INDUSTRY INSIGHTS YOUR PEERS ARE READING
Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. Instagram is unique. Here are three ways to drive meaningful engagement from Instagram in 2019. MORE
We all know that UGC is far more believable than content produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage? MORE
When Instagram stories rolled out, I didn’t really get it. My personal favorite way to use Instagram Stories is to expand reach, building brand awareness in the process, and in this post, I’ll show strategies you can use to do just this. What Are Instagram Stories? MORE
With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. MORE
When should you use Instagram’s slideshow? Instagram is not a full representation of your life or your brand. Here are some tips to help marketers (and everyone else) use Instagram slideshows to benefit both the brand and their audience. MORE
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect. MORE
User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. MORE
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. MORE
Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Incorporate UGC & EGC. MORE
What business doesn’t want their Instagram posts to gain more visibility? The key to increased visibility is to expand your Instagram reach. If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us. MORE
Boomerang from Instagram. Official Description: Boomerang from Instagram makes everyday moments fun and unexpected. Boomerang by Instagram takes a series of photos and creates a video out of them – perfectly encapsulating a moment in time. MORE
They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in. MORE
In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Instagram MORE
UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. MORE
Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. At an NYC flagship store, interactive touchscreens were placed all around the store with fresh Instagram content where shoppers can instantly engage with their favorite products. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today! MORE
In the six years since its launch, Instagram has become a dominant photo sharing platform. Engagement on Instagram is astounding, making it a visual marketer’s dream. Instagram users like shared photos 4.2 Leverage UGC as Ad Content. Post by Adi Englander. MORE
More than 700 million people use Instagram and 400 million of those users check the app daily. So how can you stand out from the crowd and grow your Instagram following? 30+ free Instagram tools to help you grow your following. Repost for Instagram. Instagram Feed. MORE
Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. And if you’ve already got the latest updates down pat, skip ahead for tips on how to create great Instagram Stories ). MORE
Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Instagram Insights. MORE
The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. User Generated Content (UGC). UGC is being used by brands more and more often. Some brands use UGC it well, while others? MORE
Every month, 90 million fingers tap on an Instagram shopping post to learn more about products. For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases. MORE
Instagram is of course a great place for images, but Jon has been happy to see Facebook and Twitter make it easier to share images as well. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. MORE
Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. Well today, we’d love to dive head first into that topic and share: How to set up a killer Instagram profile. 4 Tips to Enhance Your Instagram Profile. MORE
Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Instagram API Changes. MORE
Managing multiple Instagram accounts can seem like a daunting task, especially if you’re trying to grow followers and engagement on each of the accounts. Maybe you’re a social media manager with lots of clients, or you’re working with a team to manage Instagram accounts for various businesses. MORE
Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. . MORE
Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources. MORE
Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC. MORE
Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC. Reach out to the Pixlee team to learn how UGC can work in your marketing strategy. MORE
Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories. MORE
You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly? MORE
Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. What are some of your favorite Instagram hashtag best practices? MORE
When I first started managing Instagram accounts for organizations, I did it all manually. I would have to schedule times in my calendar for Instagram posting. Have you been posting manually to Instagram? Why Use an Instagram Posting App? Sharing UGC. MORE
Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Instagram API Changes. MORE
With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Tip #4: Schedule Your Instagram Posts More Frequently Than Usual. MORE
There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement. MORE
Instagram, in particular, can be a drain on resources if not tended to in an efficient manner. As a result, many marketers have turned to reposting user-generated content on Instagram to avoid content fatigue on the channel. Popular repost Instagram apps include: Repost for Instagram. MORE
Have you started using Instagram stories yet? Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate your Instagram story game. MORE
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. MORE
Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. New Instagram stats pop up every day. MORE
The takeover of Instagram Stories is impossible to deny. Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. Want to use Instagram Stories to connect with your customers? MORE
Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Incorporate UGC & EGC. MORE
Have you read the Instagram terms of use ? Plus, by the time I started using Instagram, I’d already signed my first born over to Facebook Rumpelstiltskin anyway… It turns out that Instagram has some pretty strict rules about certain things. Truth time. MORE
Hashtags used to be the king of Instagram, but if your brand is ignoring tags and mentions, you’re missing a big piece of the IG puzzle. In fact, photos and videos with specific mentions and tags are four percent more likely to lead to eCommerce revenue as ads, on homepages, on product description pages and every UGC use case — likely because it’s a more sophisticated poster. Mentions and Tags Win for UGC. MORE
Pixlee
APRIL 12, 2018
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.
Ignite Social Media
JANUARY 30, 2017
UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.
Janet Fouts
NOVEMBER 7, 2017
The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. User Generated Content (UGC). UGC is being used by brands more and more often. Some brands use UGC it well, while others?
agora pulse
JANUARY 31, 2018
When I first started managing Instagram accounts for organizations, I did it all manually. I would have to schedule times in my calendar for Instagram posting. Have you been posting manually to Instagram? Why Use an Instagram Posting App? Sharing UGC.
Convince & Convert
APRIL 20, 2015
Instagram is of course a great place for images, but Jon has been happy to see Facebook and Twitter make it easier to share images as well. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale.
Later
NOVEMBER 11, 2018
Every month, 90 million fingers tap on an Instagram shopping post to learn more about products. For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases.
