Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. B2B influencers?

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Cision’s new social media influencer tool

Sherrilynne Starkie

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . Aligning influencer communications efforts with broader social media initiatives.

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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

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Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. G: How would you define a social mediainfluencer”? G: How do you measure the influence?

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. Times are changing.

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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Social currency = attention + action.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

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Interview with Social Media Influencer: Gianfranco Cuzziol

Social Media Citizens

He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. G: How would you define a social mediainfluencer”?

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How Much Does a Social Media Influencer Cost? [Infographic]

Social Media Today

What is the price of a social media influencer? Learn more about the types of influencers you can collaborate with and use in your social media marketing strategy

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Interview with Social Media Influencer: Dan Schawbel

Social Media Citizens

Dan is the founder of the Personal Branding Blog , the publisher of Personal Branding Magazine , the youngest columnist at BusinessWeek, and has been featured in over 350 media outlets, such as The New York Times and ELLE Magazine. G: How would you define a social mediainfluencer”?

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How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. It is obvious they don't understand the social ecosystem of which they have barged into blasting nothing but noise.

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Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

Market Research” (Research Business Report, 2009), Tom is also a prominent blogger , recognized authority on social media, and the founder of Next Gen Market Research (NGMR), one of the most active networking groups for market researchers on the Web. Tom H.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage. It is not the same as earned media.

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Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Due to this rise in FTC involvement, some of the social networks have adjusted their platforms.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? .

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#measurePR: Influence and Social Media

Waxing UnLyrical

And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up , we thought we’d talk about that. How do you approach measuring influence in social media?

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2019 Social Media Resolutions

Ignite Social Media

Going over this distinct group of improvements that people seem to choose at the beginning of the year got me thinking – what if social media channels attempted to improve in the same way we do? Is your New Year’s resolution social media-related?

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. So where’s the influence?

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Influencer relations: how to build trust

Sherrilynne Starkie

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do.

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Definition of influencer marketing.

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Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?

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How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action.

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time.

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Interview with Social Media Influencer: Trey Pennington

Social Media Citizens

He uses social media to connect with audiences around the globe. Trey helped start ten Social Media Clubs in the US, UK, and Australia and routinely speaks to groups about using social media to make connections and have conversations that lead to commerce. G: I know that you will be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. The grown ups saw social media as kids’ stuff.

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

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5 DIY Influencers to Follow on Social Media

Ignite Social Media

This one was a difficult list to put together as there are so many great DIY influencers, but peruse below and hopefully you’ll find some inspiration for your next project. If you’re looking for ideas on how to activate an influencer for your brand, feel free to reach out to us.

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Interview with Social Media Influencer: Robin Fray Carey

Social Media Citizens

Robin Fray Carey is CEO and Co-Founder of Social Media Today , one of the most popular social media news websites online. Prior to Social Media Today, Robin founded and managed Custom Publishing Group. G: How would you define a social mediainfluencer”?

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Interview with a social media influencer: Joost de Valk

Social Media Citizens

I had a great chance to interview Joost de Valk the all rounded online marketer who is going to be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. G: Will the growth of new media platforms (mobile, tablets) effect SEO strategies?

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

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Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.”

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5 Ways to Use Social Media to Build Influence

Rebekah Radice

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable.

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5 Technology Influencers To Follow On Social Media

Ignite Social Media

It can be a struggle to know what’s the best of the best, which is why tech influencers are great sources to use when researching what to buy next. Below are a few great tech influencers to turn to when you’re looking for latest and greatest in technology.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Utilizing reputable and relevant influencers is a terrific way to influence your audience to dive even deeper into your brand.

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Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

You can follow Dave on LinkedIn or Twitter : G: How would you define a social mediainfluencer”? D: The adoption of Facebook, Linked In and Twitter means that today everyone is an influencer! The question is, how much more influential are the “super influencers”?

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Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. When was the last time you clicked on an ad on social?” Mid-level influencers are more likely respond to you.

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7 Influencers to Follow for Holiday Inspiration

Ignite Social Media

We search for inspiration every year and what a better place to go for ideas than holiday influencers who live and breathe this type of stuff? No need to fret over holiday planning ideas when you can borrow inspiration from influencers!

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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Don’t buy influence, build it. In what ways do you approach influencer outreach?

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?

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Social Media Influencers vs Brand Advocates: 5 Must-Reads

Firebelly

How should you approach influencers and advocates on social media? INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED. Why Online Influencer Outreach is Overrated and How to Fix It. Influencers and Brand Advocates.

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