INDUSTRY INSIGHTS YOUR PEERS ARE READING
Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. MORE
In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Social media marketing is a commitment! Posting here and there won’t help improve your Instagram engagement rates. MORE
To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. It is indisputable that successful real-time marketing does conjure up an immediate and immense reaction. Real-time marketing vs. real-time engagement. MORE
Buying Facebook advertising shouldn’t be the end of your marketing strategy on the platform. There are many other ways to increase your traffic and online influence without paying for ad space MORE
The post 15 most engaging Back-to-School social media posts appeared first on Unmetric Social Media Analytics Blog. Events & Real Time Marketing back to school back to school social media campaigns back to school social media posts social media Social Media Marketing MORE
Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important. MORE
Your goal is to capture their attention and engage your audience. It’s your job to be there with the answer and solution when and where they are and to be consistent in engaging them. Use this data to organize a consistent content calendar to build up engaging content. MORE
Social media has transformed the way people interact with each other and how businesses market their offerings. How do you spark your social media engagement ? But there is a lot you can do to increase your social media engagement. What is Social Media Engagement? MORE
From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. The only question is: how do you use it to engage with audiences? MORE
This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. How Fanta created engagement through Timeline. MORE
Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Garnering engagement during the summer months can be as easy as asking a question. MORE
Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Guest post by Lauren Lawson-Zilai. MORE
I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. Start Engaging – when he offered to send me an advance version. MORE
Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. So it’s important that you don’t treat influencer engagement like a buy-out. MORE
When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. But how do you improve your engagement? MORE
Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Currently, LinkedIn only offers likes, comments and shares as engagement options on a given post. MORE
by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. What will happen to engagement when the newness wears off? So, what can a local kickboxing club teach us about membership marketing? MORE
Pick a post frequency and publishing time that works: Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. below average engagement rate. How-To MarketingWith an average of 1.47 MORE
How do you capture the holiday spirit in your marketing campaigns? What type of content are people more likely to engage with at this time of year? We've got the answers MORE
Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? It’s a simple question with a complicated answer: how is Instagram engagement rate calculated? MORE
As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Always Engage. Ultimately, putting the time in to understand your brand and the community will help grow your reactive social engagement. MORE
There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging. MORE
Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies MORE
Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers. The post 31 Most Engaging Raksha Bandhan Social Media Posts appeared first on Unmetric Social Media Analytics Blog. MORE
As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the noise and capture our audience’s attention to get them to engage with our content. MORE
Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. The 4 Secrets of Influencer Engagement. MORE
In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes. Here’s a list which covers the best engaging Onam social media posts published by brands in 2018: Standard Electrical India. MORE
Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. No…I haven’t gone off the radar. MORE
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. MORE
LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. MORE
If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. Find out how to build an engaged audience with the help of a social media CRM. Track engaged follower activity. MORE
The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage. MORE
Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention. MORE
For many B2B companies, increasing employee engagement can feel like an ongoing battle. If your people aren’t engaged, they’re less happy, less productive, and less likely to stay at your company. While HR managers are often the first to jump in and help, in recent years we’ve seen marketers tackling this issue head-on with a […]. Employee Advocacy B2B Marketing Social Engagement Social Media Thought Leadership MORE
And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Creating Engagement. MORE
After all, “engaging loyal and conversing customers, who avidly stay on social media, can have great payoffs,” according to the following Branex infographic. Do your clients want to see engaging LinkedIn videos and share them with their networks? Social Media Marketing MORE
ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works. MORE
Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. In 2019, it’s time to reframe how you think about Instagram engagement. MORE
The more likes, comments, and now saves a post gets the better — especially if all that engagement comes quickly after posting. . If likes can’t be seen by anyone except the account holder, the focus is more on overall engagement, including the number of comments and saves a post gets. MORE
billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. MORE
Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Digital Advertising Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. Facebook engagement rate growth. MORE
Waxing UnLyrical
JULY 18, 2019
Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Guest post by Lauren Lawson-Zilai.
Ignite Social Media
AUGUST 23, 2019
As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Always Engage. Ultimately, putting the time in to understand your brand and the community will help grow your reactive social engagement.
SocialFish
SEPTEMBER 15, 2016
ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works.
Later
AUGUST 21, 2019
The more likes, comments, and now saves a post gets the better — especially if all that engagement comes quickly after posting. . If likes can’t be seen by anyone except the account holder, the focus is more on overall engagement, including the number of comments and saves a post gets.
Ignite Social Media
DECEMBER 13, 2018
Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Currently, LinkedIn only offers likes, comments and shares as engagement options on a given post.
Ignite Social Media
JULY 15, 2019
Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Garnering engagement during the summer months can be as easy as asking a question.
