Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content.

Content 109

Content Strategy Social Media Marketing 109

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here. Episode Summary.

Engagement 118

Engagement Data Hubspot Social Media 118

Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. What Is Behavioral Marketing?

Social Media 249

Social Media Campaign Marketing How To 249

Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Check Who’s Engaging.

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Influencer Brands Hashtag How To 224

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

Social Media 62

Social Media Engagement How To B2B 62

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Social Media 131

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos.

Facebook 141

Facebook Video Engagement How To 141

agora pulse

AUGUST 27, 2020

Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. However, not all of them manage to achieve increased audience engagement.

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Social Media Engagement How To Content 182

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Social Media 157

Social Media Engagement How To Hubspot 157

Sprout Social

NOVEMBER 30, 2022

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. What is creator marketing?

Brands 126

Brands Social Media Marketing How To 126

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? They often have a highly engaged fan base.

Marketing 279

Marketing Social Media comScore Review 279

Social Media Today

JULY 13, 2020

Integrating question research into your social media marketing process can be one of the most effective ways to boost engagement and performance.

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Social Media Questions Research Engagement 218

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. The benchmark is essentially the norm for social media marketing success. How to find social media benchmarks.

Social Media 123

Social Media HootSuite Instagram Marketing 123

Sprout Social

NOVEMBER 17, 2022

When using Instagram for your business it’s important to understand how to optimize your efforts by taking advantage of Instagram’s special features. One of the newest of these features is Instagram Collabs, enabling you to co-author content with a collaborator to multiply engagement and reach. Improve engagement.

Instagram 91

Instagram Engagement How To Feed 91

Sprout Social

MAY 20, 2021

If you’re struggling with employee engagement, you’re not alone. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. In this guide, we’ll break down everything managers need to know about employee engagement. Micromanagers.

Engagement 124

Engagement How To Survey Collaboration 124

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Learn how to work confidently with data. Catch all episodes here.

Engagement 133

Engagement Social Media Social Media Management YouTube 133

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I don’t want to target all people who are engaging with my posts.

Engagement 158

Engagement Video Facebook Instagram 158

The Realtime Report

FEBRUARY 24, 2020

How to Succeed in Marketing. The right marketing strategies are vital for any business to succeed. Whether you manage a business or have a role within the marketing sector, you must be able to utilize the best resources available to implement your marketing tactics. How can you make your campaign different?

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Marketing How To Social Media SEO 135

Amy Porterfield

MAY 20, 2021

The post #377: How To Re-engage Your Email List appeared first on Amy Porterfield | Online Marketing Expert.

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List Engagement How To Marketing 117

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Engagement 109

Engagement Social Media How To B2B 109

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Marketing 118

Marketing Discount How To B2B 118

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. The list of marketers’ responsibilities never stops growing. Let’s dive in.

Social Media 110

Social Media Tools Marketing Instagram 110

Sprout Social

SEPTEMBER 22, 2022

Your social media engagement strategy is a different story. A proactive marketing strategy can improve your customer relationships, brand reputation and your standing amongst key competitors. Our team uses a few Sprout features to proactively engage with people across social. What is proactive marketing on social media?

Brands 100

Brands Strategy Social Media Marketing 100

Sprout Social

DECEMBER 6, 2021

Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement. More community engagement = more views and subscribers. Piggybacking on the point above, greater engagement spells good news for the YouTube algorithm.

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YouTube Communities Engagement How To 124

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. While companies have started focusing on this in recent years, just 36% of US employees are currently engaged.

Social Media 62

Social Media Engagement How To Content 62

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

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Metrics B2B ROI Advertising 140

Sprout Social

JUNE 10, 2021

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. Marketers who work with email are constantly trying to make sure theirs is the one you open.

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Newsletter Marketing How To Template 131

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Marketing Strategy How To 99

Sprout Social

JUNE 29, 2022

This makes it great for engaging your followers. In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement. How to go live on TikTok step-by-step. Here’s a step-by-step guide on how to go live on TikTok. What is TikTok LIVE?

Engagement 88

Engagement How To Video Authentication 88

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Use Existing Influencer Content in Emails.

Influencer 96

Influencer Marketing UGC How To 96

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Table of Contents .

Influencer 133

Influencer Marketing Instagram How To 133

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

Social Media 137

Social Media Engagement HootSuite Strategy 137

Sprout Social

MARCH 31, 2021

Twitter sees an average of 500 million Tweets every day , meaning there’s no shortage of highly active and engaged users on the platform. Scheduling Tweets ensures your content is posted when your followers are more likely active and can significantly improve your Twitter engagement and reach. How to schedule Tweets on Twitter.

Engagement 131

Engagement Social Media How To Twitter 131

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Social Media 145

Social Media Influencer Marketing Instagram 145

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. What is TikTok marketing?

Engagement 119

Engagement Hashtag Social Media Influencer 119

Hootsuite

NOVEMBER 3, 2022

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. How to market to Gen Z: 7 best practices.

Marketing 108

Marketing Social Media How To Influencer 108

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. How to set up TikTok for Business.

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Strategy Marketing How To Template 144