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How to Optimize UGC for Employee Advocacy Success

Oktopost

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. What is User-Generated Content?

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How to Make the Most of Hashtags on Instagram

Buffer Social

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful?

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Instagram engagement rate: How to calculate yours in 2024

Sprout Social

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

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Instagram shopping: How to get set up and start making sales

Hootsuite

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. This makes your products shoppable directly on Instagram or through your website. This makes your products shoppable directly on Instagram or through your website. of Instagram shoppers reach this threshold.

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What is a UGC Creator (and How to Become One)

Keyhole.co

Well, a user-generated content (UGC) creator might be your thing. Read on to learn everything you need to become a UGC creator. What is UGC? Consumers share UGC on social media, blogs, review websites, and more. Heres an example of a UGC video created by a social media user who shot his mountain bike ride on his GoPro.

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How to optimize your video content strategy with Instagram Trial Reels

Sprout Social

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

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Instagram Marketing in 2025: The Complete Guide to Form Your Strategy (+ Best Practices)

Buffer Social

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. Choose the right type of Instagram account 2. Spend time on Instagram 7.