Trending Sources

How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing.". And if so why? Wistia youtube

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. Social media measurement comes in different levels.

How to Increase Your LinkedIn Engagement Without Wasting a Dime

Spin Sucks

How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. Comments Awesome post, Wes! Most of the content shared on LinkedIn gets. by Steve Sonn.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. But it doesn’t have to be that way.

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How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! How often will I post content. Viola!

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How to Create Perfect Headlines for Social Media Posts

Pamorama

Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article. So what makes a good headline? Voila!

Business Spring Cleaning: Squeaky Clean Social Media Channels

Spin Sucks

In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist. The post Business Spring Cleaning: Squeaky Clean Social Media Channels appeared first on Spin Sucks.

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT

How To Boost Your Social Media Like a Boss

Peg Fitzpatrick

Social media marketing is evolving at rapid speed. Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort. Not me!

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Startups are notorious for maximizing everything they have to grow their businesses. So when startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And that tends to look pretty scrappy at times. I think you’ll find they’ll work for your social media marketing, too.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. Find social media influencers within each social network. Sounds great, doesn’t it?

How to Find Your Dream Job

Spin Sucks

How do you find your dream job? The post How to Find Your Dream Job appeared first on Spin Sucks. entrepreneur Professional Development andy crestodina Are You Ready to Find Your Dream Job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy.

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8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

Pamorama

Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. 8 social media marketing mistakes to avoid.

How to nail social media in 30 minutes a day

Gemma Went

If you’re serious about succeeding on social in 30 minutes a day (or less), you can. You simply have to put in the effort to set up your system. Pick your platform(s) Nailing your social media marketing does not mean you have to conquer every channel out there. The post How to nail social media in 30 minutes a day appeared first on Gemma Went.

Your Social Media Behavior Can Hurt Business

Spin Sucks

Your social media behavior can affect your business. Your brand is yours…until you indirectly publicize the name of your employer on your social channels. Once you do that, your profile and your social media behavior become an extension of your employer’s brand. The post Your Social Media Behavior Can Hurt Business appeared first on Spin Sucks.

Turning Passive Audiences into Brand Evangelists

Spin Sucks

If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The Answer is Obvious.

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Every brand’s goal is to have thousands or millions of loyal followers while amassing new ones. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. The trends of content marketing are constantly changing and it’s important to keep up.

How to Improve Your Internal Communications Using Social Media

Spin Sucks

Social media is already a part of your employees daily lives. You’d be missing a great opportunity if you neglected to incorporate it into your internal communications strategy. The post How to Improve Your Internal Communications Using Social Media appeared first on Spin Sucks. Here is why it's important.

How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. As a result, you must know whom you are going to share your content with. Right?

Make Social Media Profitable For Your Business

Spin Sucks

You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.

How to Optimize Your Social Media Workflow

Sprout Social

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. They all promise to shorten your work hours, while increasing your productivity. How does this apply to your social media workflow?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Buffer Social.

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How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Previously, companies would communicate with employees and candidates via traditional push messages, but now they are required to adapt to the changing consumer and employee behavior, where the tendency is to rely on and trust peer recommendations. Tweet. Results.

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How to Grow Your Email List Using Social Media

Jenn's Trend

But it was really small and I didn’t discourage signups, but I certainly didn’t encourage them and I didn’t have a… The post How to Grow Your Email List Using Social Media appeared first on Jenn's Trends. Social Media online marketing social media social media management social media marketing social media strategy social media success

How to Spark Emotion Through Social Media

Convince & Convert

Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.

How to Prove Your Social Media Impact

Convince & Convert

For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. Since social sharing is a complicated and unpredictable behavior, this is a tricky task.

How to Use Social Media for a Product Launch

Simply Measured

2016 Social + Digital Marketing Predictions Download. billion people around the world are actively using social media, according to Statista. Brands are flocking to social media channels because that’s where their customers are. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers.

How to Create a Social Media Presence That Says Hire Me

Peg Fitzpatrick

Whether you’re looking for a job, trying to connect with potential clients, or managing a small business, social media can be the key to getting hired. Learn how to create a social media presence that says “hire me!” This is something that will need to be revisited occasionally to make sure its up-to-date.

How to Market on Social Media Like a Global Brand

Peg Fitzpatrick

Want to market like a pro? Curious how the big brands market flawlessly? Get your own powerhouse social media strategy in motion complete with a checklist. I’m super excited to partner with Sprout Social on a free webinar on August 2nd at 3 pm ET. In this webinar, we’ll cover how to market on social like a global brand.

How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. When it comes to targeting, the more user information you have the better. TAKEAWAYS.

How to: Develop an Advanced Understanding of Social Media

SocialFish

Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation. What are social media users?

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