How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Engagement, Shares, Comments.

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’re raring to go.

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How To Curate Content Better In Less Time

Peg Fitzpatrick

Learning how to curate content is an essential task for social media managers. As a social media marketer, you need to both create original content and curate content from other sources. Time spent reading niche-related blog articles is important to keep up with industry news.

How to Easily Remove Any Facebook Application

Idaconcpts

It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site. Maybe it turns out to have spyware attached, or gives your personal details to third parties. Here’s how to get rid of any Facebook Application.

How to Apologize Like a Boss

Waxing UnLyrical

Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

Buffer Social

It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time. You only get one; one photo, one shot to make a good impression, one chance to convey a distinct feeling, so what should it be? It can be 20 to 90 seconds long.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. ” So, once you’ve created great content, how do you get it “out there”? 25 Easy Ways to Promote Your Blog by Kim Garst.

How to Unlock the Key to Instagram Engagement

Peg Fitzpatrick

The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold. Are you giving Instagram enough time to make a difference? Make it easy for people to find you.

25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed.

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Feature Friday: How to Choose the Best Comment System for Your Blog

Ari Herzog

One of the key goals when I started blogging was to encourage a healthy discussion area in the comments. I’ve always been a firm believer that the real gold to any blog post can (and does) come from the comments left afterward. Native Comments. image: ilmungo.

How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? For simplicity’s sake, I’m going to do the single upload.

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How To Boost Your Social Media Like a Boss

Peg Fitzpatrick

Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort.

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Does your Facebook Page have Rules or is it a free-for-all?

How to Use the Facebook Ad Split Testing Feature

Jon Loomer

Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences) that would see the same ad.

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

Do you use analytics to increase Instagram engagement ? How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. In this article, I’ll discuss: • How to create an Instagram strategy.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

Until recently, customer service was more or less limited to channels that were fully under the control of brands and safely hidden away from the scrutiny of the general public. Meeting Expectations to Restore Sentiment. When to Respond.

How to Remove LinkedIn Connections

Idaconcpts

Have a LinkedIn connection that messages you too much about “how to learn to create a Twitter account with 5,000 followers in one day&# ? How about the one that invites you to every single one of the groups that he creates on a weekly basis?

How To Handle Negative Reviews

Idaconcpts

SEO content has taken a slant towards opinions and reviews, giving writers a chance to raise their voice for profit. It’s very much a balancing act, and expects the writer to keep both the readers and the company having their product reviewed satisfied.

Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before? Tap to Expand. Tilt to Pan.

How to Love Facebook Live

SocialTimes Facebook

Both businesses and individual brands such as Robert Scoble are capitalizing on Facebook Live in a variety of ways, from showcasing new virtual reality technology to offering a behind-the-scenes tour of new exhibits at the Metropolitan Museum of Art.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

5 Painless Ways to Get Maximum Blog Comment Love

Shift Digital

Any serious blogger will tell you that the secret to a successful blog includes consistency , dedication , and inspiration. My favorite blogs also feature one more magic ingredient: a loyal fellowship of readers that love to comment. How does one build such a following?

How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. They’ve decided whether they are going to act on it.

How to Use Twitter as a Professional Networking Tool

Idaconcpts

Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. Here are five best practices on how to use Twitter as a professional networking tool.

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How to Write Better Content for Social Media

Convince & Convert

I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. Here are some ideas you can take to each popular network.

How to Bring Your Business Blog to the Next Level

SocialFish

Many company blogs are like this: Business owners start them because everyone else does but you are not sure what to do with it. You just haven’t brought your blog to the next level. The first thing you need to do is define success, as it means to your business.

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Amazon on Negative Comments: Disregard 5%

Geoff Livingston

In its Holiday Marketing Best Practices Guide , Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: “Most sellers will eventually receive some negative feedback. Thoughts on How to Respond.

How to Create a Social Media Presence That Says Hire Me

Peg Fitzpatrick

Whether you’re looking for a job, trying to connect with potential clients, or managing a small business, social media can be the key to getting hired. Learn how to create a social media presence that says “hire me!” Who are you trying to reach?

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

Buffer Social

It’s an exciting time to get to know Instagram. The company just announced that it will open up a set of business tools including new business profiles, analytics and the ability to create ads from posts directly within the app. Ask users to “tag a friend” 5.

How to Monitor Your Organization Online

SocialFish

It’s not always pleasant to hear what your partners and competitors are saying about your organization online. Try some of the tips and services below to ensure you can keep tabs on your organization in a way that’s beneficial and not distracting, without going over budget.

How to Participate in a Tweet Chat

Janet Fouts

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. This post is to give you a quick overview on how to join a tweet chat.

Why Mashable’s Comment System Fails

Ari Herzog

There is no denial that Mashable articles are trendy and to the point, but so are articles on Techcrunch , ReadWriteWeb , and the Business Insider. Whenever something newsworthy breaks, all four sites (and others) typically fight each other to be the first to publish that article.

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. Do they just avoid commenting on sites using this plugin? accounts for commenters.

How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks

Kikolani

I’m a data junkie, and there’s nothing I enjoy more than learning more about the visitors coming to my blog. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Absolutely – you can start with your comments!

How to Rise Above Social Media Algorithms

Sprout Social

However, whether you love, hate or are indifferent to social media algorithms, they’re likely not going anywhere. But not to worry, social media algorithms are nothing to be afraid of. However, there’s another side to consider.

How to Use Facebook’s Upgraded Website Custom Audience Pixel

Jon Loomer

The official announcement from Facebook is too technical for most users, and there isn’t (yet) a clear step-by-step guide explaining how to implement this new pixel. Click To Tweet. Audience Pixels: They are used to create website custom audiences. Click To Tweet.

How To Run A Successful Bilingual Blog

Idaconcpts

But with a unique angle, you might be able to give your company’s blog a fighting chance. The following tips offer ideas on how to run a successful bilingual blog. If you’re going to have a bilingual blog, you need to do it right.

How to Keep Up With Social Media News in Just 10 Minutes a Day

Buffer Social

Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs ? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared ? So how can you keep up-to-date with all the latest and breaking social media news without sacrificing too much of your time? 5 Ways of Staying Up to Date with Social Media News.

How to Create a Messenger Destination Facebook Ad

Jon Loomer

I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. However, when you click the thumbnail, description or call-to-action button, you’re taken to a conversation within Messenger.

How to Create Facebook Ads for Instagram Stories

Jon Loomer

Facebook advertisers now have the ability to create ads that reach users within Instagram Stories. Here’s what you need to know… Instagram, as you know, is owned by Facebook. So… You want to create Facebook ads for Instagram Stories, eh? How might you use it?