Expert insights. Personalized for you.
Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. MORE
In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Social media marketing is a commitment! Posting here and there won’t help improve your Instagram engagement rates. MORE
To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. It is indisputable that successful real-time marketing does conjure up an immediate and immense reaction. Real-time marketing vs. real-time engagement. MORE
Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important. MORE
From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. The only question is: how do you use it to engage with audiences? MORE
This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. How Fanta created engagement through Timeline. MORE
Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Videos are an excellent way to attract and engage with your target audience, however, creating ones that give you the desired results takes practice. MORE
Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Garnering engagement during the summer months can be as easy as asking a question. MORE
Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Guest post by Lauren Lawson-Zilai. MORE
I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. Start Engaging – when he offered to send me an advance version. MORE
Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. So it’s important that you don’t treat influencer engagement like a buy-out. MORE
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does our target market do the following? . MORE
When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. But how do you improve your engagement? MORE
Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Currently, LinkedIn only offers likes, comments and shares as engagement options on a given post. MORE
In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Want people to engage with you? MORE
by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. What will happen to engagement when the newness wears off? So, what can a local kickboxing club teach us about membership marketing? MORE
How do you capture the holiday spirit in your marketing campaigns? What type of content are people more likely to engage with at this time of year? We've got the answers MORE
Pick a post frequency and publishing time that works: Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. below average engagement rate. How-To MarketingWith an average of 1.47 MORE
Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? It’s a simple question with a complicated answer: how is Instagram engagement rate calculated? MORE
As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Always Engage. Ultimately, putting the time in to understand your brand and the community will help grow your reactive social engagement. MORE
Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies MORE
As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the noise and capture our audience’s attention to get them to engage with our content. MORE
Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. The 4 Secrets of Influencer Engagement. MORE
Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. Whether your audience is young and hip to the latest internet trends, or are take a more traditional approach, emoji have a place on a variety of marketing channels. MORE
As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. How audiences engage with brands during COVID-19. MORE
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does our target market do the following? . MORE
Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. MORE
My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. More specifically, however…engagement encompasses two strategies. Pro-active engagement is a little more of an art. MORE
It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue. MORE
Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. No…I haven’t gone off the radar. MORE
Influencers Marketing millennial centennialUnderstanding how much influence influencers really have, how to interact with them, and why the youth desire to become one. MORE
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. MORE
LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. MORE
The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage. MORE
By having a collection of these, they can be used as a dataset for content creators and social media managers to keep fans ready and engaged. The same is true for marketers. Getting details such as camera angle right can mean a 41% increase in engagement. MORE
Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention. MORE
For many B2B companies, increasing employee engagement can feel like an ongoing battle. If your people aren’t engaged, they’re less happy, less productive, and less likely to stay at your company. While HR managers are often the first to jump in and help, in recent years we’ve seen marketers tackling this issue head-on with a […]. Employee Advocacy B2B Marketing Social Engagement Social Media Thought Leadership MORE
Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Ready to increase your Instagram engagement? MORE
The latest report from Sprout Social looks at the differences between how marketers and consumers view and utilize social platforms MORE
The post #319: Facebook Group Engagement: Strategies You Need To Know appeared first on Amy Porterfield | Online Marketing Expert. Facebook groups, you gotta love them. And as an entrepreneur, you gotta have one! MORE
ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works. MORE
What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. MORE
Here are 9 tips to make your blog posts more engaging for your audience. Der Beitrag How to Make Your Blog Posts More Engaging erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting. MORE
billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. MORE
Waxing UnLyrical
JULY 18, 2019
Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Guest post by Lauren Lawson-Zilai.
SocialFish
SEPTEMBER 15, 2016
ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works.
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Ignite Social Media
AUGUST 23, 2019
As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Always Engage. Ultimately, putting the time in to understand your brand and the community will help grow your reactive social engagement.
Social Media Today
MAY 6, 2020
The latest report from Sprout Social looks at the differences between how marketers and consumers view and utilize social platforms
Later
DECEMBER 9, 2018
Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? It’s a simple question with a complicated answer: how is Instagram engagement rate calculated?
Digimind
NOVEMBER 26, 2019
Influencers Marketing millennial centennialUnderstanding how much influence influencers really have, how to interact with them, and why the youth desire to become one.
