Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 140

Campaign Engagement Marketing Hashtag 140

Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. Businesses, eager to stay ahead, have embraced AI to better understand and engage with their audiences. This helps in addressing concerns before they spiral out of control.

Social Media 185

Social Media Sentiment Marketing Analysis 185

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 234

Video Trends Marketing Mobile 234

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Hot topics of this episode include: How to leverage social data for better engagement.

Data 174

Data Engagement Hubspot B2B 174

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Ultimately, this leads to increased engagement and higher conversion rates. Also, showcasing your products can drive interest and engagement, as people are naturally drawn to visually appealing content.

Social Media 223

Social Media Tips Brands Marketing 223

Bill Hartzer

AUGUST 8, 2024

According to new research from Traackr, the leading performance-driven influencer marketing platform, the beauty sector is experiencing a significant increase in engagement. Beauty brands are increasingly leveraging sponsored content to amplify their reach, resulting in higher engagement rates than organic mentions.

Trends 88

Trends Report Engagement Content 88

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 238

Social Media Tips Marketing UGC 238

Social Media Today

SEPTEMBER 3, 2024

New holiday insights from X.

Engagement 171

Engagement Marketing 171

Social Media Today

SEPTEMBER 3, 2024

New holiday insights from X.

Engagement 163

Engagement Marketing 163

Ignite Social Media

JUNE 17, 2024

If your question is, “ Do video views count as engagements in social media marketing?” The industry standard is to count video views as engagements. Now, if your question is, “ Should video views count as engagements in social media marketing?” ” the answer is simple and clear.

Engagement 81

Engagement Video Social Media Metrics 81

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 284

Social Media Tips Marketing HootSuite 284

Ignite Social Media

AUGUST 12, 2024

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024.

Survey 172

Survey Social Media RFP Marketing 172

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 137

Trends Data Tips Marketing 137

Hootsuite

SEPTEMBER 25, 2023

Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Without social media benchmarks (a.k.a. Clear data.

Industry 130

Industry Engagement HootSuite Analytics 130

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Can B2B marketing learn a thing or two from B2C brands? Acronyms Defined B2B: Business-to-Business B2C: Business-to-Consumer Can We Use B2C Marketing Methods and Research in B2B? Understanding your customers’ experience should always lead your marketing efforts.

B2B 140

B2B Brands Marketing Reputation 140

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands.

Influencer 189

Influencer Campaign Marketing B2B 189

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Her content had more than 39,000 views and more than two million engagements.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement? What is YouTube engagement?

YouTube 105

YouTube Engagement Metrics Analytics 105

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Engagement 111

Engagement Tips Loyalty Metrics 111

Oktopost

JUNE 10, 2024

It’s a game-changing approach for businesses aiming to expand their reach, enhance engagement, and elevate credibility. Research shows that content shared by employees receives 8x more engagement than content shared by brand channels. If your advocates aren’t engaged, even the best-laid plans can fall flat.

Engagement 90

Engagement Tips Microsoft Notification 90

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Engagement 133

Engagement Training Apple Conference 133

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years.

Engagement 194

Engagement Video Groups Groups 194

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. What is TikTok marketing? High engagement rate.

Engagement 119

Engagement Hashtag Influencer Trends 119

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 187

Engagement UGC How To Metrics 187

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Instagram Stories provide many great engagement tools that are simple, yet effective. Emoji Commenting.

Class 184

Class Engagement Social Media Travel 184

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 99

Influencer Campaign CPM Sentiment 99

Convince & Convert

JULY 2, 2024

89% of higher education marketers believe they have enough budget to meet their marketing goals. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. In contrast, only 18% of higher education marketers are prioritizing resources for YouTube.

UGC 130

UGC Marketing Education YouTube 130

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%. Watch the video below.

Influencer 145

Influencer Retail Marketing Discount 145

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos. 25% or more.

Engagement 206

Engagement Video Facebook How To 206

Oktopost

JUNE 26, 2024

BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Tune in now and discover how you can implement these strategies to become a more effective B2B marketer.

B2B 147

B2B Marketing Retail Apple 147

Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. What type of content do they like to engage with?

Hashtag 94

Hashtag Instagram Engagement Brands 94

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Claire then dives into her winning advocacy strategy.

Engagement 118

Engagement Apple How To Startup 118

Jon Loomer

OCTOBER 6, 2020

Without a landing page, form engagement wouldn’t contribute to website traffic, which allows marketers to create Website Custom Audiences. The Lead Ad Form Engagement Custom Audience. This audience will only include someone who has engaged with your form during the past 90 days. Why was this important?

Engagement 194

Engagement Facebook Advertising Examples 194

Keyhole.co

AUGUST 1, 2024

Do you want to learn how to use Facebook hashtag analytics to boost engagement and conversions? When used correctly, this data can help you figure out which marketing strategies are working, where you can improve, help you build your reputation, and much more. If so, you’re in the right place! billion users? Let’s dive in!

Hashtag 52

Hashtag Analytics Engagement Facebook 52

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

Influencer 91

Influencer Engagement Instagram Survey 91