Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities
Social Media Today
MAY 1, 2023
The update will expand the range of ways in which brands can utilize UGC.
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What Is a UGC Creator? Follow These 5 Steps To Become One
Hootsuite
NOVEMBER 23, 2022
Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? Why is UGC so valuable?
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How Brands Can Collect Higher-Quality UGC
Pixlee
AUGUST 9, 2021
User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . These tried and true methods will help you generate higher-quality UGC without alienating your audience. Use a UGC and Influencer Marketing Platform .
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Dos and Don’ts of UGC Curation 2021
Pixlee
MARCH 31, 2021
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation.
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What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)
Buffer Social
MARCH 29, 2023
When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.
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Instagram 101: How to Get Your Small Business Started on the Platform
Social Media Strategies Summit
JANUARY 5, 2022
Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. This article will break down how to use Instagram for your small business in 2022 and beyond. Image via Instagram.
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9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
Integrate Social Media Landing Pages for Instagram If you employ Instagram in your social media marketing strategy, you already know the platform has much to offer. However, Instagram can have one drawback that’s particularly impactful for e-commerce businesses. For example, check out the Moto Machines Instagram profile.
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10 Great Examples of User-Generated Content in Higher Education
Social Media Strategies Summit
MAY 11, 2023
User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?
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Instagram automation: Strategy and tools to do it right
Sprout Social
NOVEMBER 29, 2023
Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.
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Complete Guide to Instagram eCommerce in 2022
Hootsuite
JULY 6, 2022
Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. And that number should keep growing as Instagram fine-tunes its Shopping features. Here’s everything you need to know about making the most of Instagram eCommerce in 2022.
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Instagram Hashtag Guide- How To Find & Use Instagram Hashtags
Keyhole.co
OCTOBER 16, 2023
From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. Today, we’re sharing the ultimate Instagram hashtags guide so you can strengthen your presence on the platform. What are Instagram hashtags? Here’s how: 1. But what makes a hashtag tick?
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How 4 Wellness Brands Use Instagram to Build Community for Women
Ignite Social Media
APRIL 13, 2022
Check out these four women-owned brands that have successfully adopted a community-first approach to building an Instagram community of brand advocates. Examples: View this post on Instagram. View this post on Instagram. View this post on Instagram. Examples: View this post on Instagram. Mielle Organics.
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5 Great Homepage Galleries Featuring Shoppable UGC
Pixlee
APRIL 12, 2018
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Is UGC the Future of Marketing?
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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?
agora pulse
FEBRUARY 13, 2020
Especially an Instagram Story. But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. Stories only exist in the Instagram feed for 24 hours, then they disappear. Share UGC to Stories . Everyone loves a good story. Tell a Well-Composed Story .
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A Marketer’s Guide to Sharing Links on Instagram
Pixlee
JULY 26, 2021
Instagram has emerged as a marketing powerhouse for brands over the past few years. Gen-Z and Millennials use Instagram more than any other generation, with 67% and 57% using Instagram multiple times per day respectively. Driving Traffic from Instagram . Add a Link in Your Instagram Bio. Use Link Services.
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Breaking Down Instagram Stories Creative Tools
Ignite Social Media
SEPTEMBER 18, 2018
Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories , it’s vital that social media marketers understand how to leverage these Instagram Stories features. mention Sharing.
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How To Find Trending Hashtags On Instagram In 2023
Keyhole.co
SEPTEMBER 13, 2023
Can’t get engagement on Instagram even with impeccable content? Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. The new Instagram loves reels.
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How to Make Money with Instagram Shoppable Posts
Later
FEBRUARY 15, 2021
Instagram Shoppable posts are a huge opportunity for any brand or business looking to sell products online. Discover how to drive sales and make money with Instagram Shoppable posts today: What are Instagram Shoppable Posts . Instagram Shoppable posts are one of the easiest ways to turn followers into customers on Instagram.
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How to Legally Repost User-Generated Content on Instagram
Later
OCTOBER 1, 2019
Wondering how to legally repost user-generated content on Instagram? If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. View this post on Instagram.
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UGC + Social Distancing: Bringing the In-Store Experience Online
Pixlee
AUGUST 22, 2020
One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat. Upgrade Your Website Design.
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Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences
Pixlee
MAY 17, 2021
Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .
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What’s New at Pixlee: 6 Features that Redefine UGC
Pixlee
JANUARY 29, 2019
Facebook and Instagram Ads. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Instagram Stories and YouTube Video. AI Powered UGC.
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Top 10 Brands Killing It on Instagram
Social Media Strategies Summit
JANUARY 3, 2019
2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans. 1 Madewell.
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5 Ways We Wish More Brands Would Use Instagram
Pixlee
AUGUST 25, 2021
From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand. Run an Interactive Social Media Contest.
