article thumbnail

Authentic Marketing

Your Escape From 9 to 5

Breaking into a market is challenging. Many companies feel that once they have this identified and are able to target their advertising to it, they will see their market share increase. Alternatively, new markets with similar demographics must be explored. Locate New Markets. Some companies like Red Crane Media specialize in creating proactive campaign strategies that reach out to potential complementary off-market allies.

article thumbnail

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Authenticity does not require same level of transparency with every relationship.

article thumbnail

Authenticity on Instagram: How to Grow Your Account with Authentic Content

Later

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. Why Authenticity on Instagram Matters. Writing authentic Instagram captions can be tough.

article thumbnail

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. Another reason engagement is so high on the platform is that there are no worries about content existing forever.

article thumbnail

4 Ways to be Authentic on Social Media (and Increase Engagement)

Blog2Social

Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”.

article thumbnail

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. The combination of these two developments has resulted in what is know as “authentic advocacy.” Having engaged employees is at the heart of social public relations.

article thumbnail

7 Ways to (Authentically!) Get Instagram Followers in 2021

Later

Getting more Instagram followers should be a top priority for any business that uses Instagram for marketing, but it’s not as easy as it once was. Read on to discover 7 ways to authentically get more followers in 2021: Get More Instagram Followers Tip #1: Use Instagram Reels .

article thumbnail

Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Brand yourself visually: Where to start to develop eye catching, engaging visuals for personal branding online to attract your dream customer. Want the blueprint for social marketing success right now? Increase sales by generating more leads using social media and content marketing to nurture relationships.

article thumbnail

Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Engagement is Key to Success on LinkedIn. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways.

article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Image by Diggity Marketing via Unsplash, CC0.

article thumbnail

The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

Want to hear more from famous B2B marketing leaders? Being authentic has become the key to creating meaningful social media content and building a loyal audience. We are trained as marketers and professionals to be true to ourselves because being ourselves is to our strategic advantage.

article thumbnail

What’s the appeal of BeReal? Deciphering social media authenticity

Sprout Social

These posts are engaging for the viewer but seem to be equally cathartic for the poster. Check out the 2022 Sprout Social Index™ , where we break down marketer and consumer opinions on the changing social landscape. Deciphering social media authenticity appeared first on Sprout Social.

article thumbnail

TikTok Engagement Rate Calculator & 9 Ways To Improve The Engagement

Keyhole.co

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you.

article thumbnail

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness. The focus is on authenticity. ” That’s clearly not authentic, and it’s a way to game the news feed.

Feed 125
article thumbnail

Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time?

article thumbnail

Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time?

article thumbnail

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Metrics 60
article thumbnail

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Metrics 60
article thumbnail

How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. Crafting and maintaining a brand voice unique to your business is an essential part of establishing a strong social following and using your social marketing to make a bigger impact on and off platform. Casper jokes with its followers and engage passionately, and its social team is clearly top-notch.

article thumbnail

Tips for Developing Engaging and Discoverable Instagram Reels Content

Ignite Social Media

I know, I know, “duh”, but you would be surprised how many Reels lose out on engagement simply because something in their post does not meet Instagram’s basic standards. Instagram Reels for Influencer Marketing. Instagram MarketingLet’s talk Reels!

article thumbnail

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Content is at the core of digital marketing.

Tips 270
article thumbnail

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

article thumbnail

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. 5 Reasons why marketers fail using social media.

article thumbnail

Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences

Pixlee

With shoppable UGC, you can convert more shoppers while building authentic connections with customers. Another effective way of making user-generated content shoppable is through your email marketing campaign. eCommerce Marketing

UGC 52
article thumbnail

What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. What is audience marketing. What is market segmentation.

article thumbnail

7 Top Digital Marketing Strategies for the Brave and Bold in 2020

Pam Moore

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold .

article thumbnail

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Training 130
article thumbnail

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. “Your brand is what other people say about you when you’re not in the room.”

article thumbnail

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]

Pam Moore

SocialZoomFactor · Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis. Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone!

article thumbnail

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. As with anything in marketing, there are some marketers doing it right and are others who ruin it for the rest of us.

article thumbnail

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however, we see a dark side of influencer marketing start to emerge. Influencer Media Programs — Authentic Content Amplified with Media Precision.

article thumbnail

What Is TikTok Engagement Rate? (+ Tips To Increase It)

Keyhole.co

Video content has become the favorite medium for brands to reach their target market on fast-paced mediums. So, if you want positive business outcomes through this space, you need considerable engagement. What is TikTok engagement rate? What is a good TikTok engagement rate?

article thumbnail

Micro-Influencer Marketing: A Guide to Getting Better Engagement

Pixlee

Marketing dynamics are constantly evolving to fit today’s digital world. Influencer marketing is the new trend that is taking over social media, and yes, it works. Why Choose Micro-Influencer Marketing for your Business? Micro-Influencers Have Higher Engagement.

article thumbnail

Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible?

article thumbnail

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise.

Content 128
article thumbnail

A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement)

Hootsuite

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media.

article thumbnail

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand.

Brands 116
article thumbnail

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Industry 108
article thumbnail

How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. However, many lazy marketers start copying, pasting and regurgitating other people's content. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Curation 130
article thumbnail

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is?

article thumbnail

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

article thumbnail

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. While it may be tempting to sit all day and listen, watch and engage with the self proclaimed social media “gurus” as they are also often the loudest, this may not be the smartest approach.