Expert insights. Personalized for you.
How DO you get people to engage with you? Then, how do you KEEP them engaged? We'll tell you MORE
SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Your social media plans should include a laser focus on both of these if you want to succeed. MORE
With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Created and hosted by Jennifer Gutman , Oktopost’s Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change. MORE
Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Now, everyone is going to read step one and think, “ ROI … I want social media to generate sales.” This certainly makes sense, but when it comes to social media it isn’t always so easy to measure your ROI. MORE
Are you paid enough as a social media manager? Here’s a look at the numbers for a social media manager’s salary. As a social media manager, you may have a few questions about salaries, such as: What is the average social media manager salary? MORE
This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. MORE
The more people rely on social media for political news the less engaged they tend to be, while they are also far less knowledgeable about the topic. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia MORE
If you have a personal social media account, you probably know that people don’t actually prepare what they post there. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? MORE
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Everything we do on social starts with the people to whom we’re trying to reach. What social channels do they frequent? MORE
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media? MORE
2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic , people have had more reason to get involved and voice their opinions on social media. Social Commerce will Rise. Subscribe to Social You Should Know. MORE
SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social currency on the web today = attention + action. Engagement is Key to Success on LinkedIn. 15 Proven strategies to immediately increase your engagement on LinkedIn. MORE
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. and watch related posts appear alongside easy-to-understand engagement data. MORE
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook. MORE
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Social Media Marketing MORE
Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills? MORE
Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! MORE
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business. MORE
Integrating question research into your social media marketing process can be one of the most effective ways to boost engagement and performance MORE
Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. In this post, Debra Askanase gives you some ideas to work on your engagement strategy while things are slow, so that you’re prepared when they heat up again. Good morning! Happy Monday! MORE
Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. MORE
Do you ever feel like you are spinning your wheels on the social web? The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free. Are you ready to stop wasting time and money on the social web? MORE
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! This new tool will help marketers understand more about the specific ads and even the unique LinkedIn audiences that are driving campaign conversions and generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals. MORE
2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. population uses social media. Ambassador ) 54% of users report using social media to research products. MORE
Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Changes in social media message volume. MORE
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Access new and improved ad formats to achieve your marketing objectives: Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel; Video ads of up to 30 seconds in length, so brands can engage in richer storytelling. MORE
We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Zoho Social. MORE
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.” MORE
Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Social Media Tips and Tricks . MORE
If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. Find out how to build an engaged audience with the help of a social media CRM. As a social media manager , you’re always aiming to publish posts that prompt comments and likes. After all, organic reactions are key for an engaged audience. That means they’re easy to identify on social media. MORE
To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries. MORE
In the growing world of social media, user experience and customer service are playing an ever-crucial role. It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable. MORE
What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it? MORE
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. MORE
What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities. Start by pinning down exactly what you want social media marketing to do for your organization. Examine your social media resources. Follow and engage with one hashtag. MORE
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Now, let’s dive into a more in-depth discussion on live options, how to promote them, and how to keep people engaged while watching. . MORE
A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Social Media Trends MORE
I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! MORE
Let’s be honest, sales teams don’t want to receive leads from marketing that are not the right fit, have wrong or no contact information, or zero to no insight into the business prospects’ interests or engagement activity. Get as much engagement insight as possible. Email engagement. MORE
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. COVID-19 has impacted every industry worldwide and social marketing is no different. Instagram rolls out new stickers to encourage social distancing. MORE
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. MORE
Ignite Social Media
DECEMBER 14, 2020
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook.
Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities. Start by pinning down exactly what you want social media marketing to do for your organization. Examine your social media resources. Follow and engage with one hashtag.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Visually SM
OCTOBER 29, 2020
If you have a personal social media account, you probably know that people don’t actually prepare what they post there. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy?
Ignite Social Media
NOVEMBER 16, 2020
To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries.
Oktopost
NOVEMBER 18, 2020
Let’s be honest, sales teams don’t want to receive leads from marketing that are not the right fit, have wrong or no contact information, or zero to no insight into the business prospects’ interests or engagement activity. Get as much engagement insight as possible. Email engagement.