Ignite Social Media
SEPTEMBER 18, 2018
Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. And if you’ve already got the latest updates down pat, skip ahead for tips on how to create great Instagram Stories ).
Later
NOVEMBER 14, 2018
With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Tip #4: Schedule Your Instagram Posts More Frequently Than Usual.
Ignite Social Media
JUNE 29, 2018
Have you started using Instagram stories yet? Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate your Instagram story game.
Pixlee
NOVEMBER 13, 2018
Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC. Reach out to the Pixlee team to learn how UGC can work in your marketing strategy.
Later
SEPTEMBER 19, 2018
Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. .
Pixlee
MAY 4, 2018
User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.
agora pulse
JUNE 6, 2018
Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Incorporate UGC & EGC.
agora pulse
JUNE 6, 2018
Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Incorporate UGC & EGC.
Pixlee
DECEMBER 4, 2017
Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources.
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.
agora pulse
AUGUST 16, 2017
Have you read the Instagram terms of use ? Plus, by the time I started using Instagram, I’d already signed my first born over to Facebook Rumpelstiltskin anyway… It turns out that Instagram has some pretty strict rules about certain things. Truth time.
Pixlee
AUGUST 23, 2018
Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. At an NYC flagship store, interactive touchscreens were placed all around the store with fresh Instagram content where shoppers can instantly engage with their favorite products. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today!
agora pulse
APRIL 25, 2017
What business doesn’t want their Instagram posts to gain more visibility? The key to increased visibility is to expand your Instagram reach. If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us.
agora pulse
APRIL 11, 2018
Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Instagram API Changes.
agora pulse
JULY 11, 2017
When Instagram stories rolled out, I didn’t really get it. My personal favorite way to use Instagram Stories is to expand reach, building brand awareness in the process, and in this post, I’ll show strategies you can use to do just this. What Are Instagram Stories?
agora pulse
DECEMBER 27, 2016
Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. What are some of your favorite Instagram hashtag best practices?
Ignite Social Media
APRIL 24, 2017
You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?
Convince & Convert
JANUARY 25, 2018
When should you use Instagram’s slideshow? Instagram is not a full representation of your life or your brand. Here are some tips to help marketers (and everyone else) use Instagram slideshows to benefit both the brand and their audience.
agora pulse
APRIL 11, 2018
Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Instagram API Changes.
Later
OCTOBER 3, 2018
Managing multiple Instagram accounts can seem like a daunting task, especially if you’re trying to grow followers and engagement on each of the accounts. Maybe you’re a social media manager with lots of clients, or you’re working with a team to manage Instagram accounts for various businesses.
Sprout Social
OCTOBER 23, 2018
In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Instagram
Socialmedia.biz
SEPTEMBER 12, 2016
In the six years since its launch, Instagram has become a dominant photo sharing platform. Engagement on Instagram is astounding, making it a visual marketer’s dream. Instagram users like shared photos 4.2 Leverage UGC as Ad Content. Post by Adi Englander.
Pixlee
DECEMBER 18, 2018
Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. Instagram is unique. Here are three ways to drive meaningful engagement from Instagram in 2019.
Sprout Social
JANUARY 10, 2019
Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Instagram Insights.
Ignite Social Media
JULY 18, 2016
Boomerang from Instagram. Official Description: Boomerang from Instagram makes everyday moments fun and unexpected. Boomerang by Instagram takes a series of photos and creates a video out of them – perfectly encapsulating a moment in time.
Buffer Social
AUGUST 17, 2017
More than 700 million people use Instagram and 400 million of those users check the app daily. So how can you stand out from the crowd and grow your Instagram following? 30+ free Instagram tools to help you grow your following. Repost for Instagram. Instagram Feed.
Ignite Social Media
JULY 11, 2016
They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.
Buffer Social
OCTOBER 4, 2016
Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. Well today, we’d love to dive head first into that topic and share: How to set up a killer Instagram profile. 4 Tips to Enhance Your Instagram Profile.
agora pulse
MAY 16, 2016
There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement.
Sprout Social
OCTOBER 10, 2016
Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. New Instagram stats pop up every day.
Likeable
OCTOBER 22, 2018
The takeover of Instagram Stories is impossible to deny. Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. Want to use Instagram Stories to connect with your customers?
Talkwalker SM
APRIL 5, 2016
Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.
Sprout Social
APRIL 11, 2017
With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement.
Pixlee
NOVEMBER 1, 2018
Hashtags used to be the king of Instagram, but if your brand is ignoring tags and mentions, you’re missing a big piece of the IG puzzle. In fact, photos and videos with specific mentions and tags are four percent more likely to lead to eCommerce revenue as ads, on homepages, on product description pages and every UGC use case — likely because it’s a more sophisticated poster. Mentions and Tags Win for UGC.
agora pulse
DECEMBER 6, 2018
Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories.
Razor Social
AUGUST 16, 2017
We all know that UGC is far more believable than content produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage?
Pixlee
APRIL 27, 2017
Instagram, in particular, can be a drain on resources if not tended to in an efficient manner. As a result, many marketers have turned to reposting user-generated content on Instagram to avoid content fatigue on the channel. Popular repost Instagram apps include: Repost for Instagram.
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