Sprout Social

APRIL 21, 2025

Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

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Communities Brands Reddit Travel 99

Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In this article, I’ll break down exactly how the platform ranks content and share tips for increasing your chances of getting your Instagram content in front of more people. ⚡ Need Instagram help?

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Instagram Hashtag Guidelines Feedly 129

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

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Examples Communities Brands Forums 246

Buffer Social

MAY 15, 2025

Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community. Get started for free today and see for yourself.

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Instagram Film Features Community building 117

Buffer Social

APRIL 10, 2025

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things.

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Badge Instagram How To Applications 109

Buffer Social

DECEMBER 12, 2024

Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players. Pinterest and Instagram have shown steady growth. Instagram 1.28M total connections with 104.1K Instagram has grown 94.7%

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Social Media Instagram YouTube Data 108

Buffer Social

MARCH 12, 2025

Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience?  Well, meet Instagram ads. Ads appear in the same format as organic posts across Instagram Stories, Reels, Explore, and in-feed posts. How much do Instagram ads cost? The bad news?

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Instagram CPM Cost Campaign 112

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

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Instagram Video Strategy Content 94

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

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Communities Process Brands How To 229

Social Media Today

MARCH 13, 2025

Meta's launching the first stage of its Community Notes program with users in the US.

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Communities Instagram Facebook 179

Social Media Strategies Summit

JANUARY 25, 2024

Building a Social Media Community Think about your own network for a second: how many loved ones do you communicate with via multiple platforms? You might tag them in a meme on Instagram, email them, and text them — all on the same day. However, it’s important to remember that building a community on social media is tough.

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Communities Social Media Engagement Transportation 279

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. This makes your products shoppable directly on Instagram or through your website. This makes your products shoppable directly on Instagram or through your website. of Instagram shoppers reach this threshold.

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Instagram UGC How To HootSuite 96

Social Media Strategies Summit

APRIL 29, 2025

Laura at USCs Keck School of Medicine suggests beginning with the fundamentals: Are you shooting for a horizontal platform like YouTube or a vertical one like Instagram Reels, TikTok, and YouTube Shorts ? View this post on Instagram A post shared by Bates College (@batescollege) Its a nice mental shortcut, he says.

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Education Video Content Authentication 204

Social Media Strategies Summit

JANUARY 15, 2025

Like the collaboration she pitched with NASA and astronaut Jeanette Epps: Image source You can check out some of the campaign content here: Ver esta publicacin en Instagram Una publicacin compartida por U.S. For instance, hes a big advocate of joining a community. Why should you follow him? Jessie Brown Who is she?

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Social Media Marketing LinkedIn Consultant 264

Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. Instagram’s @Creators for trending topics and best practices. Later’s regular roundups of Instagram Reels and TikTok Rachel Karten’s Link in Bio newsletter for trends and case studies.

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Trends Brands Education Instagram 264

Buffer Social

MAY 22, 2025

That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018 , lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories. And it’s not the only way Instagram is leaning into exclusivity.

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Instagram How To Collaboration FAQ 74

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. This article will break down how to use Instagram for your small business in 2022 and beyond. Image via Instagram.

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Small Business Instagram Platform How To 246

Sprout Social

JANUARY 28, 2025

Growing with Instagram Reels takes more than trend-hopping and editing chops. In this post, well show you how to track your Instagram Reels analytics. In this post, well show you how to track your Instagram Reels analytics. To access your Instagram Reels analytics, youll need a business or creator account.

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Analytics Instagram How To Metrics 82

Buffer Social

MARCH 6, 2025

Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.  Sound good? Let’s dig in. 

Instagram 107

Instagram Small Business Authentication Social Media 107

Buffer Social

APRIL 15, 2025

That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform.

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Instagram How To Notification Remix 76

Social Media Today

FEBRUARY 20, 2025

Community Notes is coming to Facebook, Instagram, and Threads.

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Communities Overview Instagram Facebook 178

SocMed Sean

MAY 12, 2022

Instagram is an incredibly popular social media app that is enjoyed by millions of people around the globe. While many popular social media sites have been around for several years and work smoothly most of the time, even the biggest and most popular of them can have issues, and Instagram is no exception. Instagram Feed Not Refreshing.

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Issues Instagram Notification Feedly 246

Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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Instagram Brands Real Estate Remix 246

Sprout Social

SEPTEMBER 17, 2024

According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic.

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Retail Social Media How To UGC 123

Sprout Social

SEPTEMBER 12, 2024

Some content types include: Instagram Reels and carousels YouTube Shorts X (formerly known as Twitter) posts LinkedIn posts TikTok video and slideshows Top trends in social media content As new social networks and technologies emerge, the content creation industry evolves—and consumer preferences are changing in lockstep.

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Social Media Content How To Sentiment 137

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. It’s a broad definition, and intentionally so.

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Social Media Brands Reddit B2B 126

Buffer Social

JANUARY 13, 2025

Smaller communities will be prioritized Prediction: Creators and their audiences will pursue small, exclusive spaces to interact. She predicts that “spam pages” or private communities will allow creators to maintain control over their content while building authentic relationships away from the scrutiny of brand partnerships.

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Social Media Authentication Social Media Management LinkedIn 129

Social Media Today

JUNE 16, 2025

Reddit has announced a new community insights element , which will enable you to dig into Reddit conversation trends around different topics, so you can get a better understanding of what’s being said about your brand and/or niche. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. TechTarget, Inc.s

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Reddit Research Conversation Press Release 138

Webbiquity SMM

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Now you’ve got “social media 2.0,” which tends to be more community-oriented.

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B2B Influencer Platform SMS 337

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Social media management is the process of planning, creating, and managing content across platforms like TikTok , Facebook , Instagram , X (formerly Twitter) , LinkedIn , Pinterest and YouTube. Visual content.

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Social Media Management Social Media HootSuite Metrics 123

Sprout Social

NOVEMBER 20, 2024

Instagram Instagram is used by 84% of social media users, the most of all networks. The main reason for scrolling on Instagram is to connect with friends and family and alleviate boredom. You can use this wide appeal to incorporate edutainment content on Instagram.

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Social Media Atlassian Strategy Content 112

Buffer Social

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week. Ready to elevate your Instagram strategy without breaking the bank?

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Instagram Tools Hashtag Template 106

Social Media Strategies Summit

MARCH 20, 2025

Instead, they went down the storytelling route by enlisting influencer Ssonia Ong , who shared how staying in a Graduate hotel helped her to relive her college days with her husband: View this post on Instagram A post shared by Hilton (@hilton) All of which made the campaign feel more authentic and relatable and less salesy.

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Trends Social Media Case Study Marketing 165

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Guest post by Val Razo.

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B2B Company Instagram Cost 190

Social Media Today

JUNE 16, 2025

Tapping into trending entertainment discussion could help Threads become a bigger competitor for X, and grow its evolving community, which is steadily rising to become a more important companion for live event discussion. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

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Press Release Wikimedia Policies Newsletter 147

Buffer Social

APRIL 7, 2025

Meanwhile, Instagram’s engagement is lower than ever, but that doesn’t mean it’s losing relevance. Platforms with massive reach — like Instagram — may have lower engagement rates but still drive more total interactions than smaller, higher-engagement platforms like LinkedIn.

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Platform LinkedIn Engagement Patterns 126

Sprout Social

JANUARY 15, 2025

Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social. Instagram and YouTube are two other top contenders. That doesnt mean you need to create a brand presence everywhere.

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Brands Influencer Hosting YouTube 129