Ignite Social Media
FEBRUARY 6, 2017
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Everything we do on social starts with the people to whom we’re trying to reach. What social channels do they frequent?
Social Media Today
MAY 10, 2019
How DO you get people to engage with you? Then, how do you KEEP them engaged? We'll tell you
Pam Moore
DECEMBER 21, 2020
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.
Waxing UnLyrical
AUGUST 5, 2013
Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. In this post, Debra Askanase gives you some ideas to work on your engagement strategy while things are slow, so that you’re prepared when they heat up again. Good morning! Happy Monday!
Visually SM
JULY 20, 2020
Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content.
Ignite Social Media
MARCH 9, 2017
In the growing world of social media, user experience and customer service are playing an ever-crucial role. It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable.
Pam Moore
AUGUST 31, 2018
” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.
Pam Moore
SEPTEMBER 7, 2020
SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Your social media plans should include a laser focus on both of these if you want to succeed.
Oktopost
OCTOBER 29, 2020
With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Created and hosted by Jennifer Gutman , Oktopost’s Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks, and impact change.
Ignite Social Media
APRIL 27, 2020
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. COVID-19 has impacted every industry worldwide and social marketing is no different. Instagram rolls out new stickers to encourage social distancing.
Pam Moore
SEPTEMBER 6, 2017
Do you ever feel like you are spinning your wheels on the social web? The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free. Are you ready to stop wasting time and money on the social web?
agora pulse
DECEMBER 23, 2020
Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills?
Ignite Social Media
NOVEMBER 23, 2020
This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.
Ignite Social Media
JANUARY 14, 2021
A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Social Media Trends
Ignite Social Media
JULY 6, 2020
Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Now, everyone is going to read step one and think, “ ROI … I want social media to generate sales.” This certainly makes sense, but when it comes to social media it isn’t always so easy to measure your ROI.
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!
Pam Moore
AUGUST 7, 2018
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”
Pam Moore
MARCH 31, 2017
I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!
Pixlee
JULY 27, 2020
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Social Media Marketing
Pam Moore
APRIL 3, 2018
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business.
The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Social Media Tips and Tricks .
Pam Moore
SEPTEMBER 20, 2020
SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social currency on the web today = attention + action. Engagement is Key to Success on LinkedIn. 15 Proven strategies to immediately increase your engagement on LinkedIn.
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media?
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! This new tool will help marketers understand more about the specific ads and even the unique LinkedIn audiences that are driving campaign conversions and generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.
agora pulse
NOVEMBER 10, 2020
We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Zoho Social.
Convince & Convert
SEPTEMBER 30, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. and watch related posts appear alongside easy-to-understand engagement data.
Ignite Social Media
DECEMBER 10, 2020
2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. population uses social media. Ambassador ) 54% of users report using social media to research products.
Forbes Social Media
OCTOBER 14, 2020
The more people rely on social media for political news the less engaged they tend to be, while they are also far less knowledgeable about the topic. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia
Sprout Social
APRIL 27, 2020
Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Changes in social media message volume.
Ignite Social Media
JANUARY 19, 2021
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Now, let’s dive into a more in-depth discussion on live options, how to promote them, and how to keep people engaged while watching. .
Ignite Social Media
AUGUST 27, 2020
2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic , people have had more reason to get involved and voice their opinions on social media. Social Commerce will Rise. Subscribe to Social You Should Know.
Social Media Today
JULY 13, 2020
Integrating question research into your social media marketing process can be one of the most effective ways to boost engagement and performance
agora pulse
DECEMBER 15, 2020
Are you paid enough as a social media manager? Here’s a look at the numbers for a social media manager’s salary. As a social media manager, you may have a few questions about salaries, such as: What is the average social media manager salary?
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Access new and improved ad formats to achieve your marketing objectives: Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel; Video ads of up to 30 seconds in length, so brands can engage in richer storytelling.
agora pulse
JUNE 26, 2019
If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. Find out how to build an engaged audience with the help of a social media CRM. As a social media manager , you’re always aiming to publish posts that prompt comments and likes. After all, organic reactions are key for an engaged audience. That means they’re easy to identify on social media.
131 
Let's personalize your content