Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In this article, I’ll break down exactly how the platform ranks content and share tips for increasing your chances of getting your Instagram content in front of more people. ⚡ Need Instagram help?

Instagram 131

Instagram Hashtag Guidelines Feed 131

Webbiquity SMM

FEBRUARY 16, 2021

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

B2B 297

B2B Examples Company Instagram 297

Sherrilynne Starkie

JUNE 23, 2025

Turns out Instagram was their digital watering hole. Use native tools like Instagram Insights and LinkedIn Analytics—or level up with Sprout Social, Hootsuite, or Google Analytics—to find out what’s actually moving the needle. Authenticity wins here. Then along came a new client in a younger-skewing healthcare profession.

Social Media 221

Social Media Meme Hashtag Metrics 221

Oktopost

FEBRUARY 23, 2025

Employee participation on social media can amplify the company’s reach, enhance personal branding, and build authentic connections with audiences. However, balancing authenticity and professionalism is critical to ensure both employees and the company benefit from this activity.

Handbook 62

Handbook Authentication Social Media Privacy 62

Buffer Social

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy it in just a few taps. check out You need an Instagram shopping account to sell products directly from the app.

Instagram 115

Instagram How To Buy Influencer 115

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. This makes your products shoppable directly on Instagram or through your website. This makes your products shoppable directly on Instagram or through your website. of Instagram shoppers reach this threshold.

Instagram 94

Instagram UGC How To HootSuite 94

Buffer Social

MARCH 6, 2025

Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.  Sound good? Let’s dig in. 

Instagram 109

Instagram Small Business Authentication Social Media 109

Buffer Social

JANUARY 13, 2025

But world-building isn’t just about serialized content or scaling businesses — it’s also about fostering authentic, interactive relationships, leading to the next prediction. Features like Instagram Broadcast Channels and Substack's chat channels reflect this shift toward private, curated interactions.

Social Media 131

Social Media Authentication Social Media Management LinkedIn 131

Buffer Social

NOVEMBER 21, 2024

While we’ve supported Creator and Business Instagram profiles for a while, many of you have asked for the ability to schedule content to your personal Instagram profiles too. That’s why we’re excited to introduce the ability to add personal Instagram profiles. We’re happy to share that now you can!

Instagram 77

Instagram Avatar API Notification 77

Convince & Convert

NOVEMBER 12, 2024

According to the findings of the Netline B2B Content Consumption Report , the demand for engaging, personalized content is growing, driving the shift toward more authentic, relatable digital experiences. Authentic and Engaging Content In 2025, authenticity is key.

B2B 166

B2B Trends Social Media Case Study 166

Buffer Social

JUNE 30, 2025

Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!” The track has lived rent-free in my head ever since — which speaks to the power of trending audio on Instagram. Wondering how to find trending audio on Instagram? 

Trends 75

Trends Instagram Remix Tips 75

Sprout Social

SEPTEMBER 12, 2024

Some content types include: Instagram Reels and carousels YouTube Shorts X (formerly known as Twitter) posts LinkedIn posts TikTok video and slideshows Top trends in social media content As new social networks and technologies emerge, the content creation industry evolves—and consumer preferences are changing in lockstep.

Social Media 135

Social Media Content How To Sentiment 135

Social Media Strategies Summit

MAY 21, 2025

All of which makes the content feel more authentic and increases its viral potential. But we still recognize good content when we see it, and this Instagram carousel definitely deserved to blow up: View this post on Instagram A post shared by rhode skin (@rhode) Why it Works There are a couple things I like about this post.

Brands 147

Brands Influencer Authentication Trends 147

Jon Loomer

JANUARY 20, 2025

People and Partner Access The client should have their own Business Portfolio , which is a collection of their assets (Facebook pages, Instagram accounts, apps, ad accounts, and more, and who has access to them. Two-Factor Authentication: Are all users set up with two-factor? PEOPLE People are typically the company’s employees.

Construction 174

Construction Advertising Campaign Eventful 174

Sprout Social

JANUARY 28, 2025

Growing with Instagram Reels takes more than trend-hopping and editing chops. In this post, well show you how to track your Instagram Reels analytics. In this post, well show you how to track your Instagram Reels analytics. To access your Instagram Reels analytics, youll need a business or creator account.

Analytics 82

Analytics Instagram How To Metrics 82

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. This article will break down how to use Instagram for your small business in 2022 and beyond. Image via Instagram.

Small Business 246

Small Business Instagram Platform How To 246

Social Media Strategies Summit

MARCH 12, 2025

Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent. Source: linkedin.com On the other hand, you can also humanize your brand by focusing on your audience and describing your relationships in an authentic way.

