Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

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Hootsuite

MARCH 19, 2025

Did you know that the average Instagram post only reaches about 32% of an account’s followers? Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? We decided to test it.

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Buffer Social

DECEMBER 3, 2024

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful?

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Ignite Social Media

JANUARY 7, 2025

Keeping up with Instagrams constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Contact us today!

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Oktopost

JANUARY 28, 2025

Goodbye, square grid Instagram has shaken things up once again, and this time, the update has everyone talking. As social media marketers, we know that adapting to changing platforms is a skill weve tested- and mastered – time and time again. It reflects a broader trend: Instagram is doubling down on vertical content.

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Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

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Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

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Buffer Social

NOVEMBER 19, 2024

With so many different post options, it’s hard to know which Instagram image size to use and when. Instagram image dimensions for each post type This cheat sheet showcases the various recommended sizes for all types of Instagram posts. 1 and 4:5 ,” we can help.

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Buffer Social

MARCH 12, 2025

Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience?  Well, meet Instagram ads. Ads appear in the same format as organic posts across Instagram Stories, Reels, Explore, and in-feed posts. How much do Instagram ads cost? The bad news?

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Buffer Social

APRIL 10, 2025

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things.

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Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In this article, I’ll break down exactly how the platform ranks content and share tips for increasing your chances of getting your Instagram content in front of more people. ⚡ Need Instagram help?

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Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. A/B testing is a traditional marketing approach that can work well on social media, too. A/B testing is a traditional marketing approach that can work well on social media, too.

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Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. What is a global social media marketing strategy?

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Sprout Social

NOVEMBER 25, 2024

Instagram Reels get some of the best engagement on the platform. For small businesses, Reels are the fastest way to grow on Instagram. Scheduling Instagram Reels in advance helps you post consistently, hit peak engagement times and focus on creating better content. In this post, we’ll show you 3 ways to schedule Instagram Reels.

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Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. This makes your products shoppable directly on Instagram or through your website. This makes your products shoppable directly on Instagram or through your website.

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Social Media Strategies Summit

APRIL 9, 2025

That’s one thing that makes social different from other marketing tools; these changes happen, but there’s always ways for us to roll with the punches. Key Social Media Marketing Challenges Not only are there a lot of opportunities out there, but there are also a ton of challenges some operational, some ecosystem-related.

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Buffer Social

JANUARY 21, 2025

Meta has a history of making strategic moves to fill market gaps. Remember when they launched Instagram Reels right after TikTok's ban in India? Still, the news will be a welcome surprise to Instagram Reels creators — particularly since it looks like it’s going to be a pretty powerful app!

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Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

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Buffer Social

FEBRUARY 24, 2025

Let's be reel real: no matter how well-thought-out your Instagram strategy is, you can never predict exactly how it’s going to perform. This is why I often advise aspiring Instagram creators and social media marketers to experiment. What are Instagram Trial Reels? Try new things. How do you get around that?

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Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. said the same.

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Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

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Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Social Media Strategies Summit

NOVEMBER 14, 2024

As a social media marketer, you likely spend a ton of time on multiple social platforms, and you probably follow a bunch of influencers and other higher ed institutions. Instagram’s @Creators for trending topics and best practices. Plus, there were plenty of real-life examples. Let’s get into it.

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Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

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Social Media Strategies Summit

MARCH 16, 2023

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. According to Pew Research Center , four in ten Americans are on Instagram. That goes for Instagram Reels, regular feed posts, and even Instagram Stories.

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Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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Buffer Social

MARCH 6, 2025

Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.  Sound good? Let’s dig in. 

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Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

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Buffer Social

APRIL 15, 2025

That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform.

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Buffer Social

NOVEMBER 21, 2024

While we’ve supported Creator and Business Instagram profiles for a while, many of you have asked for the ability to schedule content to your personal Instagram profiles too. That’s why we’re excited to introduce the ability to add personal Instagram profiles. We’re happy to share that now you can!

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Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. Why do content marketing on LinkedIn?

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Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

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Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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