Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In this article, I’ll break down exactly how the platform ranks content and share tips for increasing your chances of getting your Instagram content in front of more people. ⚡ Need Instagram help?

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Instagram Hashtag Guidelines Feed 131

Social Media Today

DECEMBER 10, 2020

After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users.

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Hashtag Instagram 218

Social Media Strategies Summit

FEBRUARY 4, 2025

Rather than overloading its audience with a ton of information on short-form platforms like Instagram Reels and TikTok, the organization focuses on sharing practical, bite-sized tips. Pro tip: Reach more people by creating a dedicated campaign hashtag (like Feeding Americas #FoodRescueChallenge ).

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Campaign Social Media Instagram Organization 235

Webbiquity SMM

DECEMBER 22, 2020

That’s where using the right hashtags can help. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. That’s where hashtag tracking comes in. How to Do Hashtag Tracking. Create a Hashtag. Select a Hashtag Tracking Tool.

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Hashtag Analysis Campaign Social Media 260

Sprout Social

NOVEMBER 25, 2024

Instagram Reels get some of the best engagement on the platform. For small businesses, Reels are the fastest way to grow on Instagram. Scheduling Instagram Reels in advance helps you post consistently, hit peak engagement times and focus on creating better content. In this post, we’ll show you 3 ways to schedule Instagram Reels.

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Instagram How To Hashtag Library 104

Buffer Social

APRIL 23, 2025

With the ever-changing nature of The Algorithm™, hashtags have remained one of the most reliable ways to boost your content’s visibility. Your TikTok or Instagram hashtags might be what gets your content discovered, shared, or saved — especially when they’re relevant, timely, and well-placed.

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Hashtag Instagram URL Social Media 71

Social Media Strategies Summit

MARCH 16, 2023

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. According to Pew Research Center , four in ten Americans are on Instagram. That goes for Instagram Reels, regular feed posts, and even Instagram Stories.

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Instagram Hashtag Research FAQ 246

Buffer Social

FEBRUARY 24, 2025

Let's be reel real: no matter how well-thought-out your Instagram strategy is, you can never predict exactly how it’s going to perform. This is why I often advise aspiring Instagram creators and social media marketers to experiment. What are Instagram Trial Reels? How do you get around that?

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Social Media Today

JUNE 29, 2025

Which, like the decision on hashtags, relates to aesthetics, and ensuring that the X feed looks neat and clean. You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. By Andrew Hutchinson and Emma Wiltshire • Nov. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG.

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Press Release Policies Newsletter Wikimedia 188

Buffer Social

MAY 15, 2025

Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. The new Instagram Reels , also called “locked” or “secret code” reels, will require a (you guessed it) secret code to view. Good question!

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. This article will break down how to use Instagram for your small business in 2022 and beyond. Image via Instagram.

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Small Business Instagram Platform How To 246

Buffer Social

APRIL 10, 2025

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things.

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Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

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Hootsuite

MAY 23, 2024

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments?

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Hashtag Instagram HootSuite Metrics 133

Hootsuite

JULY 26, 2024

Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Post length: Average character count and number of hashtags in your competitors’ posts. Competitor analysis is available for X (formerly Twitter), Facebook, and Instagram.

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Analysis Social Media Tools HootSuite 113

Social Media Strategies Summit

NOVEMBER 14, 2024

She has a whole team of students who “keep their fingers on the pulse” of Instagram and TikTok and compile weekly roundups of the trends they’ve spotted, how long they’re lasting, and who else has jumped on. “We In particular, she recommends: TikTok’s Creative Center for tracking hashtags and identifying trending sounds.

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Trends Brands Education Instagram 264

Buffer Social

MARCH 6, 2025

Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.  Sound good? Let’s dig in. 

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Instagram Small Business Authentication Social Media 109

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

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Hashtag Instagram Content 208

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. Hashtags are also excellent targeting and analytics tools. Let’s dig in.

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Hashtag Instagram Engagement Brands 128

Buffer Social

APRIL 15, 2025

That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform.

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Instagram How To Notification Remix 77

Buffer Social

JANUARY 8, 2025

Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. What is crossposting? Crossposting is when you share the same (or similar) content on multiple social media accounts.

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Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. This makes your products shoppable directly on Instagram or through your website. This makes your products shoppable directly on Instagram or through your website. of Instagram shoppers reach this threshold.

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Instagram UGC How To HootSuite 94

Social Media Strategies Summit

NOVEMBER 30, 2020

That’s how many people use Instagram daily. Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. There are already 25 million business profiles on Instagram. Instagram Shopping (also known as Insta Shopping) is helping to do just that.

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Products Instagram Brands How To 234

Awario

NOVEMBER 20, 2024

Looking to boost your Instagram game? This guide is packed with 200+ trending hashtags for every niche, mood, and season. Plus, uncover pro tips and strategies to skyrocket your engagement and reach the right audience!

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Hashtag Instagram Trends Tips 116

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”.

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Instagram Strategy Marketing Upcoming 217

SocMed Sean

MAY 26, 2022

Instagram is one of the most popular social media apps and is enjoyed by millions of people around the world. Since Instagram was launched in 2012, new features have continuously been added. You may be wondering, “What do the Instagram icons mean?”. Post Icons In Instagram. Tapping it displays the Comments below a post.

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Instagram Notification Video Comments 243

Social Media Strategies Summit

APRIL 16, 2025

Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Collaborate This isnt (necessarily) about collab posts on Instagram. Sadly, thats no longer the case.

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Collaboration Trends Social Media Organization 240

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

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Hashtag Instagram Content 190

Buffer Social

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week. Ready to elevate your Instagram strategy without breaking the bank?

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Instagram Tools Hashtag Templates 107

Sprout Social

NOVEMBER 26, 2024

Use direct language like “Thanks to [brand] for the free product,” “Gifted by [Brand],” or “In partnership with [Brand] or hashtags like #ad or #sponsored. Mix with other hashtags (e.g., Here’s a quick guide to keeping content compliant across Instagram, Facebook, YouTube and more. Keep it simple.

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Guidelines Influencer Engagement Tips 123

Sprout Social

JANUARY 28, 2025

Growing with Instagram Reels takes more than trend-hopping and editing chops. In this post, well show you how to track your Instagram Reels analytics. In this post, well show you how to track your Instagram Reels analytics. To access your Instagram Reels analytics, youll need a business or creator account.

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Analytics Instagram How To Metrics 82

Hootsuite

OCTOBER 30, 2023

So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right? The question, though, is how many tags are actually helpful?

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Hashtag HootSuite Apple Instagram 137

Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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Instagram Brands Real Estate Remix 246

Hootsuite

OCTOBER 7, 2024

Should we post more on Instagram next month? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Trending hashtags … which speaks for itself. What were our top posts on LinkedIn this year?

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Analytics Social Media Tools HootSuite 117

Social Media Today

JUNE 27, 2025

Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

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Influencer Press Release Wikimedia Policies 151

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

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Hashtag Social Media Strategy UGC 159

Buffer Social

DECEMBER 5, 2024

Buffer tracks essential metrics like: Total impressions Total engagement Follower growth Engagement rate and reach on specific posts Audience demographics Hashtag performance The difference? When is the best time to post on Instagram ? It also analyzes Facebook and Instagram ads and features historical data for up to 24 months.

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Analytics Social Media Tools Price 108