Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. That’s why Haus Labs’ feed is one to watch. Get started.

Examples 113

Examples HootSuite Sentiment UGC 113

Sprout Social

SEPTEMBER 17, 2024

According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). And when you post captivating product photos on Instagram , it’s an invitation, not a hard sell. Let’s start with the basics. This sparks those impulse buys. Cross-promotion is key.

Retail 119

Retail Social Media How To UGC 119

Social Media Today

JUNE 25, 2025

Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Press Release 149

Press Release Trends Wikimedia Policies 149

Convince & Convert

AUGUST 29, 2024

Unlike TikTok and Instagram, YouTube thrives on long-form videos. Protect Ad Placements With YouTube’s Safety Advantage Brand safety is non-negotiable for any business investing in advertising, whether it’s a traditional TV commercial, a sophisticated animated ad , or UGC.

YouTube 145

YouTube B2B Reputation Organization 145

Hootsuite

OCTOBER 30, 2024

Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences. Social media management is the process of planning, creating, and managing content across platforms like TikTok , Facebook , Instagram , X (formerly Twitter) , LinkedIn , Pinterest and YouTube. Visual content. Video content.

Social Media Management 124

Social Media Management Social Media HootSuite Metrics 124

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 130

Examples Strategy HootSuite Sentiment 130

Hootsuite

JANUARY 10, 2025

Share user-generated content (UGC) User-generated content , or UGC, is any social content text, videos, images, reviews, etc. Plus, UGC posts reliably earn high engagement. But if you’re still building your audience, consider hiring a UGC creator to make content for you. created by people rather than brands.

Engagement 119

Engagement Facebook HootSuite UGC 119

Oktopost

FEBRUARY 18, 2025

We’re in an era where authentic voices drive engagement, making User-Generated Content (UGC) and Employee-Generated Content (EGC) essential to B2B brand marketing and communication strategies. Well also highlight real-world examples of brands using UGC and EGC to drive engagement, build credibility, and boost their conversion rate.

UGC 62

UGC B2B Marketing Authentication 62

Sprout Social

JANUARY 27, 2025

According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). And when you post captivating product photos on Instagram , it’s an invitation, not a hard sell. Lets start with the basics. This sparks those impulse buys. Cross-promotion is key.

Retail 88

Retail Social Media How To UGC 88

Social Media Strategies Summit

FEBRUARY 28, 2025

So, while it might be smaller than Instagram and TikTok, its still a big deal. Because LinkedIn is a professional social network, people rarely browse it for fun (unlike Facebook, Instagram, TikTok, or pretty much every other social platform we can think of), so theyre more likely to pay attention to serious ads.

Examples 179

Examples LinkedIn Newsletter UGC 179

Sprout Social

OCTOBER 28, 2024

These are brand mentions on social media networks including Facebook, Instagram, LinkedIn, Pinterest, TikTok and X (formerly known as Twitter). This includes major networks like Facebook, Instagram and X, along with popular forums and review sites. Social media mentions Social mentions are likely the ones you’re most familiar with.

Brands 116

Brands Sentiment Forums Brand Monitoring 116

Hootsuite

MAY 1, 2025

Whether you work with micro-influencers, tap into UGC, or use affiliate models, thoughtful partnerships can drive engagement, conversions, and brand loyalty. Todays creators connect with their followers across Instagram , LinkedIn , Threads , and beyond. What is an influencer marketing campaign? Multi-platform reach.

Influencer 94

Influencer Examples Campaign Marketing 94

Sprout Social

DECEMBER 2, 2024

Influencers for an Instagram campaign The majority of consumers (61%) say that Instagram is their top social media network for product discovery, which is influencers’ bread and butter. With Instagram influencer marketing , engagement rates are vital. Also, pay attention to the type of content an Instagram influencer produces.

Influencer 111

Influencer Strategy Template Templates 111

Social Media Strategies Summit

MARCH 12, 2025

Providing visible social support like Topicals does by answering customer questions on Instagram can be one of these tactics. By encouraging customers to upload multimedia content along with their feedback, the brand is effectively creating a library of authentic UGC.