Products 147

Products Social Media Brands How To 147

Social Media Today

JUNE 25, 2025

Search Home Topics Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Library Events Press Releases Get Social Media Today in your inbox The free newsletter covering the top industry headlines Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Press Release 145

Press Release Trends Wikimedia Policies 145

Sprout Social

JULY 3, 2025

Top 10 fashion influencers in Australia (quick picks) Nicole Warne (@nicolewarne) Source: Instagram Instagram: 2.3M Lily May Mac (@lilymaymac) Source: Instagram Instagram: 3.4M Lily May Mac (@lilymaymac) Source: Instagram Instagram: 3.4M Emily Venz (@emilyvenz) Source: Instagram Instagram: 466.3K

Fashion 93

Fashion Influencer Brands YouTube 93

Hootsuite

MAY 1, 2025

The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting. Authenticity wins across all platforms. But not every collab delivers results.

Influencer 91

Influencer Examples Campaign Marketing 91

Social Media Today

JUNE 18, 2025

You’ll still be able to use other authentication methods, such as your password, to access your account. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Once it’s set up, you’ll be able to use your passkey moving forward to log in to Facebook on your mobile device.

Press Release 164

Press Release Facebook Wikimedia Policies 164

Webbiquity SMM

AUGUST 26, 2024

It is a trigger that keeps them glued to their phones, spending an absurd amount of time on sites like Facebook, Instagram, and TikTok. AI also analyzes engagement, sentiment, and the authenticity of the influencer’s content. Whoever said addiction can only be a consequence of substance abuse?

Social Media 207

Social Media Sentiment Marketing Analysis 207

Sprout Social

SEPTEMBER 17, 2024

According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). And when you post captivating product photos on Instagram , it’s an invitation, not a hard sell. Creativity is key here—let your products shine in a way that’s engaging and authentic.

Retail 120

Retail Social Media How To UGC 120

Buffer Social

DECEMBER 6, 2024

Try it → 👇 The latest from the blog Here’s a no-frills guide to Instagram hashtags and how to use them. Done well, it offers: Authenticity: Consumers trust creators more than traditional ads. However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity.

Newsletter 101

Newsletter Authentication Influencer Proposal 101

Buffer Social

APRIL 14, 2025

Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for every post I share on Instagram, and it never fails to help my content gain traction. Select ‘Add to story.’

Feed 71

Feed Feedly Instagram How To 71

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers.

Social Media 121

Social Media Survey Marketing Influencer 121

Oktopost

NOVEMBER 14, 2024

A positive and authentic employer brand will help you match with high-quality candidates who will fit in with your company culture. They can also share employee stories and networking advice on platforms like Instagram and TikTok. Improves business performance.

Examples 133

Examples Brands Hubspot Reputation 133

Sprout Social

MARCH 27, 2025

For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. The takeaway: Influencer marketing in Australia shows rapid growth and a desire for authenticity, high social media engagement and consumer trust. Instagram Influencer Marketing is enormous.

Statistics 90

Statistics Influencer Marketing Authentication 90

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? But knowing the value of authentic stories is one thinggetting your employees excited to share those stories and participate in the initiative is another. The question is, does it really work?

Examples 116

Examples Content Authentication B2B 116

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. Tip: Spot an influencer gushing over your brand?

Examples 110

Examples HootSuite Sentiment UGC 110

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Authentic UGC serves as social proof that your brand delivers on its promises and creates quality products that inspire loyalty. Source What are the Benefits of UGC for B2B Marketing?

UGC 106

UGC B2B How To Authentication 106

Sprout Social

JUNE 11, 2025

Takeovers can work well if you have a strong relationship with an influencer with a unique style or an authentic reputation. Treat influencers like long-term collaborators Building a strong working relationship with influencers enhances the authenticity of your campaigns over time.

Examples 105

Examples Influencer Campaign Marketing 105

Sprout Social

JUNE 26, 2025

Because they have a hand in creating them, the influencer’s promotion of the products feels more authentic. million TikTok followers and 650K Instagram followers. The key takeaway: By collaborating with creators who have an established history of loving the product, brands can tap into the authenticity audiences crave.

Influencer 107

Influencer Examples Marketing Affiliate marketing 107

Sprout Social

OCTOBER 22, 2024

According to The 2024 Social Media Content Strategy Report , 91% of Gen Z social media users are on Instagram and another 86% are on TikTok , making these platforms the most popular for Zoomers. The same report found that they are also most likely to use TikTok and Instagram for staying up to date on the news, and Instagram for customer care.

Social Media 96

Social Media Brands Survey Trends 96

Webbiquity SMM

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

Advertising 287

Advertising Social Media Strategy Authentication 287

Social Media Strategies Summit

SEPTEMBER 16, 2024

Amherst College: Share Day-in-the-Life Content Arguably, the single biggest benefit of recruiting student creators is to give an authentic look at the life of a typical student at your school. Learn more: Instagram Reels 101: Everything Your Brand Needs to Know to Get Started 3. Get inspired by these 10 real-world examples. Good stuff!

Examples 249

Examples Content UGC Education 249