Expert insights. Personalized for you.
How DO you get people to engage with you? Then, how do you KEEP them engaged? We'll tell you MORE
What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Organic content and engagement examples from our #client, The Outer Banks of North Carolina. MORE
SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Your social media plans should include a laser focus on both of these if you want to succeed. MORE
With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Created and hosted by Jennifer Gutman , Oktopost’s Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change. MORE
Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Social media is more than just posting to a Facebook page. MORE
If you have a personal social media account, you probably know that people don’t actually prepare what they post there. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? MORE
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Everything we do on social starts with the people to whom we’re trying to reach. What social channels do they frequent? MORE
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media? MORE
SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social currency on the web today = attention + action. Engagement is Key to Success on LinkedIn. 15 Proven strategies to immediately increase your engagement on LinkedIn. MORE
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. and watch related posts appear alongside easy-to-understand engagement data. MORE
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook. MORE
With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know. MORE
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Social Media Marketing MORE
Integrating question research into your social media marketing process can be one of the most effective ways to boost engagement and performance MORE
Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! MORE
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business. MORE
Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. In this post, Debra Askanase gives you some ideas to work on your engagement strategy while things are slow, so that you’re prepared when they heat up again. Good morning! Happy Monday! MORE
Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. MORE
Do you ever feel like you are spinning your wheels on the social web? The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free. Are you ready to stop wasting time and money on the social web? MORE
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! This new tool will help marketers understand more about the specific ads and even the unique LinkedIn audiences that are driving campaign conversions and generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals. MORE
Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. MORE
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Access new and improved ad formats to achieve your marketing objectives: Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel; Video ads of up to 30 seconds in length, so brands can engage in richer storytelling. MORE
Social media is being used by many small and large businesses around the world. Therefore, marketing strategies have included social media marketing as one of the major and effective marketing elements. MORE
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.” MORE
Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. MORE
Interactive content can help you generate more engagement, more leads and more sales. These tools will help you run more effective social media contests MORE
Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Social Media Tips and Tricks . MORE
To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries. MORE
How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What is social media engagement? MORE
In the growing world of social media, user experience and customer service are playing an ever-crucial role. It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable. MORE
What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it? MORE
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. MORE
One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. Tips on how to create an engaged social media audience. MORE
What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities. MORE
I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). To this day, we’re considered among the very best social media agencies in the world. How Social Media Marketing Operated in 2007. MORE
When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. Here a few important tips for your business to engage with its audience. Social media posts shouldn’t be used as a sales pitches. Once you get engagements, make sure you have timely responses to your audience. MORE
I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! MORE
Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story. And with a growing list of video features on different platforms, there’s never been a better time to start producing high quality social media videos. MORE
Let’s be honest, sales teams don’t want to receive leads from marketing that are not the right fit, have wrong or no contact information, or zero to no insight into the business prospects’ interests or engagement activity. Get as much engagement insight as possible. Email engagement. MORE
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. COVID-19 has impacted every industry worldwide and social marketing is no different. MORE
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. MORE
Later
APRIL 28, 2021
Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story. And with a growing list of video features on different platforms, there’s never been a better time to start producing high quality social media videos.
Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities.
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Ignite Social Media
DECEMBER 14, 2020
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook.
Visually SM
OCTOBER 29, 2020
If you have a personal social media account, you probably know that people don’t actually prepare what they post there. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy?
Ignite Social Media
NOVEMBER 16, 2020
To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries.
Socialmedia.biz
APRIL 15, 2021
Social media is being used by many small and large businesses around the world. Therefore, marketing strategies have included social media marketing as one of the major and effective marketing elements.
Oktopost
NOVEMBER 18, 2020
Let’s be honest, sales teams don’t want to receive leads from marketing that are not the right fit, have wrong or no contact information, or zero to no insight into the business prospects’ interests or engagement activity. Get as much engagement insight as possible. Email engagement.
Oktopost
APRIL 26, 2021
One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. Tips on how to create an engaged social media audience.
Social Media Today
MAY 10, 2019
How DO you get people to engage with you? Then, how do you KEEP them engaged? We'll tell you
Ignite Social Media
AUGUST 20, 2020
What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it?
Waxing UnLyrical
AUGUST 5, 2013
Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. In this post, Debra Askanase gives you some ideas to work on your engagement strategy while things are slow, so that you’re prepared when they heat up again. Good morning! Happy Monday!
Ignite Social Media
APRIL 27, 2020
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. COVID-19 has impacted every industry worldwide and social marketing is no different.
Social Media Today
JULY 13, 2020
Integrating question research into your social media marketing process can be one of the most effective ways to boost engagement and performance
Sprout Social
MAY 14, 2020
How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What is social media engagement?
Sprout Social
APRIL 27, 2020
Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.
Ignite Social Media
JULY 6, 2020
Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Social media is more than just posting to a Facebook page.
Webbiquity SMM
APRIL 27, 2021
Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.
Social Media Today
FEBRUARY 3, 2020
Interactive content can help you generate more engagement, more leads and more sales. These tools will help you run more effective social media contests
Pam Moore
AUGUST 31, 2018
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.
Visually SM
JULY 20, 2020
Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content.
Ignite Social Media
APRIL 7, 2021
What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Organic content and engagement examples from our #client, The Outer Banks of North Carolina.
Pam Moore
DECEMBER 21, 2020
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.
Ignite Social Media
MARCH 9, 2017
In the growing world of social media, user experience and customer service are playing an ever-crucial role. It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable.
Ignite Social Media
MARCH 25, 2021
I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). To this day, we’re considered among the very best social media agencies in the world. How Social Media Marketing Operated in 2007.
Pam Moore
SEPTEMBER 7, 2020
SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Your social media plans should include a laser focus on both of these if you want to succeed.
Pam Moore
SEPTEMBER 6, 2017
Do you ever feel like you are spinning your wheels on the social web? The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free. Are you ready to stop wasting time and money on the social web?
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!
Oktopost
OCTOBER 29, 2020
With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Created and hosted by Jennifer Gutman , Oktopost’s Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.
Pam Moore
MARCH 31, 2017
I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!
Pam Moore
AUGUST 7, 2018
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”
Convince & Convert
SEPTEMBER 30, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. and watch related posts appear alongside easy-to-understand engagement data.
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! This new tool will help marketers understand more about the specific ads and even the unique LinkedIn audiences that are driving campaign conversions and generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.
Pam Moore
APRIL 3, 2018
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business.
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media?
Pixlee
JULY 27, 2020
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Social Media Marketing
Ignite Social Media
APRIL 21, 2020
With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know.
The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Social Media Tips and Tricks .
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Access new and improved ad formats to achieve your marketing objectives: Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel; Video ads of up to 30 seconds in length, so brands can engage in richer storytelling.
Pam Moore
SEPTEMBER 20, 2020
SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social currency on the web today = attention + action. Engagement is Key to Success on LinkedIn. 15 Proven strategies to immediately increase your engagement on LinkedIn.
The Social Media Incubator
AUGUST 22, 2013
When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. Here a few important tips for your business to engage with its audience. Social media posts shouldn’t be used as a sales pitches. Once you get engagements, make sure you have timely responses to your audience.
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