Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Taco Bell Loves UGC. Followers: 1.5M.

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Brands UGC Authentication Comparison 120

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. London-based retailer River Island uses Tags to make this reporting process easier. How are people responding to a campaign?

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Strategy Brands UGC Marketing 123

Pixlee

NOVEMBER 13, 2018

As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday? Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%.

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UGC Retail Embedding Compete 43

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

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Trends Retail UGC Authentication 75

Hootsuite

JULY 6, 2022

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. Partner with influencers to sell your products.

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Instagram HootSuite UGC Influencer 117

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

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Retail UGC Comparison Price 46

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” When consumers post about a brand on social media, they can influence their followers’ buying decisions. ” and “Consumers find UGC 9.8x

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UGC Content Case Study Influencer 71

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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UGC Widget Retail Discount 52

Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media.

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Real Estate UGC Virtual World Apparel 85

Ignite Social Media

NOVEMBER 13, 2018

Now more than ever, consumers are heavily influenced by what they see on social media. Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand.

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Trends Social Media UGC Authentication 143

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Sharing case studies from clients.

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UGC Marketing Mobile Review 52

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

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Social Media UGC Marketing Influencer 52

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy. The Increasing Need for Content .

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UGC Content Price Influencer 52

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling.

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Video Retail Influencer YouTube 131

Pixlee

JUNE 29, 2020

With UGC and influencer marketing, they don’t have to. . An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing. This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically.

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Authentication Brands UGC Construction 91

Keyhole.co

MARCH 7, 2023

Whether you’re a budding influencer or a small business owner, increasing your Instagram followers can boost your presence significantly. Collaborations and partnerships Brands with large followings are often sought after by influencers and other businesses for collaborations and partnerships. Don’t worry, though!

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Instagram UGC Hashtag Collaboration 52

Sprout Social

OCTOBER 19, 2022

For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Use creator platforms.

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Campaign Content How To Influencer 105

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

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Social Media Video Content UGC 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC. Empower Influencers.

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Strategy UGC Hotels Marketing 59

Pixlee

JULY 7, 2020

While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist. Staying relevant with influencers and icons has yet to go out of style, but in 2020, brands are perfecting their collabs.

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Brands UGC Communities Class 57

Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Build strong partnerships: Partner with niche influencers to reach a vast audience. This tactic can help accelerate sales without hassles.

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Instagram UGC Hashtag Guidelines 52

Sprout Social

FEBRUARY 23, 2022

Consider the types of personalized shopping experiences given to consumers that would be impossible without social media: Showing off your products: Through user-generated content and influencers, you can give your products a human touch and a serious sense of social proof. Featuring people (think: influencers and UGC) whenever possible.

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Instagram How To UGC Real Estate 130

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Especially with photoshoots canceled, and branded content creating rifts with consumers, UGC can work two-fold to build a better brand image.

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Strategy UGC Loyalty Sentiment 59

Pixlee

OCTOBER 15, 2020

A great way to do this is by using influencer marketing to highlight your upcoming deals on social media. For example, you can have your influencer promote a product, then mention that it is going on sale in a few weeks and that their audience should be on the lookout for those deals. Integrate Social Proof.

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UGC Brands Upcoming How To 60

Pixlee

APRIL 25, 2019

Meanwhile, brands not advertising at these festivals are left wondering, are their competitors taking the next step toward community-driven marketing in other retail channels, or are these just marketing gimmicks and one-offs for the headlines? Year-Round Influencers. When FOMO Died.

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Communities Geotagging Brands UGC 75

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Taking the steps to build your community pays incredible dividends for retailers on the hunt for word of mouth marketing, authentic product feedback, and positive user-generated content. Focus on Content.

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Retail Authentication UGC Case Study 68

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices.

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UGC Brands Apparel Content 59

Ignite Social Media

AUGUST 10, 2017

Prizes include: A trip to Maui (@hyattmaui) for you and your +1, a $5,000 gift card to the retail location where the winning pint was purchased, and Halo Top to sponsor a wish in partnership with The Make-A-Wish Foundation. ASOS’ Influencer Splash. This is why we're going to help you make dreams come true via @makeawishlosangeles!

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Social Media Airlines UGC Campaign 87

Pixlee

FEBRUARY 26, 2019

Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. Whether that means using local influencers or image styles that relate to that location, there are many strategies you can use to master localization. ISLE Surf and SUP incorporates UGC and reviews on their website.

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UGC Brands Travel Review 45

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Social Media SMS UGC Marketing 67

Pixlee

FEBRUARY 1, 2019

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

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Discount UGC How To Apparel 41

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Retail Social Media UGC How To 99

Later

MAY 6, 2020

Here, influencers and content creators came together to share TikTok videos about their life in the house, their beauty hacks, and of course, showcase the Fenty beauty line. Just like on Instagram, brands can really gain a whole host of benefits by partnering with an influencer or content creator. My Heart Went Oops – Tiagz.

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How To UGC Hashtag Trends 86

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

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Brands Retail Apparel Fashion 40

Social Media Strategies Summit

OCTOBER 3, 2019

ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. To kick off the challenge, GUESS partnered with popular influencers including @ourfire (2.3M The app’s parent company. It was the first-ever campaign of its kind on TikTok. Source: Mobile Marketer.

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Brands Meme Hashtag Campaign 114