How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality .

10 Community management tools to engage with your audience

Sprout Social

Social media marketing involves much more than just posting on social media. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success.

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YouTube community management: How to engage your audience effectively

Sprout Social

Are you actively managing your YouTube community? Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement. Doing so means having a game plan for YouTube community management.

Tips and Best Practices for Enhancing Your Social Media Community

Ignite Social Media

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. The Importance of Community Management. 5 Tips for Enhancing Your Social Community. Simply put – ask them to engage.

Audiences or communities? Defining the new social media landscape

Sprout Social

In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town. If people stop playing their parts, the community stagnates. Communities and audiences have distinct dynamics. Keeping up with your community.

Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both? Tweet.

Transforming audiences into communities: Offering real value

Audiense

How can you effectively turn a social media audience into a passionate, engaged community? In this series, we’re talking to real marketers and brands about how they did it. You’ve carefully plotted your content plan. You’ve scheduled posts to go out every day.

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. My name is Shakivla Todd and I am the Marketing Associate for IFundWomen. Their strength is in their community. ??

The Future of Community Management

Ignite Social Media

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. Engagements will still matter!

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Image by Diggity Marketing via Unsplash, CC0.

How to Craft Responses: Reactive Engagement 101

Ignite Social Media

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly. Always Engage. Ultimately, putting the time in to understand your brand and the community will help grow your reactive social engagement.

How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Senator Thom Tillis relied on Telephone Town Halls to engage with their audience. Engagement is a two-way street.

Knowing Your Social Community & Why It Matters

Ignite Social Media

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want ? Social media has a very different rhythm than other marketing channels. I hate to be the bearer of bad news, but they likely don’t care about your brand’s marketing message. As marketers, we know how to tell a story, but oftentimes that falls short in our social content.

10 Reasons We All Need Community in Business and Life

Pam Moore

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight.

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Tapping into the power of other people's communities.

TikTok Engagement Rate Calculator & 9 Ways To Improve The Engagement

Keyhole.co

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). But three or four months down the road, your client is unhappy with the lack of shares and “engagement.”

How I Built a 15,000-Person Community In Under 2 Years

Buffer Marketing

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. The saying goes that it takes a village to raise a child.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Engagement Is The New Real-Time

Mindjumpers

To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. It is indisputable that successful real-time marketing does conjure up an immediate and immense reaction. However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. Real-time marketing vs. real-time engagement.

How 4 Wellness Brands Use Instagram to Build Community for Women

Ignite Social Media

In the marketing industry we often hear the phrase “consumer-first” marketing, which is an approach that businesses use to keep their customers top of mind and at the center of everything they do. But what happens when traditional marketing and social media collide?

How to Build Community Without the Metaverse

Pixlee

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion.

Press release: B2B Marketing launch Propolis online community for marketers

Socialmedia.biz

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. About B2B Marketing.

How Transparency Creates Engaged Communities

Convince & Convert

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. How to effectively build and nurture a community. “Topcoder was always community first. The Sharing Economy.

Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both?

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. However, in this small laundry room, I interviewed several marketing gurus such as Seth Godin and Mark Schaefer.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager? Why: An inside view on what community management actually entails. Community Consultation – Offline & Online. Happy Monday!

Best-in-Class Tactics for Social Media Engagement

Ignite Social Media

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? This technique is simple, fun, and engaging!

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Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

Transforming audiences into communities: Harnessing the power of personal connection

Audiense

Modern day digital marketing is all about quality over quantity. At some point in their lifecycle, every business has been faced with the dilemma of turning their anonymous social media audiences into engaged online communities.

Navigating Social Crises and Community Building with Ease

Oktopost

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We Community, which we are going away from, is so important to our program.

How 4 Wellness Brands Use Instagram to Build Community for Women

Ignite Social Media

In the marketing industry we often hear the phrase “consumer-first” marketing, which is an approach that businesses use to keep their customers top of mind and at the center of everything they do. But what happens when traditional marketing and social media collide?

How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Photos should be an integral part of your posting – status updates including images receive the highest engagement among fans. In order to create spread and engagement of your visual content, leave room for interactive elements.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time.

How to Build a Brand Community for your B2B Business

Oktopost

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. What is a Brand Community? Salesforce Community Cloud.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Why Good Community Management Equals Great Business Development

Convince & Convert

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). Since then, I’ve moved on to the business development side of things, and have realized that the skills I developed while building community and developing content have been paramount to my success in the world of biz dev. While there’s been no shortage of articles describing community managers as.