Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. MORE
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. MORE
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. MORE
Sharing on social media in support of your company or brand can halt even the… Read More. MORE
If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Due to this rise in FTC involvement, some of the social networks have adjusted their platforms. MORE
Socailbakers ranks MegaFon as one of the most social media-friendly Russian brands with accounts in Facebook as well as Twitter , Live Journal , YouTube and Russia’s leading national social network VKontakte. This social network was among the fastest-growing Web 2.0 MORE
More and more businesses are turning to influencers because they understand their audience. Here are some tips you can take from how successful influencers build their followings MORE
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. MORE
Do you want to tap into the power of influencer marketing but don't know where to start? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today! MORE
Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on. MORE
Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. MORE
Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Don’t buy influence, build it. Guest Post by Jessica Davis. MORE
The adage holds true in the world of social and digital media where the pace of change is constant. It takes digital knowledge along with solid marketing and communications experience. Bringing in a certified social media consultant can turn things around quickly. MORE
Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. MORE
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. Now B2B marketing? B2B influencers? MORE
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. MORE
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! There is nothing like it on the market today! MORE
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage. MORE
I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. Does that mean influence? MORE
When influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. A traveler and fashion influencer, Leo is based out of NYC. Social Thrills. MORE
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. MORE
Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. MORE
Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry. MORE
With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Social media calendar. MORE
Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.” MORE
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. MORE
This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. MORE
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. MORE
There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. MORE
Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. Search marketing is part of the solution. Influencer marketing. MORE
You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. MORE
I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. When was the last time you clicked on an ad on social?” Mid-level influencers are more likely respond to you. MORE
I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. Does that mean influence? MORE
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social. MORE
Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Influencer Marketing in a Nutshell (episode 96). MORE
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers? MORE
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. MORE
Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. What these lazy marketers don't realize is that they are doing their brand more harm than good. What is Influencer Marketing? MORE
With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. MORE
I am thrilled to announce that Social Profit Factor is finally here! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? . Do you have social media problems? . Unclear what social networks to focus on? MORE
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Social currency = attention + action. MORE
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? Designate a point person for influencer communications. MORE
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. Now B2B marketing? B2B influencers?
Webbiquity SMM
AUGUST 1, 2017
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.
Webbiquity SMM
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools.
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.
Webbiquity SMM
OCTOBER 25, 2016
I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. When was the last time you clicked on an ad on social?” Mid-level influencers are more likely respond to you.
Buffer Social
APRIL 4, 2018
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves.
Pam Moore
JUNE 22, 2017
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Social currency = attention + action.
Waxing UnLyrical
APRIL 6, 2016
Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Don’t buy influence, build it. Guest Post by Jessica Davis.
Pam Moore
MAY 21, 2017
Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. What these lazy marketers don't realize is that they are doing their brand more harm than good. What is Influencer Marketing?
Pam Moore
APRIL 28, 2017
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage.
Pam Moore
MARCH 31, 2017
I am thrilled to announce that Social Profit Factor is finally here! I can guarantee you there is nothing like it on the market today! Why did we create Social Profit Factor? . Do you have social media problems? . Unclear what social networks to focus on?
Pam Moore
APRIL 22, 2017
There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.
Direct Marketing Observations
APRIL 12, 2018
I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. Does that mean influence?
Janet Fouts
JANUARY 28, 2018
With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Social media calendar.
Pam Moore
JUNE 2, 2017
Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! There is nothing like it on the market today!
Pam Moore
JUNE 10, 2017
Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.
Sherrilynne Starkie
MAY 14, 2018
Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do.
Ignite Social Media
JULY 19, 2017
If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Due to this rise in FTC involvement, some of the social networks have adjusted their platforms.
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. It takes digital knowledge along with solid marketing and communications experience. Bringing in a certified social media consultant can turn things around quickly.
Webbiquity SMM
MARCH 15, 2018
With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.
Saying It Social
JANUARY 20, 2015
Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.
Webbiquity SMM
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
Sherrilynne Starkie
MARCH 14, 2018
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing.
Direct Marketing Observations
JANUARY 31, 2018
Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org.
Direct Marketing Observations
APRIL 12, 2018
I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. Does that mean influence?
Rebekah Radice
OCTOBER 9, 2017
Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence.
Pam Moore
AUGUST 7, 2018
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.
Pam Moore
NOVEMBER 14, 2017
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.
Ignite Social Media
JULY 24, 2018
When influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. A traveler and fashion influencer, Leo is based out of NYC. Social Thrills.
Social Media Today
MAY 11, 2018
More and more businesses are turning to influencers because they understand their audience. Here are some tips you can take from how successful influencers build their followings
Sherrilynne Starkie
FEBRUARY 20, 2018
Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. Search marketing is part of the solution. Influencer marketing.
Meltwater
OCTOBER 12, 2016
Sharing on social media in support of your company or brand can halt even the… Read More.
The Realtime Report
OCTOBER 18, 2012
Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.”
agora pulse
JANUARY 10, 2017
You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action.
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?
Ignite Social Media
DECEMBER 12, 2017
Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry.
Sprout Social
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running.
The Realtime Report
DECEMBER 12, 2012
This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do.
Waxing UnLyrical
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? Designate a point person for influencer communications.
Social Media Citizens
MARCH 29, 2011
Socailbakers ranks MegaFon as one of the most social media-friendly Russian brands with accounts in Facebook as well as Twitter , Live Journal , YouTube and Russia’s leading national social network VKontakte. This social network was among the fastest-growing Web 2.0
INDUSTRY INSIGHTS YOUR PEERS ARE READING
113 
Let's personalize your content