Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

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Engagement Instagram How To Hashtag 120

Social Media Strategies Summit

MARCH 20, 2025

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Further reading: Learn more in our roundup of the top video marketing trends. Fact is, AI works.

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Trends Social Media Case Study Marketing 165

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

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Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

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Metrics Engagement List Survey 117

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.

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Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

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Trends Data Tips Marketing 144

Convince & Convert

OCTOBER 9, 2024

AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools. Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content.

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Marketing Education Team Organization 168

Ignite Social Media

MARCH 26, 2025

Maximizing engagement with short-form videos isnt just about hitting post and hoping for the best. At the core of an engaging short-form video are four key pillars: Natural Engagement, Strong Visuals, Accessibility & Inclusivity, and Platform-Specific Optimization. Keep the focus on one clear message.

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Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. Reach more, engage more: accessible social media pays off Making your social media accessible isnt just a feel-good move. When that happens, its a loss for content creators because it limits their reach.

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B2B Social Media Engagement Hashtag 130

Sprout Social

MAY 22, 2025

Lets talk about why your team is still your most powerful resource, and how people will remain at the heart of your AI-powered customer engagement strategy. Understanding AI customer engagement AI customer engagement is the use of artificial intelligence to better support, respond to and understand customers across digital touchpoints.

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Engagement Embedding Loyalty Team 103

Buffer Social

APRIL 7, 2025

Think you know which social platform has the most engagement? Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. Meanwhile, Instagram’s engagement is lower than ever, but that doesn’t mean it’s losing relevance. Low engagement. High engagement.

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Platform LinkedIn Engagement Patterns 128

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

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Influencer Campaign CPM Sentiment 126

Sherrilynne Starkie

MARCH 3, 2025

TL;DR: Wrapping up a long-term consulting engagement brings mixed emotions—relief from a demanding workload, a sense of wistfulness for the client friendships and pride in the impact made. Wrapping up a long-term consulting engagement is always a mix of emotions. They valued my expertise and trusted my guidance.

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Marketing Consultant Education Energy 195

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. 88% of U.S. 88% of U.S.

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Marketing Apple Loyalty Authentication 146

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

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Social Media Strategy Marketing Influencer 130

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. Want to engage your audience and translate your presence into business impact? Why do content marketing on LinkedIn? The list goes on.

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Examples LinkedIn Strategy Content 127

Sherrilynne Starkie

JULY 7, 2025

But engagement? On LinkedIn, when I see a post start to take off organically with good engagement and solid traction, I throw a bit of budget behind it. You’ll spend more time creating content, tweaking timing, and chasing engagement than you’d save by skipping the ad budget. We’re getting the impressions we need, no problem.

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Organization Authentication Education Energy 221

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Theyve created a recipe series focused on turning crisp sandwichesa popular UK pastimeinto gourmet sandwich recipes.

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Trends Engagement Content Influencer 102

Sprout Social

JUNE 18, 2025

As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic.

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Social Media Survey Marketing Influencer 121

Social Media Today

JULY 7, 2025

As you can see in these examples, Meta’s updated marketing messages enable more integrated DM promotions, with connection through to a specific deal or catalog listing. That could help brands maintain audience engagement, though there are also limits on how many messages a business can send, in order to avoid spam.

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Press Release Marketing Wikimedia Policies 123

Social Media Strategies Summit

APRIL 9, 2025

That’s one thing that makes social different from other marketing tools; these changes happen, but there’s always ways for us to roll with the punches. Key Social Media Marketing Challenges Not only are there a lot of opportunities out there, but there are also a ton of challenges some operational, some ecosystem-related.

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Webbiquity SMM

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. It is a great way to re-package your content marketing assets for more exposure.

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Content Marketing Insurance Organization 175

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

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Content Marketing How To Patterns 127

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

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Marketing HootSuite Affiliate marketing Price 118

Ignite Social Media

JUNE 18, 2025

Captions are more than supporting text, they’re a driving force behind engagement, discovery, and brand growth. Captions fuel both engagement and searchability. The most effective captions stem from understanding what your audience loves, questions they ask, and the kind of content they typically engage with.

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Engagement Social Media How To Hashtag 78

Social Media Today

JUNE 25, 2025

Which could also relate to other markets, and broader usage of the app. Editors picks SARINYAPINNGAM via Getty Images Deep Dive 3 Steps for Establishing a Core Marketing Message The key to maximizing a social media marketing strategy is to ground the approach in purpose. Sign up A valid email address is required.

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Press Release Trends Wikimedia Policies 145

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

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Influencer Examples Marketing Affiliate marketing 107

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

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Social Media Marketing Campaign Influencer 116

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

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ROI YouTube Marketing How To 106

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

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Authentication Influencer Marketing How To 104

Social Media Strategies Summit

APRIL 16, 2025

To help you out, we invited Zack Seipert to share his top tips for succeeding in a pay-to-play landscape, including: Creative, low-cost tactics to boost engagement and visibility ( with zero ad spend ) Real-life examples of government agencies that are getting it right Actionable tips to increase your audience reach Lets get into it.

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Collaboration Trends Social Media Organization 240

Webbiquity SMM

NOVEMBER 23, 2024

One key measure of engagement is Instagram Likes. Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing.

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Instagram B2B Buy Analytics 198

Sprout Social

JULY 30, 2024

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

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Influencer Brands Strategy Marketing 122

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Templates Template Social Media Strategy 112

Sherrilynne Starkie

JUNE 23, 2025

Interactive formats like polls or Q&As invite engagement (and give you helpful feedback in the process). But social media experts focus on meaningful metrics: engagement rate, saves, shares, click-throughs, conversions. I once worked with a client who was pleased with their engagement numbers—until we looked closer.

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Social Media Meme Hashtag Metrics 221

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Social Media Strategy Marketing How To 117

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Influencers don’t just drive platform choices, they also influence brand engagement. The importance of influencers can’t be overstated.

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Examples Influencer Campaign Marketing 105