Sprout Social

JUNE 29, 2022

There’s something about livestreaming that feels so authentic and unfiltered. This makes it great for engaging your followers. In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement. How to go live on TikTok step-by-step. What is TikTok LIVE?

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Engagement How To Authentication Features 93

Audiense

AUGUST 23, 2022

When Warby Parker was looking to turn granny glasses into the hot new thing, they used influencers to increase engagement, awareness, and interest. The authenticity and genuine interactions between smaller influencers and their audiences generated a 4% engagement rate that reached 800,000 new potential customers.

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Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content.

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Strategy Content How To Marketing 115

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do I know how much is too much? Authenticity. authentic — adj. What do I share? What if my competition is watching me?

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Authentication Brands Training Communities 167

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 125

Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. As networks work those kinks out, marketers have to adapt.

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Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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Engagement Tips Loyalty Metrics 104

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Table of Contents .

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Influencer How To Marketing Instagram 133

Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak , Content Marketing Manager at Stahl is sharing her playbook on crafting humanlike, engaging content that is the opposite of boring. Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. the first step is being yourself!

B2B 136

B2B Apple How To Authentication 136

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. What do I share? Transparency.

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Authentication Brands Template Templates 99

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Benefits of Using Influencers for Email Marketing.

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Influencer Marketing UGC How To 96

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. If you make consistently authentic content, your audience will find you.

Brands 110

Brands Content UGC How To 110

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 122

Strategy Brands Content UGC 122

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Want to Catch Another Episode?

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Video Social Media Engagement B2B 104

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 113

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. What is TikTok marketing?

Engagement 119

Engagement Hashtag Influencer Trends 119

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement.

Engagement 90

Engagement How To Metrics Loyalty 90

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Engagement is Key to Success on LinkedIn. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. In this 30 minute podcast you will learn: .

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LinkedIn Engagement Strategy Authentication 78

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Buffer Social

JANUARY 23, 2024

Here’s how to grow on Threads, with advice from Bufferoos doing just that.  Social Media Consultant Matt Navarra , a formerly avid tweeter, ditched X in favor of Threads several months back and ensured his X followers knew how to find him by amending his bio and handle.  ” 4.

Team 103

Team How To Instagram Authentication 103

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Jon Loomer

NOVEMBER 11, 2021

An authentication code is sent to your email. Once you authenticate, you can move to the next step. At the moment, though, it seems like I get very little distribution and engagement on my podcast episodes. The post How to Connect a Podcast to Your Facebook Page appeared first on Jon Loomer Digital. What do you think?

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Facebook How To RSS Mobile 214

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Learn how to identify your unique audience and niche here.

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Social Media Tips HootSuite Marketing 121

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 111

Influencer Campaign How To Marketing 111

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Those who know how to do it, and do it well , will have an advantage over their competitors.

Brands 148

Brands Marketing Real Estate Collaboration 148

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. It’s taking a lot more than just simple traditional marketing to speak to your audience. . Nano & Micro-influencers for DEI Marketing. Never Forget Authenticity . Want your brand to make its mark on society?

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Influencer Marketing B2B Authentication 163

The Realtime Report

JULY 29, 2021

How to Recapture the Attention. You can use email marketing as a means by which you can connect with lost customers. You can offer your lost customers some form of promotion on email marketing, such as a discount or access to a secret sale. of Lost Customers. Create Your Own Merchandise.

How To 172

How To Discount Policies Authentication 172

Oktopost

APRIL 25, 2022

But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? As the first dedicated social media marketer at EY Canada , Dylan Doyle shares how he shifted the social function outside of brand and to a go-to-market channel. Meet Dylan.

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Data Strategy How To Social Media Management 118

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. How to increase your car’s value by $1B. The challenge of marketing on Reddit. What is Reddit, anyway?

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Reddit How To Marketing Banking 133

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? Reach a wider (and more engaged) audience.

How To 106

How To Marketing Collaboration Influencer 106

Pam Moore

MAY 30, 2018

Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Leverage your personal brand for business: How and why to build your personal brand along side or as a face to your business brand. Need us to help train your team?

Authentication 124

Authentication Brands Training Social Networking 124

Ignite Social Media

JULY 5, 2023

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. How to Develop An Executive’s Social Media Presence There is a lot to consider when creating a social media presence for executives.

Social Media 91

Social Media How To Authentication Embedding 91

Oktopost

AUGUST 29, 2022

How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! She even reveals the step-by-step process of launching an engaging TikTok presence for B2B organizations. As a podcast host herself, you’ll definitely want to hear this!

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B2B Strategy How To Social Media Management 129

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. It was a massive risk, but one that paid off. What is lo-fi social media content?

Content 111

Content How To Trends ROI 111

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Brand experience is the sum of all the feelings—joy, nostalgia, excitement—consumers experience during their engagement with a brand. What is brand experience? Let’s dive into the advantages in detail.

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Brands Sentiment How To Analysis 112

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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