4 Ways to be Authentic on Social Media (and Increase Engagement)
Blog2Social
OCTOBER 30, 2020
Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”. 61% of these people will either purchase or show “increased” purchase interest from authentic brands.
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