8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality .

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What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. To celebrate the centennial of the world’s most iconic biscuit, Oreo teamed up with agency 360i to create a social and digital campaign with 100 days of creative and whimsical visualisations of “America’s favourite cookie” from June 25th until October 2nd. Using milestones and popular-culture events to engage. Why was the campaign so engaging?

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

While every business has access to marketing data, the capability to use that information varies widely. Behavioral marketing is an old idea. But never before have marketers had access to as much data and advanced tools for analyzing it. What Is Behavioral Marketing?

Nissan’s SUV Campaign – A Step Ahead in Customer Engagement

Mindjumpers

Tweet Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction. This campaign engages perspective customers in a dialogue by giving them a chance to interact virtually with the vehicle. Social Media Engagement – The Aladdin Case.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Image by Diggity Marketing via Unsplash, CC0.

15 Time Saving Strategies for Your Next Social Media Marketing Campaign

Social Media Strategies Summit

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Keep Your Captions Short and Engaging. Social Media Marketing

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. Get more content like this, plus the very BEST marketing education, totally free.

ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.

TikTok Engagement Rate Calculator & 9 Ways To Improve The Engagement

Keyhole.co

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you.

Oktopost-HubSpot Integration: Enrich your Marketing Campaigns with Social Engagement

Oktopost

Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations! Inside Oktopost Lead Generation Lead Nurturing Lead Scoring Marketing Automation Marketing StrategyIt’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration.

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

Creating Interactive Marketing Campaigns: Engage Customers In New Ways

Devumi

Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better. Understanding interactive marketing Interactive marketing is a marketing strategy that facilitates an immediate two-way communication between brands and customers.

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Digital Marketing Analytics 101: Best Way to Spice Up Campaigns

Sociallyin Insider Blog

Digital marketing analytics is a tool that successful brands use to: Evaluate ad campaign efficacy. Attract and engage more customers. The digital analysis yields countless benefits, which is why so many companies prioritize this step in their marketing strategy.

#377: How To Re-engage Your Email List

Amy Porterfield

The post #377: How To Re-engage Your Email List appeared first on Amy Porterfield | Online Marketing Expert. List Building Online Business newsletter email newsletter engagement newsletter subscription podcast re-engagement campaign re-engagement email subscribers subscribers list

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Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. ” Often, marketers equate influencers with celebrities.

8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. Here’s our round-up of the top 8 holiday campaigns for 2019. #1 Holiday Campaign

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

The Power of Social Engagement

Oktopost

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. How Can I Benefit from Social Engagement Data?

The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Influencer Marketing

9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Why TikTok marketing campaigns are so valuable. Phase 1: Plan your TikTok marketing campaign.

Three Ways To Enhance Your Marketing Campaign

Idaconcpts

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry.

Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. The campaign finale took place at Times Square in New York.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. Facebook users want to play: Why not add a gamifying element to your social marketing campaign? A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : What were your favorite social media campaigns in 2013?

28 Daily Hashtags for Better Engagement [CHEATSHEET]

Hootsuite

When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. We’ll take you through how and when to use each of them to maximize your engagement.

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Keyhole.co

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. What is Influencer Marketing? Why Instagram Influencer Marketing?

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.

How “Content Journalism” Drives Marketing Campaign Success

Social Media Strategies Summit

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. Start by thinking like a journalist in order to truly engage your audience with compelling content. Engagement measurements on social media.

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Content is at the core of digital marketing.

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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Even the little things make Adore Me’s Facebook campaigns a standout.

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). However, we’re still seeing social media marketing campaigns built with this implicit process.

Engagement Is The New Real-Time

Mindjumpers

To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. It is indisputable that successful real-time marketing does conjure up an immediate and immense reaction. However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. Real-time marketing vs. real-time engagement.

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. We’ll come back to this later… Campaign Budget Optimization: What Is It?

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns. Often, the most daunting part of influencer marketing is beginning to build a relationship with an influencer.

How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

Plan an Interactive Content Marketing Campaign That Will Engaged your Audience

Devumi

Keeping your audience engaged with your content can often be a challenge. To avoid creating recurring and monotonous content, diversify your social media content and increase viewer engagement. The post Plan an Interactive Content Marketing Campaign That Will Engaged your Audience appeared first on Devumi. Instagram Marketing Twitter YouTube content marketing hashtag marketing instagram marketing twitter marketing video marketing youtube marketing