Trending Sources

How to Build an Online Newsroom that Engages Journalists

Spin Sucks

The post How to Build an Online Newsroom that Engages Journalists appeared first on Spin Sucks. What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists?

Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. The 4 Secrets of Influencer Engagement.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. What will happen to engagement when the newness wears off? So, what can a local kickboxing club teach us about membership marketing?

Three Engagement Myths, Busted.

SocialFish

ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works.

How to Increase YouTube Engagement [Infographic]

Pamorama

Is YouTube marketing worth it? Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. It some offers some key statistics and these best practices that help increase YouTube engagement: Fill in the meta data.

Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Be human and engage.

The Secrets to Tweets that Generate Engagement

Pamorama

Is Twitter part of your social media marketing mix? S ome recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.

How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. So it’s important that you don’t treat influencer engagement like a buy-out.

The Most Important Post-event Engagement Tool

Spin Sucks

Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Post-event Engagement Tool.

Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences

SocialTimes Facebook

Facebook added a new targeting option to custom audiences : “everyone who engaged with your page.”. Advertising/Marketing Facebook Chris Ruberg custom audiences Engagement Everyone Who Engaged With Your Page OneCommand Pages

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences.

Six Things to Consider Before You Engage in PR

Spin Sucks

Six Things to Consider Before You Engage in PR. Following are six things you should consider before you engage in PR. From our experience, particularly in a B2B organization, email marketing is the very best way to drive sales or gain new donors or get people to an event.

How to Better Define Your Buyers to Boost Engagement Online

Spin Sucks

Everyone knows the success of a digital marketing campaign relies upon engaging your target audience and customers, winning their attention. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online.

Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

The 10 Commandments of Customer Engagement

Spin Sucks

Customer engagement. The other half is actually the customer engagement part—getting their attention and pulling them into your content because they really want to read it. Thou Shalt Solicit and Participate in Customer Engagement. They have customer engagement down.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Creating Engagement.

B2B 68

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. No…I haven’t gone off the radar.

Four Content Discovery Tools to Engage

Spin Sucks

Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. By Jessica Davis.

Tools 99

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts.

19 Instagram Marketing Tips to Engage and Delight Your Audience

The Social Media Hat

11 Marketing Experts share their best tips on how to engage and delight your audience on Instagram, including finding influencers, content strategy, and more

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. Those are usually marketing specialists with a knack for creating and maintaining brand consistency. Don’t Forget About Marketing.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

4 Strategies for Improving Social Engagement

Convince & Convert

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data.

How Are Journalists Engaging Audiences on Social?

Spin Sucks

Understanding the tools journalists are using to engage their audiences can inform the strategy of PR pros and help them to target the right audiences. Sam Bojarski looks at how journalists have been leveraging social streaming, listening and curation to respond and engage with audiences.

Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Social media marketing is a commitment! Posting here and there won’t help improve your Instagram engagement rates.

How to Improve Your Facebook Fan Engagement

Pamorama

Facebook marketing isn’t only about what you say — it’s also about when and how you say it. In the process, they’re missing opportunities to increase audience engagement. Branding Facebook Marketing Nonprofit Social Media Social Media Marketing Social Network Strategy Brand engagement Social media marketing Statistics

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

From emojis to abbreviations , social media marketing has a language of its own. Understanding comes with experience, but there are some terms that still seem to confuse everyone—even the most fluent of marketers. A common goal behind every social media campaign is increased engagement.

4 Stages of Customer Engagement

Engaging Brand

Business often see customer engagement as a one off thing - but engagement is part of the customer journey. Customer''s pass through stages of the purchase cycle and engagement needs to occur at all parts of this customer experience.

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. A typical content marketing definition will recognize the importance of having a powerful and flexible social media strategy. The trends of content marketing are constantly changing and it’s important to keep up.

How to Engage the Crap Out of Your Audience

Convince & Convert

Most content marketers understand the first two, but seem to have trouble with the latter. The good news is that you don’t need to use naughty words all the time in your content marketing—this isn’t the only way to be funny. Image via BigStockPhoto.com.

IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

We heard from 244 folks, primarily Marketing/Communications staff (42%), Fundraising/Development staff (15%), Executive Directors (13%), and IT Staff (10%). Check it out!!

Data 96

How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. How Fanta created engagement through Timeline.

How to Create Interactive Content That Engages Your Customers

Convince & Convert

When embraced, the internet can create powerful (and profitable ) experiences that rival traditional marketing mediums (TV, radio, print). Unfortunately, there are quite a few business owners that seem to have a tough time differentiating between these two approaches to marketing.

5 Easy Ways to Get Better Instagram Engagement

agora pulse

Say goodbye to the “King of Engagement.” ” Social analytics and reporting firm Locowise recently revealed that Instagram engagement continues to trend downward. . Make sure you monitor your Instagram engagement statistics. Earn Instagram Engagement.

Social Engagement Is More Important Than Ever

Mindjumpers

If a piece of content resonates with a user, they’re more likely to engage with it. Engagement is the greatest form of social attention. And people don’t want to spend time engaging with a piece of content unless they capture both quality and context. It’s still engagement. In three years time, 80% of the internet will be video , which will absolutely affect the way we engage. Platform features affect the way users engage.

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer Service vs. Reactive Engagement. The delicious, fruity hard candy we know and love is also particularly good at one-on-one engagement on Twitter. A little creativity can go a long way when engaging with your individual customers.

How to define affiliation (and is it different than engagement?)

SocialFish

Jamie opines on this topic over at AssociationSuccess.org : “One client we’re working with created an “Affiliation and Engagement” task force. Their engagement conversation wasn’t particularly focused on membership.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data.