Products 147

Products Social Media Brands How To 147

Sprout Social

JANUARY 15, 2025

In contrast, affiliate influencers’ user-generated content (UGC) feels more authentic and relatable, which is exactly why audiences trust and connect with it more. Short-form videos, in particular, can be reposted to multiple platforms like TikTok, Instagram Reels and YouTube Shorts. Trying to reach Gen Z?

Influencer 99

Influencer Brands Affiliate marketing Discount 99

Sprout Social

MAY 29, 2025

Consumers make purchases on Facebook first When consumers are ready to make a purchase on social media, Facebook is frequently the first network they turn to ( 39% of consumers ), followed closely by TikTok at 36% and Instagram at 29%. Instagram, TikTok and YouTube came in second. The pattern shifts dramatically for Gen Z.

ROI 82

ROI Statistics Social Media UGC 82

Oktopost

JANUARY 6, 2025

Gen Z social media managers excel at sharing behind-the-scenes content, employee stories, and user-generated content (UGC). Platforms like TikTok, Instagram Reels, and LinkedIn Live are being leveraged to humanize B2B brands. Platforms like TikTok, Instagram Reels, and LinkedIn Live are being leveraged to humanize B2B brands.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Sprout Social

OCTOBER 22, 2024

According to The 2024 Social Media Content Strategy Report , 91% of Gen Z social media users are on Instagram and another 86% are on TikTok , making these platforms the most popular for Zoomers. The same report found that they are also most likely to use TikTok and Instagram for staying up to date on the news, and Instagram for customer care.

Social Media 96

Social Media Brands Survey Trends 96

Social Media Strategies Summit

JUNE 11, 2025

Short-Form Videos and Reels Quick tips, beginner how-tos, or simple tutorials work well on platforms like Instagram, TikTok, Threads, Facebook, and YouTube. User-Generated Content (UGC) Content created by your actual customers builds instant credibility. A few formats work especially well: 1. Here’s what works well: 1. Keep it subtle.

Real Estate 165

Real Estate Content UGC Comparison 165

Buffer Social

MARCH 23, 2025

In Buffer, you can respond to Facebook Page and Instagram comments directly and also get smart alerts about questions, negative comments, or comments about a purchase. Many social media platforms — like Instagram and TikTok — also allow you to reply to a comment with another post. The best part?

Social Media 77

Social Media Engagement UGC Metrics 77

Hootsuite

NOVEMBER 7, 2024

Lean into user-generated content (UGC) Recent research published in the Archives of Humanities & Social Sciences Research found that UGC is “a significant factor influencing brand loyalty on social media.” Here, GoPro got the chance to share a beautiful UGC image that highlights what the product can do. Starbucks listened.

Loyalty 124

Loyalty Brands HootSuite How To 124

Hootsuite

APRIL 22, 2025

Check out our Facebook Page optimization guide for how to connect it to your Instagram account, add a Page admin, and other useful tips. Theres a new option: subscribing to Meta Verified , a paid subscription any business or creator can sign up for to get a checkmark on Facebook, Instagram, and WhatsApp.

Facebook 102

Facebook HootSuite Marketing Groups 102

Oktopost

SEPTEMBER 19, 2024

Have any of your Instagram reels brought in new customers? It considers the types of content you share ( UGC posts for employee advocacy , founder stories, behind-the-scenes product shots) and where and how your audience interacts with the content. How much revenue has been generated from your LinkedIn posts last month?

Data 62

Data Social Media B2B Analytics 62

Oktopost

APRIL 28, 2025

From Facebook and Twitter to scroll-happy platforms like Instagram and TikTok, or the B2B favourite – LinkedIn, the list of social media great for B2B content marketing isnt filled with unfamiliar names. Where to post it Chances are, anyone reading this article has at least one or two social media accounts on the go.

Publishing 62

Publishing Social Media Content B2B 62

Hootsuite

JULY 15, 2025

For example, do you aim to increase the brand’s Instagram follower count by 500 next month? You might track metrics like Instagram Reels views , reach, or follower growth. What works on Instagram might not work on LinkedIn. UGC is a strong indicator of brand affinity, trust, and community engagement,” she explains.

