INDUSTRY INSIGHTS YOUR PEERS ARE READING
Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery. The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog. MORE
Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2019. A post with at least one Instagram hashtag averages 12.6% Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags. MORE
Stories have become a major part of Instagram, receiving millions of views daily. With so many eyeballs on this content, it’s important to use Instagram best practices in this area of the platform along with the posts you add to your page. Share UGC. MORE
When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. View this post on Instagram. MORE
When Instagram stories rolled out, I didn’t really get it. My personal favorite way to use Instagram Stories is to expand reach, building brand awareness in the process, and in this post, I’ll show strategies you can use to do just this. What Are Instagram Stories? MORE
When should you use Instagram’s slideshow? Instagram is not a full representation of your life or your brand. Here are some tips to help marketers (and everyone else) use Instagram slideshows to benefit both the brand and their audience. MORE
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect. MORE
User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. MORE
The rules for Instagram hashtags have changed. It’s a brand new year and like almost everything else related to Instagram, best practices that worked in the past just aren’t as effective anymore. Switch Up Your Instagram Hashtags to Avoid “Spammy” Behavior. MORE
Facebook and Instagram Ads. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Instagram Stories and YouTube Video. MORE
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. MORE
Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Incorporate UGC & EGC. MORE
What business doesn’t want their Instagram posts to gain more visibility? The key to increased visibility is to expand your Instagram reach. If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us. MORE
UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. MORE
Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. At an NYC flagship store, interactive touchscreens were placed all around the store with fresh Instagram content where shoppers can instantly engage with their favorite products. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today! MORE
Instagram Stories stickers are not just a fun way to add more personality to your stories — they’re also extremely useful for growing your businesses! . So anyone who searches for that location on Instagram will be able to see and engage with your story. MORE
Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? 1: Repost A User’s Instagram Post to Your Instagram Stories. MORE
Are you wondering how to plan Instagram content in advance, without spending hours at your laptop? For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult. MORE
Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. And if you’ve already got the latest updates down pat, skip ahead for tips on how to create great Instagram Stories ). MORE
The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. User Generated Content (UGC). UGC is being used by brands more and more often. Some brands use UGC it well, while others? MORE
Want to get more engagement on Instagram Stories? Instagram Stories are a fun, free, and effective way to engage with your audience, even if they aren’t seeing your posts in their feed. Not sure how to storyboard your Instagram Stories? View this post on Instagram. MORE
Every month, 90 million fingers tap on an Instagram shopping post to learn more about products. For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases. MORE
Instagram is of course a great place for images, but Jon has been happy to see Facebook and Twitter make it easier to share images as well. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. MORE
Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. MORE
If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! . Here are 10 Instagram hashtag hacks and tricks you don’t want to miss: . View this post on Instagram. MORE
Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Instagram API Changes. MORE
Have you ever stared at your phone wondering what to post on Instagram, and come up blank? “Instagram block” is totally normal, especially if you’re looking to maintain a consistent stream of posts and a busy content calendar. View this post on Instagram. MORE
Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources. MORE
Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. . MORE
Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC. Reach out to the Pixlee team to learn how UGC can work in your marketing strategy. MORE
Instagram is more than just a visual platform used to share those stunning images of mountainside views and great lakes. More than 500 million people log into Instagram every day and one billion log in at least once a month. Selling on Instagram is clearly a very profitable possibility. MORE
From creating videos using simple apps, to repurposing top performing content, utilizing UGC and more, we’re here to help you boost your brand’s social presence in a flash. Incorporate UGC. User-Generated Content (UGC) is a win/win quick win (try saying 10 times fast). MORE
You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly? MORE
Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. What are some of your favorite Instagram hashtag best practices? MORE
When I first started managing Instagram accounts for organizations, I did it all manually. I would have to schedule times in my calendar for Instagram posting. Have you been posting manually to Instagram? Why Use an Instagram Posting App? Sharing UGC. MORE
Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Instagram API Changes. MORE
With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Tip #4: Schedule Your Instagram Posts More Frequently Than Usual. MORE
Whether you’ve been using Instagram for a few months or several years, it’s never a bad time to run an Instagram audit! . Looking to run an Instagram audit but aren’t sure where to start? In this post, we’ll cover how to run your own Instagram audit in 8 easy steps. MORE
Is your Instagram in need of a little love right now? So here it goes: roses are red, violets are blue… here’s some Instagram inspo we’ve picked out for you! Instagram Inspo #1: Supergoop’s Super-Cool Content Strategy. View this post on Instagram. MORE
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. MORE
Have you started using Instagram stories yet? Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate your Instagram story game. MORE
Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Incorporate UGC & EGC. MORE
Have you read the Instagram terms of use ? Plus, by the time I started using Instagram, I’d already signed my first born over to Facebook Rumpelstiltskin anyway… It turns out that Instagram has some pretty strict rules about certain things. Truth time. MORE
Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. In 2019, it’s time to reframe how you think about Instagram engagement. MORE
Pixlee
APRIL 12, 2018
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.
Ignite Social Media
JANUARY 30, 2017
UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.
Janet Fouts
NOVEMBER 7, 2017
The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. User Generated Content (UGC). UGC is being used by brands more and more often. Some brands use UGC it well, while others?
Pixlee
MAY 13, 2019
Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery. The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog.
Pixlee
JANUARY 29, 2019
Facebook and Instagram Ads. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Instagram Stories and YouTube Video.
agora pulse
JANUARY 31, 2018
When I first started managing Instagram accounts for organizations, I did it all manually. I would have to schedule times in my calendar for Instagram posting. Have you been posting manually to Instagram? Why Use an Instagram Posting App? Sharing UGC.