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How to Promote Non-Visual Brands on Instagram
Pixlee
MAY 28, 2021
They all thrive on Instagram. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. But with the right tactics and goals, those underserved industries can also thrive on Instagram. . Instagram can be instrumental to that. .
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United Airlines Takes Flight on Social Media: How They’re Changing the Game
Bill Hartzer
APRIL 4, 2024
out of 10 on platforms like Instagram Reels and TikTok, a figure that towers 73% above the industry norm. This has been further amplified by leveraging Dash Hudson’s insights and user-generated content (UGC), alongside the advertising prowess of Meta.
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Social Spotlight: How GoPro fuels brand loyalty with UGC
Sprout Social
OCTOBER 24, 2019
Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. What better way to show off what your best product can do?
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4 Successful Small Business Owners on the Instagram Campaigns That Really Worked
Buffer Social
OCTOBER 29, 2021
Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched.
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How to Use Instagram Stories to Increase Reach
agora pulse
JULY 11, 2017
When Instagram stories rolled out, I didn’t really get it. My personal favorite way to use Instagram Stories is to expand reach, building brand awareness in the process, and in this post, I’ll show strategies you can use to do just this. What Are Instagram Stories? Instagram Stories aren’t posts.
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120+ Instagram Caption Ideas For Every Type Of Posts
Keyhole.co
OCTOBER 19, 2023
Ever had that surreal moment when you read an Instagram caption and got so hooked that you took a screenshot of it? Well, writing Instagram captions is new-age poetry, for sure! Take a look at this amazing UGC captured by one of our loyal fans. Here’s a taste of the amazing UGC we receive.
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics.
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How to Incorporate UGC Into Your Inbound Marketing Strategy
Pixlee
JULY 9, 2019
This disconnect results in underutilization of their UGC, leaving money on the table. This disconnect results in underutilization of their UGC, leaving money on the table. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC. Mapping Out Your UGC.
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How to Find Instagram Influencers for Your Next Campaign
Later
JUNE 28, 2021
As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. View this post on Instagram. Once you have a few potential influencers in mind, try sharing one of their posts on your Instagram feed or stories as UGC.
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How to Sell on Instagram: Your Step-by-Step Guide
agora pulse
OCTOBER 8, 2020
Instagram can be one of the most powerful tools for selling products and services—if you know how to stand out from the crowd. These tips will show you how to sell on Instagram successfully. Did you know that as this writing, Instagram has over one billion active monthly users? alone, 37% of adults use Instagram.
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What is User-Generated Content? And Why is it Important?
Hootsuite
JANUARY 13, 2022
Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. View this post on Instagram. Where does UGC content come from?
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Instagram shopping: how to set up a store that attracts more customers
Sprout Social
FEBRUARY 23, 2022
How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. But times have changed. Source: Soludos.
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11 Best Practices For More Instagram Followers
Keyhole.co
MARCH 7, 2023
Imagine you’re scrolling through Instagram, admiring the stunning posts and reels, and suddenly you come across a profile that blows your mind! What if you could be that Instagram account that people can’t resist following? What if you could be that Instagram account that people can’t resist following?
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52 New Feature: Google Photos Integration Powers the Best UGC
Pixlee
MAY 13, 2019
Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery. But not all of your customers are on Instagram, and even for those who are, there’s a wealth of content that remains trapped on their smartphone and in their computers.
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Making the Most out of Your Instagram Stories
Ignite Social Media
MARCH 19, 2019
Stories have become a major part of Instagram, receiving millions of views daily. With so many eyeballs on this content, it’s important to use Instagram best practices in this area of the platform along with the posts you add to your page. If your audience shares a lot of UGC, your Stories are a great place for those images.
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How To Execute Memorable Instagram Campaigns – Beyond the Holidays
Pixlee
DECEMBER 16, 2020
Boost your account’s engagement rate by amplifying the voices of your fans and taking advantage of the shoppable Instagram feature. . Kirkland’s homepage gallery spotlights holiday-oriented UGC from Instagram to inspire shoppers! That way you’ll have an even better Instagram campaign next year.
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5 Ways We Wish More Brands Would Use Instagram
Pixlee
AUGUST 25, 2021
From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand. Run an Interactive Social Media Contest.
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How to Create Instagram Stories that Will Help Your Brand
Ignite Social Media
JUNE 29, 2018
Have you started using Instagram stories yet? Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate your Instagram story game. That’s exactly what’s happening with Instagram stories right now.
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More Branded Social Media Content We Love: Sept 2023
Ignite Social Media
SEPTEMBER 5, 2023
Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It also creates a lot of additional UGC that the brand can use later. View this post on Instagram A post shared by Color Factory • Exhibit (@colorfactoryco) First, the colors pop right off the screen.
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