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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Here’s everything you need to know about LinkedIn Top Voices and how to become one.    What is a LinkedIn ‘Top Voice’?

LinkedIn 116
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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. Can we authentically connect it back to our brand mission and values? But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Adjust your approach accordingly.

Trends 167
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From Engagement to ROI: How to Measure Employee Advocacy Success

Oktopost

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62
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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

One of the most common questions we get from clients is how to create branded TikTok videos. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. If you make consistently authentic content, your audience will find you.

Brands 110
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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

The combination of these two developments has resulted in what is know as “authentic advocacy.” ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Tip #1: Seek Out Employee Evangelists.

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do I know how much is too much? Authenticity. authentic — adj. What do I share? What if my boss is listening?