Ignite Social Media

SEPTEMBER 16, 2024

Time Spent on Social Networks 2024 Average daily time spent on major social media platforms in the United States: Graph from Satista TikTok: The New King of Engagement With users spending an average of 53.8 minutes per day, TikTok has claimed the top spot in terms of user engagement. minutes of daily user engagement.

Social Media 94

Social Media Engagement Reddit Marketing 94

Oktopost

OCTOBER 19, 2024

LinkedIn Lead Gen Forms are a total game-changer for B2B marketers. Introducing LinkedIn Lead Gen Form Integration Oktopost’s LinkedIn Lead Gen Forms Integration shows that modern marketers can effectively leverage both organic and paid social activities when the customer journey can be measured.

LinkedIn 62

LinkedIn Engagement Hubspot B2B 62

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. It doesn’t matter whether the objective is Awareness, Traffic, Engagement, Leads, or Sales.

Campaign 211

Campaign Eventful Conversation Instagram 211

Bill Hartzer

JULY 10, 2024

HireInfluence, a renowned influencer marketing agency, has announced its strategic prioritization of TikTok, aiming to enhance campaign effectiveness and deliver exclusive features for brands seeking to maximize their reach and engagement on the popular social media platform.

Campaign 88

Campaign Influencer Collaboration Features 88

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. So how do we do that as marketers? What we actually need to do is get them to act.

Campaign 211

Campaign Social Media Case Study Training 211

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 138

Trends Data Tips Marketing 138

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. Businesses, eager to stay ahead, have embraced AI to better understand and engage with their audiences. This helps in addressing concerns before they spiral out of control.

Social Media 185

Social Media Sentiment Marketing Analysis 185

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

Social Media 284

Social Media Tips Marketing HootSuite 284

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 274

Research Report Social Media CPM 274

Keyhole.co

OCTOBER 8, 2024

In this article, we’ll talk about UGC and some of the most important metrics you can use, so you can get a focused conception of ROI for your marketing strategy. UGC refers to all types of marketing material that are not put together by corporate creatives or marketing professionals. Let’s jump in. What is UGC?

UGC 52

UGC Metrics Campaign Sentiment 52

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The newsletter can help keep potential clients engaged and informed about your business and its offerings.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Keyhole.co

OCTOBER 18, 2024

It offers options to filter by demographics, interests, and behaviors, allowing businesses to tailor their ads to reach the most relevant and engaged users. Pro: High user engagement Facebook Ads benefit from the platform’s high user engagement. This will allow you to create more effective ads and refine your campaigns.

Campaign 52

Campaign Facebook Strategy CPC 52

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 144

Examples Campaign Tips UGC 144

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Using milestones and popular-culture events to engage. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.

Campaign 255

Campaign Engagement Tumblr Eventful 255

Sprout Social

DECEMBER 7, 2022

For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 2020 and 2021. What marketers can learn from Spotify Wrapped.

Campaign 105

Campaign Marketing Social Media Trends 105

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. You can also target by hashtag engagement.

Campaign 200

Campaign Advertising Price Facebook 200

Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness. Engagement. Flows are changed.

Campaign 206

Campaign Facebook Advertising Overview 206

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years.

Engagement 196

Engagement Video Groups Groups 196

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? engagement rate calculator you can use to quickly double-check your own performance stats. #1

Industry 132

Industry Engagement HootSuite Analytics 132

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? 3X higher conversion rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 358

Tips Marketing Privacy Influencer 358

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 232

Video Trends Marketing Mobile 232

Keyhole.co

JUNE 6, 2024

Could it be time to integrate QR codes into your next marketing campaign? QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. The question is, are marketers and advertisers reaping the rewards?

Campaign 52

Campaign Marketing Discount Transportation 52

Ignite Social Media

JUNE 17, 2024

If your question is, “ Do video views count as engagements in social media marketing?” The industry standard is to count video views as engagements. Now, if your question is, “ Should video views count as engagements in social media marketing?” ” the answer is simple and clear.

Engagement 81

Engagement Social Media Video Metrics 81

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 145

Influencer Retail Marketing Discount 145

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. She also shares practical tips for running smooth campaigns, avoiding common pitfalls, and keeping things engaging and fun for both influencers and audiences.

B2B 83

B2B Influencer How To Marketing 83

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. Work with different influencers and video styles depending on campaign goals.

Influencer 100

Influencer Campaign Video Instagram 100

Ignite Social Media

AUGUST 12, 2024

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024.

Survey 172

Survey Social Media RFP Marketing 172

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 187

Engagement UGC How To Metrics 187

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? What is an influencer marketing strategy template?

Template 69

Template Templates Influencer Strategy 69

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 76

Sports Social Media Marketing Fashion 76

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

Conversation 147

Conversation Campaign Instagram Metrics 147

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? Can B2B marketing learn a thing or two from B2C brands? Understanding your customers’ experience should always lead your marketing efforts.

B2B 141

B2B Brands Marketing Reputation 141

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140

Metrics B2B ROI Advertising 140