employees in their use of social media! In today’s digital age, social media is one of the main driving forces behind a business. MORE
How To Improve Social Media Engagement. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. Let’s check out the different ways to boost social media engagement. MORE
With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. MORE
When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. MORE
How do you think you do when it comes to your ability to engage on social media? Social media engagement is an essential part of success on social media. Basically, posting to social media without getting engagement is like talking to a wall. MORE
Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. MORE
Customer Service vs. Reactive Engagement. Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. That’s what makes Mrs. Dash’s Facebook engagement so amazing. MORE
Ignite Social Media
FEBRUARY 6, 2017
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. What social channels do they frequent?
The Realtime Report
DECEMBER 14, 2016
How To Improve Social Media Engagement. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. Let’s check out the different ways to boost social media engagement.
agora pulse
DECEMBER 27, 2017
In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! So here we go with the best secret social media engagement hacks you need to know about!
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?
Buffer Social
JUNE 6, 2018
At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. People expect businesses to respond on social media, and fast.
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! The post Social Media Updates appeared first on yMarketingMatters.
Waxing UnLyrical
AUGUST 5, 2013
Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management.
Webbiquity SMM
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
Webbiquity SMM
MARCH 15, 2018
With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.
The Social Media Incubator
JULY 9, 2013
Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales.
Webbiquity SMM
FEBRUARY 13, 2018
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks.
The Social Media Incubator
AUGUST 22, 2013
When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint.
Firebelly
MARCH 5, 2018
If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101.
Sherrilynne Starkie
JUNE 18, 2018
Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . Aligning influencer communications efforts with broader social media initiatives.
Webbiquity SMM
MAY 1, 2018
However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri.
yMarketingMatters
AUGUST 7, 2016
Many new updates were announced in the world of social media in July! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns.
SocMed Sean
MAY 30, 2018
Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce.
Buffer Social
SEPTEMBER 28, 2017
How do you feel when people comment on your social media posts? A comment is or some form of engagement is usually a sign that people love your social media content. But at the same time, engaging with your followers can be time-consuming.
Janet Fouts
JANUARY 28, 2018
With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Social media calendar.
Ignite Social Media
MARCH 16, 2017
You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool?
Ignite Social Media
AUGUST 15, 2016
Customer Service vs. Reactive Engagement. Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. That’s what makes Mrs. Dash’s Facebook engagement so amazing.
Webbiquity SMM
MAY 22, 2018
A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. 5. Use Social Proof.
Devumi
FEBRUARY 22, 2017
Now that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending.
Direct Marketing Observations
JANUARY 31, 2018
Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org.
Sherrilynne Starkie
JANUARY 29, 2018
These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits.
SocialFish
MARCH 8, 2018
Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. Now in 2018, here are eight social media marketing hacks that all but guarantee results: Video will be everything.
Pam Moore
APRIL 3, 2018
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results.
agora pulse
DECEMBER 13, 2016
How do you think you do when it comes to your ability to engage on social media? Social media engagement is an essential part of success on social media. Basically, posting to social media without getting engagement is like talking to a wall.
Waxing UnLyrical
APRIL 6, 2016
Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges.
Janet Fouts
JULY 24, 2017
Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Gathering this data is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well.
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .
The Social Media Incubator
SEPTEMBER 26, 2013
Having social media pages is more than just getting your company name out there and seen by more people. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Stay social.
SocMed Sean
JUNE 20, 2018
Thanks to Ben for sharing his insights on the topic of engaging employees in their use of social media! In today’s digital age, social media is one of the main driving forces behind a business.
yMarketingMatters
FEBRUARY 8, 2016
There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business.
Sherrilynne Starkie
JANUARY 8, 2018
The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Automation Useful in real time media monitoring and media analysis.
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. I hope this helps you improve your social media marketing.
SocMed Sean
SEPTEMBER 26, 2012
I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.
Sherrilynne Starkie
JANUARY 2, 2018
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Featured Headline Social Media consultant PESO model
Pam Moore
JUNE 10, 2017
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.
Pam Moore
SEPTEMBER 6, 2017
Do you ever feel like you are spinning your wheels on the social web? It's not “what can the social networks do for you today” but instead, “what can I do with the technology available to me today.” Social media is not free.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
108 
Let's personalize your content