How to Create Authentic Instagram Content

Ignite Social Media

People go to Instagram to be inspired by others, including brands, that they care about. As marketers, it’s easy to get caught up in the cycle of pushing your brand’s message with the same content that you’re using for other marketing channels, but that doesn’t always work on Instagram.

How to Engage With Your Social Media Followers Quickly and Authentically

Buffer Social

How do you feel when people comment on your social media posts? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions. If yes, how did it go?

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do I know how much is too much? Authenticity. authentic — adj.

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? Do people really want to know what I ate for lunch? Authenticity.

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. The combination of these two developments has resulted in what is know as “authentic advocacy.” Community Marketing Strategy authentic advocacy Brooklin Nash

How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. We all have our own “voices,” or distinct ways of talking to and interacting with others or the world around us.

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” It's natural for us to want to do business with people and brands we trust and who make us feel good.

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Earned media = media you actually do something to earn.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! .

How to Create Sharable and Engaging Wall Photos on Facebook

Mindjumpers

This of course means that you will have to higher the quality of your posts to avoid that users hide or unlike your page. We therefore think it’s time to take a look at how you can optimize your wall photos to create more engagement on your page.

How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Acknowledgement is the first step to recovery. You don't know how to measure success.

How to define affiliation (and is it different than engagement?)

SocialFish

Jamie opines on this topic over at AssociationSuccess.org : “One client we’re working with created an “Affiliation and Engagement” task force. Their engagement conversation wasn’t particularly focused on membership. I wanted to clarify what’s going on here.

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Communication has and always will be foundational to relationships and success in life or business. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Click To Tweet.

How to Monetize Your Social Media Accounts

Socialmedia.biz

You don’t need millions of followers to get paid to use social media; there are plenty of ways you can make money online by monetizing your accounts for free. Here are five of the best ways to start monetizing your social media profiles and earning extra income just by posting!

Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It is simply that they don't know how.

Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. How to strike an emotional chord with your audience.

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. Listen before diving in head first to the OPC. How to choose the right OPC.

How to engage customers on social with brand storytelling

Sprout Social

Your story is how your company will be remembered by customers. It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media. According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. The good news is that engagement doesn’t have to be a mystery. Engagement

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. How to strike an emotional chord with your audience.

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Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you.

How to Be Social on Social Media: Behave Like a Real Human

Postcron

You’ve heard this advice before: To be successful on social media, you need to be social. How do I put the social into my social media strategy? Being social online and building your social media following is all about engagement. How do I know what to talk about?

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals. Bottom line, before you can sell to me, you need my attention.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Yea, we were forced to think about it just as much back then, as we’re doing today because influence mattered. Do they engage?

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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Acknowledgement is the first step to recovery. You don't know how to measure success.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

They launch their business or new product with huge dreams to seriously rock the online world. Their audience is not engaging, clicking, or buying. Instead of an engaging platform it looks more like a deserted island. 10 Tips to Establish Credibility and Trust.

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Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Social media is as much about engagement with other people as it is about sharing content.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? ” Instead they are thinking “HOW can I do business with this person?” How do you want people to perceive you?

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018.

How to Wade Through Facebook’s Declining Organic Reach

agora pulse

In fact, the study revealed that the reach per post had fallen by a whopping 42% as compared to the previous year. In an attempt to bring people closer and facilitate more meaningful interactions on Facebook, posts from your friends would be prioritized over posts from pages.

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. Today, we’re excited to share with you exactly how to use Pinterest for business.

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How to Use Instagram for Business

Ignite Social Media

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. What type of content can you create that makes a user want to know more?

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

How do you do what you do? What have the specific results been to date? Take a listen to 179th episode of the Social Zoom Factor podcast to learn 6 key foundational content elements that must be included in your brand story. Welcome to the Inspiration Age .

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s what you tweet, post, pin, +1, Instagram and offer as a call to action. It’s everything from your privacy policy, social media policy to the amount of spam email you send. It’s how you manage crisis or how you don’t. They care about the humans they engage with.

Brands 170

How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. You have tons of rules and regulations to think about. So, here’s how to be great at social media for financial services.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. Give us a shout and let's get to work!

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The Last Thing Your Target Customer and Audience Wants From You is More Content

Pam Moore

Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes. Facebook and other top social networks have been migrating toward a pay to play model for the last 3-5+ years. How did we get here? How do you answer this question?

9 Ways to Increase Instagram Engagement in 2019

Later

Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. That’s a whole lot of space to share with your audience.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

I like to look for the “why” in both data and people. It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.