Sprout Social
MAY 21, 2020
Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. Whether your audience is young and hip to the latest internet trends, or are take a more traditional approach, emoji have a place on a variety of marketing channels.
yMarketingMatters
OCTOBER 25, 2013
billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more.
Ignite Social Media
DECEMBER 13, 2018
Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Currently, LinkedIn only offers likes, comments and shares as engagement options on a given post.
Waxing UnLyrical
APRIL 20, 2016
Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. The 4 Secrets of Influencer Engagement.
Blog2Social
JUNE 4, 2020
Here are 9 tips to make your blog posts more engaging for your audience. Der Beitrag How to Make Your Blog Posts More Engaging erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.
Sprout Social
APRIL 27, 2020
As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. How audiences engage with brands during COVID-19.
Mindjumpers
APRIL 27, 2012
Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention.
SocialFish
DECEMBER 19, 2016
by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. What will happen to engagement when the newness wears off? So, what can a local kickboxing club teach us about membership marketing?
Ignite Social Media
SEPTEMBER 21, 2016
From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. The only question is: how do you use it to engage with audiences?
Mindjumpers
APRIL 19, 2012
This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. How Fanta created engagement through Timeline.
agora pulse
DECEMBER 29, 2016
In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Social media marketing is a commitment! Posting here and there won’t help improve your Instagram engagement rates.
Waxing UnLyrical
NOVEMBER 21, 2016
The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.
Mindjumpers
OCTOBER 19, 2010
Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media.
Waxing UnLyrical
APRIL 6, 2016
Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. So it’s important that you don’t treat influencer engagement like a buy-out.
Webbiquity SMM
MAY 1, 2018
Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important.
Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization.
Ignite Social Media
MAY 4, 2018
As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the noise and capture our audience’s attention to get them to engage with our content.
Ignite Social Media
JANUARY 26, 2017
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences.
Amy Porterfield
JUNE 15, 2020
The post #319: Facebook Group Engagement: Strategies You Need To Know appeared first on Amy Porterfield | Online Marketing Expert. Facebook groups, you gotta love them. And as an entrepreneur, you gotta have one!
Dave Fleet
SEPTEMBER 24, 2010
I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. Start Engaging – when he offered to send me an advance version.
Ignite Social Media
JULY 15, 2019
Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Garnering engagement during the summer months can be as easy as asking a question.
Social Media Today
JANUARY 13, 2019
Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies
Cortex
JUNE 15, 2020
By having a collection of these, they can be used as a dataset for content creators and social media managers to keep fans ready and engaged. The same is true for marketers. Getting details such as camera angle right can mean a 41% increase in engagement.
SocMed Sean
SEPTEMBER 26, 2012
Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. No…I haven’t gone off the radar.
Oktopost
JULY 3, 2018
For many B2B companies, increasing employee engagement can feel like an ongoing battle. If your people aren’t engaged, they’re less happy, less productive, and less likely to stay at your company. While HR managers are often the first to jump in and help, in recent years we’ve seen marketers tackling this issue head-on with a […]. Employee Advocacy B2B Marketing Social Engagement Social Media Thought Leadership
Later
DECEMBER 11, 2019
Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Ready to increase your Instagram engagement?
Social Media Today
DECEMBER 21, 2018
How do you capture the holiday spirit in your marketing campaigns? What type of content are people more likely to engage with at this time of year? We've got the answers
Socialmedia.biz
MARCH 30, 2019
Pick a post frequency and publishing time that works: Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. below average engagement rate. How-To MarketingWith an average of 1.47
Socialmedia.biz
JANUARY 14, 2020
Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Videos are an excellent way to attract and engage with your target audience, however, creating ones that give you the desired results takes practice.
Ignite Social Media
MAY 22, 2019
LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off.
Pam Moore
NOVEMBER 21, 2018
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does our target market do the following? .
Pam Moore
NOVEMBER 21, 2018
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. Does our target market do the following? .
Harp Interactive
JANUARY 27, 2010
My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. More specifically, however…engagement encompasses two strategies. Pro-active engagement is a little more of an art.
SocialFish
JUNE 1, 2015
It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.
Firebelly
MAY 22, 2017
In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Want people to engage with you?
agora pulse
JUNE 9, 2020
Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing.
agora pulse
OCTOBER 16, 2018
When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. But how do you improve your engagement?
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