Oktopost

JUNE 8, 2022

Being authentic has become the key to creating meaningful social media content and building a loyal audience. But what happens when authenticity is staged – or even strategically calculated to fit a marketing strategy? Is it even authentic at all? Want to hear more from famous B2B marketing leaders?

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Authentication Social Media B2B Apple 118

Oktopost

JULY 9, 2024

Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. She highlights that no matter if you’re in B2C or B2B, you’ll always be marketing to people.

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B2B Bazaarvoice Social Media How To 141

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

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Social Media Tips Marketing UGC 236

Ignite Social Media

MAY 13, 2024

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation.

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Social Media Strategy Tips Loyalty 157

Ignite Social Media

MAY 21, 2024

At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. The 12 Days of Entenmann’s: A Multifaceted Approach to Engagement As a brand bursting with holiday joy, Entenmann’s sought to raise its profile during the festive season.

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Campaign Engagement Brands Case Study 162

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

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Ignite Social Media

NOVEMBER 27, 2023

Social media moves fast. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. Can we authentically connect it back to our brand mission and values? Will joining this conversation help us achieve our current social media goals ?

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Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Their post got a high level of engagement, including tons of reposts. It was spot-on.

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Social Media Network Marketing

MARCH 11, 2024

Social media success is within your grasp. In this noisy digital age, a strategic social presence separates the also-rans from the rockstars. Here's your arsenal of essential Dos to skyrocket your engagement and turn you into a social media slayer. Authenticity builds trust and transparency.

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Social Media Engagement Hashtag Authentication 56

Ignite Social Media

JULY 6, 2023

In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started.

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Ignite Social Media

JULY 25, 2024

In the digital marketing landscape, social media influencers and content creators play distinct roles. While often used interchangeably, these terms represent different approaches to online presence and audience engagement. They focus on building a large, engaged following by sharing personal experiences and opinions.

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Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. And if [a post] gets no engagement, it just means that nobody saw it. But humanizing your brand goes beyond just social media posts.

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B2B Social Media How To Meme 77

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

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Retail Social Media How To UGC 92

Sprout Social

AUGUST 16, 2022

For years, social media has been dominated by aesthetic. These posts are engaging for the viewer but seem to be equally cathartic for the poster. But social media trends shift constantly. BeReal is a social media platform built around spontaneity. Reality can be virtual, augmented or extended.

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Social Media Strategies Summit

MAY 25, 2021

You’ll want to review regularly to make sure to remove anyone who leaves the agency or isn’t responsible for social media anymore. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. Authenticity.

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Communities Engagement Facebook Authentication 234

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. The way brands engage with their community is what makes them stand out and become memorable, and can even spark headlines across traditional media (more on that later).

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Communities Social Media How To Metrics 128

Bill Hartzer

SEPTEMBER 3, 2024

In a world where social media often feels like a popularity contest, a new platform is shaking things up. Officially launched today, Jambo is set to change the game with its unique focus on equality and authentic interactions, offering a fresh take on social media that prioritizes genuine connections over follower counts and likes.

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Platform Social Media Apple Authentication 88

Keyhole.co

OCTOBER 15, 2024

Engaging with your community on social media in today’s digital world is essential for your brand. Did you know that 76% of consumers anticipate interaction with companies on social platforms? Community management on social media isn’t just an option anymore but a non-negotiable aspect of doing business.

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ROI Communities Social Media Strategy 52

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Webbiquity SMM

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Different social media platforms lend themselves to different social experiences.

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Industry Social Media Tips Platform 252

Bill Hartzer

SEPTEMBER 6, 2024

edKangaroo In a game-changing move for the e-commerce world, RedKangaroo, the innovative shopping platform, has just launched a first-of-its-kind cashback feature that rewards customers for social media interactions. Customers are required to verify their social media accounts without sharing sensitive information like passwords.

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Features Social Media Discount Authentication 88

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

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Social Media How To Sentiment Analysis 89

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

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Authentication Examples Class Team 99

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base.

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Bill Hartzer

APRIL 4, 2024

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management.

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Airlines Social Media UGC Social Media Management 88

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

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Hashtag Social Media Strategy UGC 155

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

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Social Media Social Media Management Sentiment Collaboration 126

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. The industry disrupter us social media experts can’t stop talking about. Lisa Braziel, Senior Vice President Ignite Social Media.

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Ignite Social Media

OCTOBER 21, 2024

In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement. UGC can also be a game changer when it comes to boosting engagement.

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UGC Brands Content FeedBurner 78

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7

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Ignite Social Media

SEPTEMBER 21, 2022

Social media is constantly evolving. Of course, brands need to have a social media presence — but it’s not enough to just be present. To stand out in a sea of content, brands need to produce quality content that’s engaging, informative, relevant, and, most importantly, timely. 3) AI will take off.

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Trends Social Media Authentication Social Graph 137

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

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Organization Resources Social Media B2B 71

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? What if our board of directors is watching us? ” To understand this, let's first dig into the definition of authenticity and transparency.

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Authentication Brands Training Communities 167

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

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Sports Engagement Social Media How To 139

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

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Social Media Template Templates Skills 132

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

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SEO Social Media Strategy Hashtag 153

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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