Pixlee

MAY 13, 2019

Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog.

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Pixlee

DECEMBER 4, 2018

Athletic clothing retailer HYLETE found the ability to do just that. Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. Here’s how it works.

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Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

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Trends Retail UGC Authentication 75

Pixlee

NOVEMBER 13, 2018

As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday? Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%.

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Ignite Social Media

MARCH 22, 2019

To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Host a Fresh UGC Contest. Cleanup for Spring.

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Ignite Social Media

NOVEMBER 13, 2018

A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. Stories Use and Engagement Will Continue to Grow.

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Trends Social Media UGC Authentication 143

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. If you’re looking to increase your audience’s trust in your brand or product, UGC might be the way to go.

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Pixlee

NOVEMBER 10, 2020

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Knowing UGC is hugely effective is the first step in leveling up your email marketing.

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Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

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Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. This form of authentic content enhances customer trust in a brand because it comes from real customers and is perceived as unbiased.

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Hootsuite

JULY 6, 2022

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. They then repost people’s content on their feed. Try it Free.

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Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy. The Increasing Need for Content .

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Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

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Pixlee

JUNE 13, 2019

These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message. Instead of a professionally edited, stylized look at the LGBT community, these brands champion authentic representation through honest reflections of people and how they associate with these brands. Kimpton Hotels.

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Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. Here’s How it Works.

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Pixlee

MARCH 5, 2019

Retailers looking to add value to their in-store experiences stand to benefit from adopting similar interactive displays. The ads pulled new customer photos in real time and gave viewers an authentic and timely view of the mountain and resort. Breckenridge Shows that Content Matters to Travelers.

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Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Taking the steps to build your community pays incredible dividends for retailers on the hunt for word of mouth marketing, authentic product feedback, and positive user-generated content. Focus on Content.

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Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. Boiling Down Your Promise(s) .

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Brands UGC Apparel Discount 95

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices.

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Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign features “ real women, never models ” and shows women of different ages, body types, and ethnicities through user-generated content (UGC).

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Brands Content Authentication Campaign 77

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

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Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Kimpton Hotels showcases pet friendly accommodations through UGC. Brand Loyalty.

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Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Run a Social Media Contest Through Emails.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks.

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Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. As it turns out, that strategy is working very well for brands like Kirkland’s, who have seen tremendous growth on their social channels since lockdown occurred.

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Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. That’s what separates creator content from content built in-house.

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Pixlee

APRIL 25, 2019

Meanwhile, brands not advertising at these festivals are left wondering, are their competitors taking the next step toward community-driven marketing in other retail channels, or are these just marketing gimmicks and one-offs for the headlines? When FOMO Died. Year-Round Influencers.

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Pixlee

FEBRUARY 26, 2019

Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. The data backs this strategy up as UGC is proven to lift conversion rates. ISLE Surf and SUP incorporates UGC and reviews on their website. Combat Localized SEO.

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Pixlee

MAY 21, 2019

Using UGC helps you create an original and authentic connection with your audience. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. User-generated content can come in the form of images, videos, or text ratings and reviews. Ignoring Customer Demands .

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Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement. Use an Influencer Management Tool.

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Sprout Social

JULY 6, 2020

To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Here are five of the ways we’ve approached this at Sprout. Spread the word.

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Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

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Pixlee

OCTOBER 16, 2017

As it does, the internet as a retail distribution channel has become more and more powerful. Emerging Trend: Customers Want Authenticity. Magento’s Testimonials extension verifies the authenticity of each review and allows brands to display testimonials in various locations on their e-commerce site. Conclusion .

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Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Identifying brand advocates. Look to influencers within your community.

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Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising.

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Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. Instagram Aesthetic Trends #3: A Curated UGC Feed . Ready to jump on the UGC trend for 2020?

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