The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do.

Trending Sources

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

Who Are The Influencers and How DO We Find Them?

Unspoken

In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?”

Paradox of Online Influence

Unspoken

I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day.

Paradox of Online Influence

Unspoken

I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools. Google+ Influence.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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5 Top Social Media Professionals on Google+

Janet Fouts

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. The traffic we get from Google+ also sticks longer than other social media referrals. There’s been a lot of noise about Google+.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Engaging with the Wrong Influencers.

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

You can follow Dave on LinkedIn or Twitter : G: How would you define a social mediainfluencer”? D: The adoption of Facebook, Linked In and Twitter means that today everyone is an influencer! The question is, how much more influential are the “super influencers”?

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. Sentiment is indeed hard to measure.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut.

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U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. It is with that point that this set of social media takeaways from the 2012 election begins.

How to Gather Fan Feedback on Social Media

Convince & Convert

Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels.

Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.

The Importance of Off Channel Social Listening

Ignite Social Media

It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. Brands should do a little something we call ‘ Off Channel Social Listening ’, which essentially means listening to anything that isn’t on a brand’s social channel.

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?

Social Media Marketing World Key Take-Aways #SMMW17

Katie Lance

I just returned from the ‘Super Bowl’ of all social media conferences; Social Media Marketing World #SMMW17. And, ironically I know my take-aways only scratch the surface of what was covered at Social Media Marketing World.

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Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Tweet.

Not Your Mother’s Social Media Session at #Tech15

SocialFish

I’ve partnered with my friend Melinda Wittstock, CEO of Verifeed , to share some of her insights from working with brands and apply those lessons to association social media. Not Your Mother’s Social Media Session: Using Social Media Intelligence to Leverage Influencers.

8 Influencer Strategies for Retail Brands to Boost Sales

Simply Measured

If your business has yet to make social a central part of your retail strategy, your business is not performing at full capacity. A social strategy alone, however, is no longer enough to keep you competitive in the online retail space. Mobile commerce (mcommerce) is turning to social influencers to drive sales and engagement online. Here’s how: Awareness – Influencers extend your reach to their loyal audience base. The state of retail has evolved.

Social Media Success is About The Customers, Stupid

Adam Cohen

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Can Social Media be Taught? (56).

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice.

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.

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Four Metrics for Measuring Social ROI

Mindjumpers

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Marketers can monitor the performance (reach, engagement rates, sentiment etc.)

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How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary.

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

The wealth of information available to social media marketing practitioners is staggering. It’s important to focus on the KPIs that matter to your company in the correct context to optimize your social spending. Common Social Media Mistakes.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

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How To Gain Value From Social Media Feedback

Mindjumpers

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. One of the greatest potentials of having a social media presence is the fact that you can gain insights from your users and use the data to create real business value.

The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

In an election this close, at this late a stage, where women represent the majority of the undecided, the significance of this spasm on social media is hard to overestimate. Seasoned marketers know that there are three levels of influence in impressions. Featured Social Media

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. That’s why I’ve decided to bust some common social media myths that need to be put to rest. Social Used to Be Free. The decline of organic reach has prompted social marketing expert after social marketing expert to state that, “social isn’t free.”

Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. I’m an old-timer.

Social Media Scheduling: How to Always Be One Step Ahead

Sprout Social

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. When you make social media scheduling a priority, you plan for the future and stay one step ahead in an industry that changes so quickly.

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Social Media Optimization Tools

www.toprankblog.com

Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. HowSociable is a useful tool to quickly gauge the social presence of a particular keyword or brand name.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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