Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences.

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Social Media Engagement Transportation Hashtag 174

Webbiquity SMM

AUGUST 26, 2024

Businesses, eager to stay ahead, have embraced AI to better understand and engage with their audiences. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing. This transformation goes beyond simple targeting.

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Social Media Sentiment Marketing Analysis 185

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

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Social Media Tips Marketing UGC 240

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Instagram Stories provide many great engagement tools that are simple, yet effective.

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Class Engagement Social Media Travel 184

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

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Social Media How To Survey Analytics 219

Ignite Social Media

AUGUST 12, 2024

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024.

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Survey Social Media RFP Marketing 172

Social Media Today

OCTOBER 24, 2022

Learn how to improve social media engagement, no matter what platform you’re using. Vanity metrics look nice but ignore the goal of gaining brand loyal customers.

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Engagement Social Media Metrics Platform 149

Ignite Social Media

JUNE 13, 2024

We’re excited to gather industry insights for social media marketers. Introducing the Ignite Social Media Trends Survey. The post Take the Ignite Social Media Trends Survey appeared first on Ignite Social Media.

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Survey Trends Social Media Campaign 164

Social Media Today

AUGUST 19, 2024

The report looks at how youngsters, from 7 up, are using social apps.

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Report Engagement Social Media 205

Social Media Today

AUGUST 19, 2024

The report looks at how youngsters, from 7 up, are using social apps.

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Report Engagement Social Media 203

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Social Media Management Skills Social Media Metrics 245

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Social Media Tips Marketing HootSuite 284

Ignite Social Media

MAY 13, 2024

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation.

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Social Media Strategy Tips Loyalty 157

Ignite Social Media

MAY 21, 2024

At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. The 12 Days of Entenmann’s: A Multifaceted Approach to Engagement As a brand bursting with holiday joy, Entenmann’s sought to raise its profile during the festive season.

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Campaign Engagement Brands Case Study 162

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Analysis Social Media How To Hashtag 189

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. Measure ROI.

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Research Social Media HootSuite ROI 84

Oktopost

JULY 8, 2024

Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. After all, having meaningful conversations on social media is what connects people and brands. But even on a good day where social engagement is meaningful, social media itself can be chaotic.

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Engagement B2B Training Team 130

Social Media Today

JULY 13, 2020

Integrating question research into your social media marketing process can be one of the most effective ways to boost engagement and performance.

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Research Questions Engagement Social Media 218

Socialmedia.biz

JUNE 9, 2021

Social media is about building a community, but it’s also about shaping your brand’s voice. Ideally, the content you post on social media should do both, plus create positive brand perceptions that eventually lead to conversions. Without engagement, your posts are wasted time and space.

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Social Media Engagement Communities Conversation 144

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post?

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Engagement Social Media How To Metrics 144

Blog2Social

AUGUST 25, 2024

Do you find gaining visibility on social media challenging? Social media algorithm updates could be why your posts are buried under a sea of content, making it difficult to reach your audience. It’s frustrating to spend time creating valuable content and see minimal engagement.

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Social Media Tips Engagement Brands 108

Hootsuite

SEPTEMBER 16, 2024

That’s where social media benchmarks come into play. These numbers provide a snapshot of what’s typical for your industry in terms of engagement and growth, helping you see how your efforts measure up. How often should you post on social media in education? 5-7 posts a week seems to be the sweet spot! LinkedIn: 1.8%

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Education Research Social Media HootSuite 64

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. Instead, you need to be hyper-focused on engaging with your social media audience.

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Engagement Social Media How To Hubspot 157

Pam Moore

JULY 29, 2024

Taming the Social Media Beast – Mastering AI, Branding, and Team Alignment for 2024 In the fast-paced digital world, managing your social media strategy can often feel like trying to tame a wild beast. It's time we help you with taming the social media beast! Are you ready? You need to get a life.

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Team Social Media Brands Tips 133

The Realtime Report

FEBRUARY 2, 2023

How to Navigate Algorithms and Maximize Engagement on Social Media By Erica Yang, CEO and Founder of Real Hype THE HOOK: Creating quality, premium content is key. Whether you’re entertaining or educating, your social post should grab attention immediately to increase chances of engagement. CALL TO ACTION!

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Engagement Social Media How To Hashtag 91

Blog2Social

AUGUST 25, 2024

Do you find gaining visibility on social media challenging? Social media algorithm updates could be why your posts are buried under a sea of content, making it difficult to reach your audience. It’s frustrating to spend time creating valuable content and see minimal engagement.

Social Media 109

Social Media Tips Engagement Brands 109

Social Media Today

FEBRUARY 3, 2020

Interactive content can help you generate more engagement, more leads and more sales. These tools will help you run more effective social media contests.

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Engagement Social Media Tools Campaign 218

Social Media Network Marketing

MARCH 11, 2024

Social media success is within your grasp. In this noisy digital age, a strategic social presence separates the also-rans from the rockstars. Here's your arsenal of essential Dos to skyrocket your engagement and turn you into a social media slayer. Forget the struggle! EnjoyTheProcess #BeCreative) ?

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Social Media Engagement Hashtag Authentication 56

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Updates to Instagram times to post.

Engagement 145

Engagement Social Media Patterns Health Care 145

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. million Facebook: 8.4

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Social Media Engagement Strategy Meme 52

Keyhole.co

DECEMBER 23, 2023

However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Here’s the total number of followers on Ryanair’s official social media accounts.

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Social Media Engagement Strategy Meme 52

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. We’ll also go through how you can calculate your own engagement rates! What is engagement rate?

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Engagement Social Media How To B2B 62

Ignite Social Media

JULY 25, 2024

In the digital marketing landscape, social media influencers and content creators play distinct roles. While often used interchangeably, these terms represent different approaches to online presence and audience engagement. They focus on building a large, engaged following by sharing personal experiences and opinions.

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Influencer RFP Social Media Content 100

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. The way brands engage with their community is what makes them stand out and become memorable, and can even spark headlines across traditional media (more on that later).

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Communities Social Media How To Metrics 127

Oktopost

JULY 9, 2024

With a background in B2C marketing, Kaylin Balderrama brings a fresh perspective to her role as the Global Social Media Manager at Bazaarvoice. With that in mind, Kaylin shares the core principles that have helped her craft an engaging and successful social strategy that delivers results: authenticity and social-first content.

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B2B Bazaarvoice Social Media How To 141

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

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Social Media How To Sentiment Analysis 66

Later

APRIL 28, 2021

Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story. And with a growing list of video features on different platforms, there’s never been a better time to start producing high quality social media videos. Social Media Video Tips.

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Engagement Social Media Video Tips 110