Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

Engagement 121

Engagement Instagram How To Hashtag 121

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

Products 135

Products Social Media Brands How To 135

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 95

Retail Social Media How To UGC 95

Keyhole.co

JANUARY 10, 2025

Well, a user-generated content (UGC) creator might be your thing. Read on to learn everything you need to become a UGC creator. What is UGC? Consumers share UGC on social media, blogs, review websites, and more. What is a UGC creator? UGC creator vs. influencer: Whats the difference?

UGC 64

UGC How To Influencer Authentication 64

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. What is social media engagement? Social media engagement constitutes both: 1.

Social Media 71

Social Media Engagement UGC Metrics 71

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

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ROI Social Media UGC Discount 246

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 302

Research Report Social Media CPM 302

Hootsuite

JULY 10, 2024

Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online. In short, strategic use of social listening keeps you ahead of the game.

Examples 132

Examples Strategy HootSuite Sentiment 132

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

Social Media 264

Social Media Content Curation UGC 264

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 264

Social Media Tips Marketing UGC 264

Hootsuite

OCTOBER 9, 2024

The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. We'll share this with our team for consideration. Start free 30-day trial Video more your thing?

Examples 117

Examples HootSuite Sentiment UGC 117

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. Well also highlight real-world examples of brands using UGC and EGC to drive engagement, build credibility, and boost their conversion rate.

UGC 62

UGC B2B Marketing Authentication 62

Buffer Social

DECEMBER 10, 2024

OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. Even if you don’t already have some fully fleshed-out social post ideas for the occasions, don’t sweat — just noting these dates is a great start.

Social Media 110

Social Media Meme Small Business Eventful 110

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 89

Social Media Patterns How To Analysis 89

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with?

Social Media 97

Social Media Brands Survey Trends 97

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 264

Social Media Strategy Influencer LinkedIn 264

Convince & Convert

AUGUST 29, 2024

In this blog post, we’ll explore reasons why it deserves a more prominent role in your marketing mix and talk about its massive reach, engagement potential, and ability to drive tangible business results. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

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YouTube B2B Reputation Video 140

Webbiquity SMM

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 193

Social Media UGC Aggregator Eventful 193

agora pulse

FEBRUARY 10, 2021

Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence? Develop a Multi-Channel Social Media Strategy.

Organization 207

Organization Social Media UGC How To 207

Ignite Social Media

FEBRUARY 22, 2019

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. We have four quick social media wins that you can easily start doing today. As you probably know, video is king on social media. Incorporate UGC.

Social Media 165

Social Media UGC Brands Banking 165

Oktopost

OCTOBER 20, 2024

Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). Social monitoring offers a clear picture of your immediate social media footprint by concentrating on direct mentions and brand-specific keywords.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Ignite Social Media

JULY 18, 2022

The purpose of social media is to make connections. So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality .

Engagement 189

Engagement UGC How To Metrics 189

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Social media mentions Social mentions are likely the ones you’re most familiar with.

Brands 118

Brands Sentiment Forums Brand Monitoring 118

Social Media Strategies Summit

JANUARY 26, 2023

However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. Another way to reach and engage audiences on Facebook is through Community Groups. A great example is “ Become a Social Media Manager – With Rachel Pedersen.

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Groups Groups Communities Engagement 246

Hootsuite

NOVEMBER 7, 2024

Think, for example, about your social media ads. And shared social content (the digital version of WOM) is the most powerful way to turn brand awareness into consideration. You’ll get a clear understanding of how your audience engages with your content across platforms, so you can create more of the content that builds loyalty.

Loyalty 124

Loyalty Brands HootSuite How To 124

Oktopost

APRIL 28, 2025

To maximize its impact, you need to send it to the places where it will thrive and today, the most powerful launchpad is social media. Social publishing isn’t just another channel, from targeted posts and thought leadership on LinkedIn to engaging visuals and videos across niche communities.

Publishing 62

Publishing Social Media Content B2B 62

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. The industry disrupter us social media experts can’t stop talking about. Lisa Braziel, Senior Vice President Ignite Social Media.

Social Media 200

Social Media UGC Organization Trends 200

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Choose a Platform.

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Social Media How To Guidelines UGC 191

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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UGC Content Bazaarvoice Hashtag 264

Oktopost

SEPTEMBER 19, 2024

Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. To ensure you understand and measure social media data effectively, start with the basics—what it is, where to collect it, and how to use it.

Data 62

Data Social Media B2B Analytics 62

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out.

Education 232

Education Examples UGC Content 232

Ignite Social Media

NOVEMBER 13, 2018

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape.

Trends 143

Trends Social Media UGC Authentication 143

Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. Live activations are becoming cultural moments that take up considerable social chatter.

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Activities Eventful Influencer Brands 111

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Their post got a high level of engagement, including tons of reposts. It was spot-on.

Social Media 167

Social Media Brands Content UGC 167

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. This type of social proof can emphasize how a product or service provided a solution to a common problem. They often have a highly engaged fan base.

comScore 339

comScore Marketing Case Study Review 339

agora pulse

NOVEMBER 25, 2020

Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. But what about social media? Can your social media channels get picked up on search engines? In this article, I’m going to show you my tried and tested SEO writing hacks to boost your social media.

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SEO Social Media Reddit Hashtag 190