The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. Sentiment is indeed hard to measure.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do.

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

You can follow Dave on LinkedIn or Twitter : G: How would you define a social mediainfluencer”? D: The adoption of Facebook, Linked In and Twitter means that today everyone is an influencer! The question is, how much more influential are the “super influencers”?

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives.

Are You Measuring Your Social Media Efforts?

Idaconcpts

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to.

Paradox of Online Influence

Unspoken

I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. Here’s a better way: Use social media monitoring tools.

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Paradox of Online Influence

Unspoken

I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day.

Interview with Social Media Citizen: Richard Sedley

Social Media Citizens

Richard is also the Course Director for Social Media at the Chartered Institute of Marketing. G: How and why did you get into social m edia? G: What is it like to be a real Social Media Citizen? I used to think about social media a lot, now I don’t.

Who Are The Influencers and How DO We Find Them?

Unspoken

In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?”

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools. Google+ Influence.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

Social Media Marketing World Key Take-Aways #SMMW17

Katie Lance

I just returned from the ‘Super Bowl’ of all social media conferences; Social Media Marketing World #SMMW17. And, ironically I know my take-aways only scratch the surface of what was covered at Social Media Marketing World.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Influence: a.k.a. Anything that measures social interaction.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. Here are a few ways content tagging will improve the quality and the effectiveness of your social media monitoring. Refine Sentiment Analysis With Rule Based Tagging.

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable?

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Social Media World Forum

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media World Forum March 4th, 2010 by Giedrius Ivanauskas Leave a reply » Share Are you ready?

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Social Media Citizens Map

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media Citizens Map October 6th, 2010 by Giedrius Ivanauskas Leave a reply » Share I bet that you have already seen a few versions of these social media maps.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

Measuring Social Media ROI

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. What About Sentiment Analysis?

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Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa.

Is Social Media Damaging Our Social Skills? | Social Media Citizens

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Is Social Media Damaging Our Social Skills? Is it a social disaster or social development, I don’t know?

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Interview with Social Media Citizen: Jo Porritt | Social Media.

Social Media Citizens

She is the Managing Director of BrandGuardian , a social media agency based in UK which prides itself on education, engagement and forward thinking strategy that can be applied to any business sector; from start-ups to global brands. J: Apart from Social Media Citizens , you mean?

Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.

Interview with Social Media Citizen: Paul Dunay | Social Media.

Social Media Citizens

G: How and why did you get into social media business? G: What is it like to be a real Social Media Citizen? I am social support for Avaya so I monitor the term Avaya for people who sound like they need help and respond as quickly as I can to get them up and running again.

Interview with Social Media Citizen: Mary McKnight | Social Media.

Social Media Citizens

She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. G: How and why did you get into social media business? M: I don’t really consider myself “in the social media” business.

Not Your Mother’s Social Media Session at #Tech15

SocialFish

I’ve partnered with my friend Melinda Wittstock, CEO of Verifeed , to share some of her insights from working with brands and apply those lessons to association social media. Not Your Mother’s Social Media Session: Using Social Media Intelligence to Leverage Influencers.

We Are Not (That) Social Media

Twist Image

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. Would you agree that if you were to split up your marketing efforts by traditional media and social media that your social media activity acts like a conversation? influencer.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

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Interview with Social Media Citizen: Chris Hall

Social Media Citizens

You can follow Chris on Twitter – ( @Chris_Hall1 ) G: How and why did you get into social media business? I quickly saw the power and potential of social media as a communications tool and from that started to integrate it into my working day.

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. Influence – of the person it comes from.

Interview with Social Media Citizen: Nick Baggott | Social Media.

Social Media Citizens

G: How and why did you get into social media business? By the time I left Chemistry and set up my own training and consulting business (Navigate Consulting) in 2007, social media was being used but not really understood by marketers.

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. It is with that point that this set of social media takeaways from the 2012 election begins.

Our Favorite Agorapulse Social Media Hacks

agora pulse

Search for influencers. Track sentiment. Add a few saved replies that have a similar sentiment: “Thanks so much!” In today’s busy, modern world, we’re constantly on the hunt for “hacks” to make our lives both better and easier.

Interview with Social Media Citizen: Chris Tompkins

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Interview with Social Media Citizen: Chris Tompkins September 23rd, 2010 by Giedrius Ivanauskas Leave a reply » Share Christ Tompkins is the founder of Go!

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Engaging with the Wrong Influencers.

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Any social media updates that we missed?

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