Unmetric
AUGUST 16, 2019
In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes. Here’s a list which covers the best engaging Onam social media posts published by brands in 2018: Standard Electrical India.
Later
DECEMBER 9, 2018
Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? It’s a simple question with a complicated answer: how is Instagram engagement rate calculated?
Mindjumpers
APRIL 25, 2014
To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. It is indisputable that successful real-time marketing does conjure up an immediate and immense reaction. Real-time marketing vs. real-time engagement.
Waxing UnLyrical
APRIL 20, 2016
Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. The 4 Secrets of Influencer Engagement.
yMarketingMatters
OCTOBER 25, 2013
billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more.
Later
JANUARY 27, 2019
Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. In 2019, it’s time to reframe how you think about Instagram engagement.
Mindjumpers
JULY 30, 2012
Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Digital Advertising Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. Facebook engagement rate growth.
Ignite Social Media
FEBRUARY 9, 2018
There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging.
Ignite Social Media
MAY 22, 2019
LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off.
Social Media Today
JULY 10, 2019
Buying Facebook advertising shouldn’t be the end of your marketing strategy on the platform. There are many other ways to increase your traffic and online influence without paying for ad space
SocialFish
DECEMBER 19, 2016
by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. What will happen to engagement when the newness wears off? So, what can a local kickboxing club teach us about membership marketing?
Webbiquity SMM
NOVEMBER 16, 2018
Social media has transformed the way people interact with each other and how businesses market their offerings. How do you spark your social media engagement ? But there is a lot you can do to increase your social media engagement. What is Social Media Engagement?
Unmetric
AUGUST 22, 2019
The post 15 most engaging Back-to-School social media posts appeared first on Unmetric Social Media Analytics Blog. Events & Real Time Marketing back to school back to school social media campaigns back to school social media posts social media Social Media Marketing
Mindjumpers
APRIL 27, 2012
Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention.
Ignite Social Media
SEPTEMBER 21, 2016
From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. The only question is: how do you use it to engage with audiences?
agora pulse
DECEMBER 29, 2016
In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Social media marketing is a commitment! Posting here and there won’t help improve your Instagram engagement rates.
Buzz Marketing for Technology
MARCH 2, 2010
And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Creating Engagement.
agora pulse
MARCH 28, 2019
After all, “engaging loyal and conversing customers, who avidly stay on social media, can have great payoffs,” according to the following Branex infographic. Do your clients want to see engaging LinkedIn videos and share them with their networks? Social Media Marketing
Mindjumpers
APRIL 19, 2012
This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. How Fanta created engagement through Timeline.
Social Media Today
JANUARY 13, 2019
Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies
Socialmedia.biz
MARCH 30, 2019
Pick a post frequency and publishing time that works: Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. below average engagement rate. How-To MarketingWith an average of 1.47
Ignite Social Media
MAY 4, 2018
As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the noise and capture our audience’s attention to get them to engage with our content.
Unmetric
JULY 12, 2019
Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers. The post 31 Most Engaging Raksha Bandhan Social Media Posts appeared first on Unmetric Social Media Analytics Blog.
Waxing UnLyrical
NOVEMBER 21, 2016
The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.
Webbiquity SMM
MAY 1, 2018
Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important.
Ignite Social Media
JANUARY 26, 2017
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences.
Mindjumpers
OCTOBER 19, 2010
Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media.
Waxing UnLyrical
APRIL 6, 2016
Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. So it’s important that you don’t treat influencer engagement like a buy-out.
Social Media Today
DECEMBER 21, 2018
How do you capture the holiday spirit in your marketing campaigns? What type of content are people more likely to engage with at this time of year? We've got the answers
Oktopost
JULY 3, 2018
For many B2B companies, increasing employee engagement can feel like an ongoing battle. If your people aren’t engaged, they’re less happy, less productive, and less likely to stay at your company. While HR managers are often the first to jump in and help, in recent years we’ve seen marketers tackling this issue head-on with a […]. Employee Advocacy B2B Marketing Social Engagement Social Media Thought Leadership
agora pulse
JUNE 26, 2019
If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. Find out how to build an engaged audience with the help of a social media CRM. Track engaged follower activity.
Postcron
MARCH 20, 2019
Your goal is to capture their attention and engage your audience. It’s your job to be there with the answer and solution when and where they are and to be consistent in engaging them. Use this data to organize a consistent content calendar to build up engaging content.
agora pulse
OCTOBER 16, 2018
When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. But how do you improve your engagement?
SocMed Sean
SEPTEMBER 26, 2012
Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. No…I haven’t gone off the radar.
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