How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. This is a good start, and it is an important metric to measure.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. SMS Marketing.

Trending Sources

How to Make Marketing Analytics Easier

Convince & Convert

Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?”

How to Use Foursquare for Small Business

Idaconcpts

There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How To Curate Content Better In Less Time

Peg Fitzpatrick

Learning how to curate content is an essential task for social media managers. Content is an essential part of your social media marketing plan. As a social media marketer, you need to both create original content and curate content from other sources.

How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing strategy could feel the same way. You know what you want to do and why. It’d help to have a plan.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. As marketers it’s in our DNA to move fast.

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. 25 Key Criteria for Choosing a Marketing Agency.

How To 141

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How to Create Facebook Visuals that Convert

Peg Fitzpatrick

In this article, I’ll share WHY and HOW to create Facebook visuals for your marketing that will convert. Using graphics to tell the your story is the best way to reach people. This is what I call “visual marketing.”. Provide context to your content.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. To get a copy of the slides or to listen to the replay, please click here.

How to Market on Social Media Like a Global Brand

Peg Fitzpatrick

Want to market like a pro? Curious how the big brands market flawlessly? I’m super excited to partner with Sprout Social on a free webinar on August 2nd at 3 pm ET. In this webinar, we’ll cover how to market on social like a global brand.

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’re raring to go.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

How to Schedule a Facebook Post

Harp Interactive

Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook

How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. This is great for users, who don’t need to wait for the website to load. The response to Instant Articles from publishers has been mixed, to put it kindly.

How to Unlock the Key to Instagram Engagement

Peg Fitzpatrick

The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold. Are you giving Instagram enough time to make a difference? Make it easy for people to find you.

How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g.,

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. Click To Tweet.

How to Promote a Cause on Facebook

SocialFish

The integration of social media in marketing has changed the game forever. It is a good example of how it can work in any category for expansion via this exciting medium. But all of this comes down to the desire by ourselves and others to share a message, whatever that message may be.

How to Promote Your Event With Social Media Marketing

Pamorama

Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Various cloud platforms have reduced the complexity of event management and enabled businesses to take their events to the next level.

How to Cross the Visual Content Canyon

Convince & Convert

Though its origins are somewhat murky , the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. What’s happening right now in the visual content space is eerily similar to what.

How To Boost Your Social Media Like a Boss

Peg Fitzpatrick

Social media marketing is evolving at rapid speed. Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. Click To Tweet. Hope to see you there! .

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Startups are notorious for maximizing everything they have to grow their businesses. That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Driving traffic to websites. How do you know your campaign is ticking all the right boxes?

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Are you blogging, Facebooking, tweeting, or pinning?

How to Gain Productivity

Ari Herzog

While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program. There are many best practices and guidelines to gain productivity — but the best is to declutter.

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

The critical question is how the core and evolving user base changes over time, the rollout of new features and the steady growth in the subscriber base over time and what those subscribers look like from a demographic perspective.” Texting and emailing are dinosaurs to them.

How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? For simplicity’s sake, I’m going to do the single upload.

Feed 32

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Does your Facebook Page have Rules or is it a free-for-all?

How to Create a Content Marketing Strategy

Convince & Convert

Content marketing strategy isn’t a nice to have, it’s a requirement. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if

How to Use the Facebook Ad Split Testing Feature

Jon Loomer

Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences) that would see the same ad.

How to Get Started with Pinterest Marketing

Socially Sorted

Do you want to grow your business with Pinterest Marketing? If your goal is to increase social media traffic to your website, then you should be marketing yourself on Pinterest. This is a Guest Post by Mitt Ray of Social Marketing Writing. . Over to You!

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation.

Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before? Tap to Expand. Tilt to Pan.

How to Get Started with Instagram Marketing

Pamorama

It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. If you haven’t tried Instagram marketing yet, it’s time to get started.

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Here are some tips to get you started. Are you trying to build awareness of your brand?

Video 124

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text.