Influencer Engagement: Finding a Fit

Waxing UnLyrical

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Guest post by Lauren Lawson-Zilai.

What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Using milestones and popular-culture events to engage. Why was the campaign so engaging? So exactly how successful was the campaign?

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Nissan’s SUV Campaign – A Step Ahead in Customer Engagement

Mindjumpers

Tweet Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction. Social Media Engagement – The Aladdin Case.

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online!

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How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. Get more content like this, plus the very BEST marketing education, totally free.

Creating Interactive Marketing Campaigns: Engage Customers In New Ways

Devumi

Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better.

15 most engaging Back-to-School social media posts

Unmetric

An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. Pro tip: Here’s a step-by-step guide on how to create your own back-to-school campaigns.

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

13 most engaging Onam social media posts

Unmetric

We used Discover, the world’s largest branded content catalog, to see what brands in India have done in the past for their Onam social media campaigns. In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes.

31 Most Engaging Raksha Bandhan Social Media Posts

Unmetric

Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers.

Oktopost-HubSpot Integration: Enrich your Marketing Campaigns with Social Engagement

Oktopost

Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations! Inside Oktopost Lead Generation Lead Nurturing Lead Scoring Marketing Automation Marketing StrategyIt’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

How Lacta Created Engagement With a Simple, Yet an Effective Campaign

Mindjumpers

Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. Tweet.

Plan an Interactive Content Marketing Campaign That Will Engaged your Audience

Devumi

Keeping your audience engaged with your content can often be a challenge. To avoid creating recurring and monotonous content, diversify your social media content and increase viewer engagement.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? :

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back.

31 Most Engaging Friendship Day Social Media Posts

Unmetric

Brand marketers use occasions like Friendship Day to capitalize on their social media campaigns. Most brands kick-start their campaign planning even up to two months in advance. Events & Real Time Marketing campaigns friendship day social media

Top 5 Best Ways to Engage Your Audience in 2019

Postcron

Your goal is to capture their attention and engage your audience. It’s your job to be there with the answer and solution when and where they are and to be consistent in engaging them. Use this data to organize a consistent content calendar to build up engaging content.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. The 4 Secrets of Influencer Engagement.

5 Facebook Advertising Mistakes That Are Destroying Your Campaigns

agora pulse

Here are 5 advertising mistakes that are destroying your campaigns and reducing your Facebook ad effectiveness. If you are running Facebook ads without a proper strategy you won’t see the results you want from your campaigns. Before you run your next campaign, develop a proper strategy.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Engagement Is The New Real-Time

Mindjumpers

To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. It is indisputable that successful real-time marketing does conjure up an immediate and immense reaction. Real-time marketing vs. real-time engagement.

9 Ways to Increase Instagram Engagement in 2019

Later

Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. In 2019, it’s time to reframe how you think about Instagram engagement.

Top 13 Most Engaging Ramadan Social Media Posts

Unmetric

The month of Ramadan is a great opportunity for brands to display some of their best marketing campaigns. To help you with your Ramadan 2019 social media campaigns, we’ve curated 13 of the most engaging pieces of related content that brands have done in the past.

Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.

Succesful Facebook Campaign by Corona Light

Mindjumpers

To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. In order to create engagement and get new likers, the Facebook page is offering its user to get their photo displayed at a digital billboard in Times Square, New York.

How to Run Your First Instagram Ad Campaign

Later

It’s time to launch your first Instagram ad campaign! There are 2 million monthly advertisers on Instagram , and Instagram advertising is a great opportunity for small businesses to create engaging ads to target the right audience and convert into sales. Campaign goals include: .

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. What will happen to engagement when the newness wears off? So, what can a local kickboxing club teach us about membership marketing?

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

Guest post by Vipin Shri, Marketing Manager at CauseVox. ——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. Lack of Engagement with Personal Network.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Social media has transformed the way people interact with each other and how businesses market their offerings. How do you spark your social media engagement ? But there is a lot you can do to increase your social media engagement. What is Social Media Engagement?