How to Manage Facebook Ad Frequency

Jon Loomer

But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? But I wanted to focus on some specific ways that you can manage it. Ultimately, this is all that matters to me when determining whether frequency is too high.

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How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. Before we get to the juicy stuff of using this tool, we’ll need to take a couple of steps back.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. This is a good start, and it is an important metric to measure.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How to Track Email Marketing Performance [Infographic]

Social Media Today

Tracking your key email marketing performance metrics is key to optimizing your process. Check out these key data notes

Facebook Ads Manager Changes: How to Keep Up

Jon Loomer

” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes. As new resources continue to be added, advertisers must proactively maintain an awareness of what is newly available.

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How to Use Hashtags for Efficient Marketing

Social Media Today

It shows kinds of hashtags, their profit for every brand, and ways how to use them correctly The article is about hashtags and their impact on business.

How to make gorgeous ebooks

Sherrilynne Starkie

One goes into a lot of detail about the skills required to be at the top of your game in PR, marketing and communications. This one will focus on the tools that a PR pro uses to get the job done.). eBooks for Content Marketing. He shows you how Designrr works.

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How to Edit a Facebook Ad and Retain Social Proof

Jon Loomer

How do you do it? There’s a lot to cover here. Let’s take a closer look at the actual problem and how it’s solved for published and unpublished posts. So… How do you get around this?? The reason is that this post is connected to an ad.

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How to Duplicate a Saved Audience in Facebook Ads Manager

Jon Loomer

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager? While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Does your Facebook Page have Rules or is it a free-for-all?

How to Target Referral Traffic with Facebook Ads

Jon Loomer

Facebook advertisers have a deep toolbox available to help reach their ideal audience. How much of your traffic comes from Google? Knowing the referral source could allow you to create advertising that caters specifically to their needs. Go to Google.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Click To Tweet. Times are changing.

How to Make Marketing Analytics Easier

Convince & Convert

Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?”

How to Market Banking to Gen Y

Idaconcpts

Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Last but not least, showing how to market banking/investment to Gen Y. – How to Market Banking/Investment Offers to Gen Y: Email.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

How to Choose a Marketing Agency

Idaconcpts

Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today?

How to Increase Blog Traffic For Free – Best Tips

Social Media Marketing

Hey, guy, I am going to share my favorite way to improve your website traffic and trust me these are very helpful. So, here I start Social media Social media is one of the best ways to increase your blog/website traffic from zero to millions. Here are my rules to answers.

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How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). The tried and true marketing and product development standard is doing consumer insight surveys.

How to Calculate Your Instagram Engagement Rate

Later

Calculating your Instagram engagement rate can be surprisingly difficult to do. It’s a simple question with a complicated answer: how is Instagram engagement rate calculated? And when it comes to the “best” method… well, it really depends on who you ask!

How to Use Pinterest to Market Your Business

Idaconcpts

Pinterest burst onto the scene from nowhere in 2010 and has grown from fewer than 50,000 users to more than seven million, making it the third largest social network. If you’re not savvy about social media, you may consider Pinterest to be a hyped up fad that will fade. Introduction.

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How to Use Pinterest to Market Your Business

Idaconcpts

Pinterest burst onto the scene from nowhere in 2010 and has grown from fewer than 50,000 users to more than seven million, making it the third largest social network. If you’re not savvy about social media, you may consider Pinterest to be a hyped up fad that will fade. Introduction.

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target.

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How to Compare Audience Sizes on Instagram vs. Facebook

Jon Loomer

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. Thankfully, there are tools available to help answer this question. You can use this approach to compare any placements.

How to Increase Your Traffic On Pinterest

Socialmedia.biz

Regardless of whether you work in your business full or part-time, Pinterest can help drive traffic to your website. However, figuring out where to start and how to focus your efforts can seem almost impossible. Take some simple steps to prepare for success on Pinterest.

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How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Click To Tweet. Decades ago it would take brands years to establish thought leadership. Click To Tweet.

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How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand.

How to Choose the Best Instagram Hashtags

Socialmedia.biz

Hashtags have always been an essential part of marketing on social media, including Instagram. For some users, they are mainly for expressing their thoughts or simply an addition to their caption. In many cases, users click on hashtags that they would like to see more of.

How-to Guide for Creating Instagram Stories

Ignite Social Media

According to Instagram , Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016. Stories Specs to Keep in Mind. How-To Create an Instagram Story.

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” It's natural for us to want to do business with people and brands we trust and who make us feel good.

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Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. How do you stand out from the crowd? How do you rise above the noise?

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Communication has and always will be foundational to relationships and success in life or business. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Click To Tweet.

How to Determine Facebook Ad Spend by Country

Jon Loomer

Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set. However, you can’t simply guess which countries to use. Reach those likely to buy.

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How to Use Foursquare for Small Business

Idaconcpts

There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. 25 Easy Ways to Promote Your Blog by Kim Garst.

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How to Leverage Your Customers to Improve Your Marketing Strategy 

The Realtime Report

How to Leverage Your Customers to Improve Your Marketing Strategy . Planning a marketing campaign should not start with your marketing team. They are the ones who are on the receiving end so it is your goal to satisfy their needs. All How to

How to Measure the ROI of Your Digital Marketing Campaigns

Social Media Today

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment

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How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing strategy could feel the same way. You know what you want to do and why. It’d help to have a plan.

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How to Create and Use Instagram Quotes in Your Strategy

Later

Contrary to common belief, Instagram quotes are more than just good “filler content.” ” A lot of businesses post quotes on Instagram to achieve their specific marketing goals, like driving more sales and building brand affinity.

Influencer relations: how to build trust

Sherrilynne Starkie

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. No tricks, evasion or hiding the facts; with a lot of influencer groups that’s just like waving a red flag to a bull.