Convince & Convert
APRIL 20, 2015
Instagram is of course a great place for images, but Jon has been happy to see Facebook and Twitter make it easier to share images as well. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale.
Later
MAY 19, 2019
Want to get more engagement on Instagram Stories? Instagram Stories are a fun, free, and effective way to engage with your audience, even if they aren’t seeing your posts in their feed. Not sure how to storyboard your Instagram Stories? View this post on Instagram.
Later
MAY 8, 2019
When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. View this post on Instagram.
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.
Ignite Social Media
SEPTEMBER 18, 2018
Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. And if you’ve already got the latest updates down pat, skip ahead for tips on how to create great Instagram Stories ).
Later
JUNE 14, 2019
The rules for Instagram hashtags have changed. It’s a brand new year and like almost everything else related to Instagram, best practices that worked in the past just aren’t as effective anymore. Switch Up Your Instagram Hashtags to Avoid “Spammy” Behavior.
Later
APRIL 22, 2019
Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? 1: Repost A User’s Instagram Post to Your Instagram Stories.
Later
NOVEMBER 11, 2018
Every month, 90 million fingers tap on an Instagram shopping post to learn more about products. For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases.
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.
Later
APRIL 3, 2019
If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place! . Here are 10 Instagram hashtag hacks and tricks you don’t want to miss: . View this post on Instagram.
Later
JANUARY 30, 2019
Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2019. A post with at least one Instagram hashtag averages 12.6% Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.
Pixlee
DECEMBER 4, 2017
Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources.
Pixlee
MAY 4, 2018
User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.
Ignite Social Media
FEBRUARY 22, 2019
From creating videos using simple apps, to repurposing top performing content, utilizing UGC and more, we’re here to help you boost your brand’s social presence in a flash. Incorporate UGC. User-Generated Content (UGC) is a win/win quick win (try saying 10 times fast).
Ignite Social Media
JUNE 29, 2018
Have you started using Instagram stories yet? Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate your Instagram story game.
Pixlee
NOVEMBER 13, 2018
Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC. Reach out to the Pixlee team to learn how UGC can work in your marketing strategy.
Later
JUNE 12, 2019
Have you ever stared at your phone wondering what to post on Instagram, and come up blank? “Instagram block” is totally normal, especially if you’re looking to maintain a consistent stream of posts and a busy content calendar. View this post on Instagram.
agora pulse
JANUARY 23, 2019
Instagram is more than just a visual platform used to share those stunning images of mountainside views and great lakes. More than 500 million people log into Instagram every day and one billion log in at least once a month. Selling on Instagram is clearly a very profitable possibility.
Later
JANUARY 27, 2019
Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. In 2019, it’s time to reframe how you think about Instagram engagement.
Pixlee
AUGUST 23, 2018
Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. At an NYC flagship store, interactive touchscreens were placed all around the store with fresh Instagram content where shoppers can instantly engage with their favorite products. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today!
agora pulse
AUGUST 16, 2017
Have you read the Instagram terms of use ? Plus, by the time I started using Instagram, I’d already signed my first born over to Facebook Rumpelstiltskin anyway… It turns out that Instagram has some pretty strict rules about certain things. Truth time.
Later
NOVEMBER 14, 2018
With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Tip #4: Schedule Your Instagram Posts More Frequently Than Usual.
agora pulse
JUNE 6, 2018
Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Incorporate UGC & EGC.
agora pulse
JUNE 6, 2018
Instagram took Snapchat’s Stories feature and truly made it their own. With near-constant updates and new additions coming to Stories ever since it was first released, they’ve become an essential part of marketing on Instagram. Incorporate UGC & EGC.
agora pulse
APRIL 25, 2017
What business doesn’t want their Instagram posts to gain more visibility? The key to increased visibility is to expand your Instagram reach. If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us.
Later
MARCH 13, 2019
Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about.
Later
SEPTEMBER 19, 2018
Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. .
agora pulse
JULY 11, 2017
When Instagram stories rolled out, I didn’t really get it. My personal favorite way to use Instagram Stories is to expand reach, building brand awareness in the process, and in this post, I’ll show strategies you can use to do just this. What Are Instagram Stories?
Later
MAY 15, 2019
Whether you’ve been using Instagram for a few months or several years, it’s never a bad time to run an Instagram audit! . Looking to run an Instagram audit but aren’t sure where to start? In this post, we’ll cover how to run your own Instagram audit in 8 easy steps.
Later
FEBRUARY 27, 2019
Instagram Stories stickers are not just a fun way to add more personality to your stories — they’re also extremely useful for growing your businesses! . So anyone who searches for that location on Instagram will be able to see and engage with your story.
Later
FEBRUARY 6, 2019
Are you wondering how to plan Instagram content in advance, without spending hours at your laptop? For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult.
agora pulse
APRIL 11, 2018
Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Instagram API Changes.
Ignite Social Media
APRIL 24, 2017
You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?
agora pulse
DECEMBER 27, 2016
Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. What are some of your favorite Instagram hashtag best practices?
Later
FEBRUARY 13, 2019
Is your Instagram in need of a little love right now? So here it goes: roses are red, violets are blue… here’s some Instagram inspo we’ve picked out for you! Instagram Inspo #1: Supergoop’s Super-Cool Content Strategy. View this post on Instagram.
Convince & Convert
JANUARY 25, 2018
When should you use Instagram’s slideshow? Instagram is not a full representation of your life or your brand. Here are some tips to help marketers (and everyone else) use Instagram slideshows to benefit both the brand and their audience.
agora pulse
APRIL 11, 2018
Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Instagram API Changes.
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