Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

Social Media 129

Social Media Authentication LinkedIn Social Media Management 129

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And they’re significantly increasing their marketing budgets. This may seem like a superficial way to market your solutions.

Products 147

Products Social Media Brands How To 147

Social Media Strategies Summit

APRIL 29, 2025

Did you know that, in 2024, adults in the US spent an average of 52 minutes per day watching social media video content? All of which means video should be a key element in any higher ed institutions social media strategy. Or that this number is set to reach 57 minutes by 2028?

Education 204

Education Video Content Authentication 204

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 124

Retail Social Media How To UGC 124

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. Digital Channels Democratize Media.

B2B 350

B2B Influencer Social Media BuzzStream 350

Hootsuite

MARCH 19, 2025

1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? We decided to test it.

Engagement 126

Engagement Instagram HootSuite Patterns 126

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Trends 109

Trends Social Media Loyalty Authentication 109

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ? Honestly, was it ever? )

Social Media Management 123

Social Media Management Social Media HootSuite Metrics 123

Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

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Engagement Instagram How To Hashtag 124

Oktopost

FEBRUARY 23, 2025

Introduction Social media has become an integral part of corporate communication, with 98% of employees using it for personal use and 80% using it on the job. In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes. It receives 800% more engagement.

Handbook 62

Handbook Authentication Social Media Privacy 62

Sprout Social

JUNE 3, 2025

Its part of Calms approach to niche marketing. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. What is a niche on social media? With this initial idea, consider questions like: Where are they most active on social media?

Social Media 91

Social Media How To Hashtag Authentication 91

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Don’t worry – we’ve got your back.

Social Media 277

Social Media Tips Brands Marketing 277

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 121

Examples Social Media Strategy Sentiment 121

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.

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Guidelines Influencer Engagement Tips 127

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 126

Social Media Brands Reddit B2B 126

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

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Influencer Campaign CPM Sentiment 130

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

Engagement 118

Engagement Facebook HootSuite UGC 118

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. 88% of U.S. 88% of U.S.

Marketing 142

Marketing Apple Loyalty Authentication 142

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 287

Advertising Social Media Strategy Authentication 287

Sprout Social

MARCH 12, 2025

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Nothing is guaranteed its a lesson we relearn everyday in the social media industry. Which makes social marketers (understandably) uneasy.

Social Media 122

Social Media Survey Proposal Communities 122

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly.

Trends 106

Trends Engagement Content Influencer 106

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

Social Media 107

Social Media How To Sentiment Analysis 107

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. What is social media engagement? Social media engagement constitutes both: 1.

Social Media 76

Social Media Engagement UGC Metrics 76

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Social Media 99

Social Media Brands Survey Trends 99

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 265

Social Media Tips Marketing UGC 265

Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

ROI 86

ROI Statistics Social Media UGC 86

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.

B2B 118

B2B Marketing Analytics Team 118

Ignite Social Media

JUNE 4, 2025

Summer social media marketing isn’t just about posting beach photos and adding sun emojis, it’s about understanding the seasonal shift in consumer behavior that happens when the temperature rises. It’s a shift in audience behavior.

Social Media 78

Social Media Tourism Travel How To 78

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media is also an excellent customer service platform.

Social Media 87

Social Media Strategy Tips Banking 87

Ignite Social Media

MARCH 13, 2025

While daily posting and engagement are crucial, the behind-the-scenes housekeeping often gets overlooked. This comprehensive guide will walk you through essential social media maintenance tasks that will strengthen your security, streamline your operations, and polish your brand presence across all platforms.

Social Media 103

Social Media FeedBurner Review ROI 103

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Marketing 119

Marketing HootSuite Affiliate marketing Price 119

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 93

Influencer Examples Campaign Marketing 93

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. This suggests a growing intentionality among users about how they spend their time online.

Statistics 84

Statistics Social Media Reddit Authentication 84

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 339

comScore Marketing Case Study Review 339

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 92

Retail Social Media How To UGC 92

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

Statistics 95

Statistics Influencer Marketing Authentication 95

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content 132

Content Marketing How To Patterns 132