Social Media 61

Social Media HootSuite Metrics Marketing 61

Keyhole.co

NOVEMBER 20, 2024

Consider launching campaigns encouraging user-generated content (UGC) where users share their experiences with your product or service. Engage in discussions, share expertise, and build relationships with other thought leaders, rather than being overtly promotional. Frequently Asked Questions 1. Can brands maintain multiple Bluesky instances?

Marketing 52

Marketing Metrics Domain Name Communities 52

Sprout Social

APRIL 21, 2025

Examples of brands in niche communities As niche communities thrive on both major (Instagram, TikTok) and decentralized networks (Discord, Mastadon), there are many opportunities for brands to connect with these audiences. The UGC was used as new visuals for Auburns song Daydream. This is particularly true of lifestyle communities.

Communities 99

Communities Brands Reddit Travel 99

Keyhole.co

FEBRUARY 11, 2025

Doves Social Media Presence Current platform reach: Instagram: 1M followers Facebook: 27M followers TikTok: 382K followers X: 177K followers YouTube: 171K subscribers Doves largest audience is still on Facebook, but its most impactful conversations happen elsewhere. Source The campaign landed with impact, and Instagram was its natural home.

Strategy 52

Strategy Brands Sports Campaign 52

Buffer Social

DECEMBER 10, 2024

User-generated content (UGC) thrives on this day, and brands can tap into trends by encouraging engagement and showcasing their audience. Let’s start with the obvious: Announce a fictional product or feature that aligns humorously with your brand. Content ideas: Run a selfie challenge: “Show us how you use [product/service].

Social Media 113

Social Media Meme Small Business Eventful 113

Oktopost

DECEMBER 17, 2024

The University of Iowa builds social media engagement with its ongoing “Ask a Hawkeye” series in Instagram Stories. The format feels fresh and engaging because it offers an authentic, unfiltered look at your company through the eyes of your team.

Examples 116

Examples Content Authentication B2B 116

Sprout Social

MAY 19, 2025

of marketers prefer Instagram , and 51.6% Go beyond quantitative goals and consider these outcomes: User-generated content (UGC) : Encourage influencers to produce honest, authentic content. If youre a software company, UGC can look like a creator uploading a screen recording of their onboarding experience. For example, 57.1%

Influencer 56

Influencer Marketing UGC Authentication 56

Buffer Social

DECEMBER 4, 2024

Share user-generated content to your TikTok account User-generated content (UGC) is a goldmine for content creators looking to build a more engaged and loyal community. You should also prioritize quality over quantity – choose UGC that aligns with your brand and content quality standards.

How To 96

How To Hashtag UGC Collaboration 96

Sprout Social

MARCH 13, 2025

In 2024, Australians favoured Facebook, YouTube and Instagram overall, while Gen Z preferred Instagram, YouTube and TikTok. In November 2024, Australia announced a ban on social media for children under 16, covering TikTok, Facebook, Instagram and X, but exempting YouTube. The law takes effect in late 2025.

Statistics 56

Statistics Social Media Reddit Influencer 56

Oktopost

JUNE 10, 2025

Like User-Generated Content (UGC), EGC foregrounds real experiences rather than polished, marketing-driven narratives. Some companies organize internal campaigns where LGBTQ+ employees and allies share a “day in the life” on Instagram or LinkedIn. So what does this shift look like in action?

Content 62

Content Authentication Press Release ROI 62

The Realtime Report

NOVEMBER 26, 2024

Instagram might be perfect for visually stunning product showcases, while LinkedIn could work for more formal content. Understanding the nuances of each platform also allows you to use its unique features to your advantage, whether that’s Instagram reels or Facebook Live events. Each platform has its own vibe.

Strategy 91

Strategy Brands UGC Survey 91

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Trends 96

Trends Instagram List Brands 96

Buffer Social

JUNE 3, 2025

Media library + mobile support A searchable media library stores brand assets, UGC, and evergreen graphics so you’re not hunting down that logo for the hundredth time. Add shared drafts, internal notes, and role permissions, and the tool becomes the hub for your whole social media management process.

Social Media 75

Social Media Tools HootSuite Curation 75