Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. UGC in Action. This insight lead us to a UGC-heavy content strategy.

UGC 80

How UGC Improves Ecommerce Website Accessibility 

Pixlee

Yet many users still feel sidelined on some websites – whether due to unfriendly brands, inauthentic marketing, and/or inaccessible content. Luckily, user-generated content (UGC) has turned the tables and allowed for real customer voices to be elevated online. UGC shapes accessible SEO.

UGC 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. User-generated content (UGC) can help solve the content lull.

UGC 79

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want? How are you gathering UGC?

UGC 78

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Go ahead and engage with those fans, but only repurpose what works for your brand’s strategy and stays within your visual look and feel. Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it!

UGC 94

How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality .

How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Mapping Out Your UGC.

UGC 52

UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

UGC 53

Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences

Pixlee

Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. Add UGC to your Emails .

UGC 52

3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. Play to their desire for acceptance and approval by engaging customers in social contests. Brand Marketing

UGC 61

What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Being able to utilize that form of UGC across multiple channels is a slam dunk for marketers trying to capture an authentic customer voice.

UGC 53

Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages.

UGC 41

Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. » Social Pros Podcast content creation digital marketing email marketing public relations social media Social Media Marketing Social Pros twitter user generated content wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum.

UGC 106

8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly? Engagement.

How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

When it comes to marketing, a lot of companies throw these terms around to create allure, but for many, it’s mostly smoke and mirrors. Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time.

UGC 40

3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

UGC 40

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Riding the coattails of the previous point, successful influencers within your niche or target market are surely going to already have large, interested audiences just waiting to lap up content. Scouring your channels, and even the vast internet beyond, for good UGC that really showcases your brand can be a cumbersome task. When you’re in a rut, or even when you’re not, take a close look at what those influencers in your niche or market are doing, and how they’re doing it.

Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. We partner with OBX to leverage social media to drive visitation interest and engage fans around their shared love for this destination. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

Ask Buffer: Will Scheduling My Social Media Posts Affect My Engagement?

Buffer Marketing

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. The article also mentions that influencers in the social media marketing industry might be influencing this idea.

6 Ways to Boost Your Content Engagement in 2021

Pixlee

That’s the power of content engagement, or the lack thereof, as you might say. . But don’t despair; there’s an art to crafting engaging content you need to generate conversions. That work will help with product development and marketing efforts.

UGC 83

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

As the ever-growing popularity of the post-Thanksgiving weekend of sales evolves from marketing buzzwords to a national holiday, Black Friday Cyber Monday mark the unofficial beginning of retailer’s best annual quarter, one that typically sparks off with a bang. Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. eCommerce Marketing

UGC 42

Product ratings and UGC both work, but can they work together?

Pixlee

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. As a digitally native brand with no physical retail presence, these adjustments to their UGC strategy create a key profit driver for HYLETE. The post Product ratings and UGC both work, but can they work together? eCommerce Marketing

UGC 45

10 Community management tools to engage with your audience

Sprout Social

Social media marketing involves much more than just posting on social media. To help your marketing team find the best options, we’ve put together a list of 10 different community management tools that are perfect for engaging your customer base and building a community.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video.

UGC 40

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video.

UGC 40

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

UGC 42

Keeping Your Audience Engaged All Summer Long

Ignite Social Media

Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Garnering engagement during the summer months can be as easy as asking a question. when looking for ways to stock up on new and seasonally appropriate UGC. Running a photo contest can ultimately boost engagement and help plan out content for upcoming months.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Generating an affordable marketing stream.

UGC 52

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

This is where science meets the art of marketing. By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! Consumers expect more genuine messages from brands, and they want to see more realistic marketing. Also, she is a regular contributor to publications on content marketing and social media, with 200+ guest articles already published. Social Media Marketing

UGC 40

5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. eCommerce Marketing

UGC 40

How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. At an NYC flagship store, interactive touchscreens were placed all around the store with fresh Instagram content where shoppers can instantly engage with their favorite products. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today! eCommerce Marketing

3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

With a few simple tweaks, you can make your carousel ads produce even more engagements or clicks to your website. 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection.

UGC 92

10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over. It’s UGC, but supercharged! .

UGC 49

How Brands Can Achieve Higher Engagement on TikTok

Pixlee

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? No matter your goals and objectives, one thing’s for sure: your marketing needs to revolve around the user. . Reshare user-generated content (UGC). Social Media Marketing

UGC 52

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness).

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

How to Engage Eco-Friendly Customers on Instagram

Pixlee

Below, find how to approach the second (and final) step so that your eco-friendly customers are engaged now more than ever before. . It can also be that you’ve renounced print marketing and have switched to digital marketing. . Brand Marketing Social Media Marketing

CSR 52

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

As we’ve mentioned before in our discussion of the optimal content strategy for social media marketing , the first step toward success comes from understanding precisely who your audience is and what they’re all about. Brand X’s marketers must also discover that their audience is most active on Twitter and Instagram, appreciates dry, satirical humor, and wants to feel a sense of belonging coupled with a slight air of exclusivity. Okay, so, you’ve compiled a library of UGC.