The Modern Guide to Social Media for Retail

Sprout Social

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1.

8 Influencer Strategies for Retail Brands to Boost Sales

Simply Measured

The state of retail has evolved. If your business has yet to make social a central part of your retail strategy, your business is not performing at full capacity. A social strategy alone, however, is no longer enough to keep you competitive in the online retail space. Adoption – Influencers create positive brand sentiment as a trusted source to their following.

Trending Sources

The Importance of Off Channel Social Listening

Ignite Social Media

Retailer Website). For retail products (which includes some motor vehicles) two good sites to check for reviews before a purchase are Consumer Reports (membership site) and Consumer Search (free use).

How Twitter Users Feel About Their Jobs (Report)

SocialTimes Twitter

Last year, Monster and Brandwatch launched their first annual job report , looking at how people discuss their sentiments about their jobs on Twitter. Overall, food and beverage industry workers are still pretty unhappy with their work, as are retail and finance industry workers.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items.

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Be Kind To Brands

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We can laugh at this sentimental way of thinking, or we can be the change that we want to see in this world (as someone once, so brilliantly and famously, said ). retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino

Digitize The Physical To Win At Business

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The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." Let's say that you're a retail brand. They are digital, but will launch a POS system to bridge that and remove friction at the retail level. retail. retail brand. Should we even call anything "digital" anymore?

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. How: Sentiment analysis on the mentions.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Where are people especially interested in a particular retailer? For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Online reputation management is a must for brands and businesses and doing a sentiment analysis is a good first step.

It's Not Easy To Be A Loving Brand These Days

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Never has a sentiment been so true like it is for brands these day. If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part). We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. retail. retailer. Be careful what you wish for.

Introducing the Tag Report: Analyze Performance Across Your Tagged Messages

Sprout Social

Sprout’s message tagging system was designed to fit a myriad of use cases ranging from measuring campaigns to understanding brand sentiment. For instance, let’s say you’re a retail brand that runs a social campaign around a summer promotion. Understanding Brand Sentiment.

Increase Profits With Smarter Trade Promotions

The Realtime Report

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. However, despite companies’ sentiments, many would be better off staying at home. Increase Profits With Smarter Trade Promotions.

No Pictures Allowed

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Neither reason seems to make any sense, because the general sentiment of the statement "no photography" screams: "we don't trust you!" All of these sentiments (and more) point to trust. Yes, the retailer may be screwed by a handful of people, but instead they're punishing everybody for the misgivings of a select and evil few. retail operation. I nearly got kicked out of a furniture store yesterday.

McDonald’s Is Using These Social Strategies in Olympics 2016 [AND RESULTS]

Simply Measured

McDonald’s is the world’s leading global food retailer, with 36,000 locations worldwide, serving more than 64 million customers in 117 countries each day. How has this affected consumer sentiment for the brand?

5 Ways You Can Use Social Listening Data for Better Marketing

Simply Measured

Brands can analyze data across a number of sources with listening, from Twitter and Facebook to retailer reviews. You can track conversations for particular campaigns, understand the sentiment, then deep-dive into the data to see which aspects were most memorable for your audience.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. Shares Social Media has trained artificial intelligence and now Big Data is taking over.

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5 Strategies for Boosting Engagement on Instagram

Convince & Convert

While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed.

5 Business Benefits of Social Commerce


Examples of social commerce platforms and social commerce sites include Facebook business retail store pages where users can browse and shop without leaving the platform, or buy buttons on Twitter and Pinterest. Social Commerce Definition : What is social commerce?

Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media


A fashion retailer can see the clothing items its target audience is talking about to decide which products to stock. A brand can see how people are talking about their brand or industry to measure brand sentiment.”.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.

Are Tablet PCs Just a Fad?


That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”. By David Samuel is an electronic media consultant, with over 13 years’ involvement with some of the world’s leading electronic retailers.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Is Sentiment Making Brands Stupid? Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront?

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps.

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Social Innovators Series: Melissa Thompson

Simply Measured

Then, Melissa moves into campaign development and what’s up next, from campaign brainstorming to competitive audits to cross-functional strategy planning with retail partners. For Facebook, they’re dealing with positive sentiment, so our runner experience team only has to focus on negative or direct customer service questions. In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Sentiment can have a lot of sway on your social media ecommerce plan.

Making Data Relevant: The New Metrics for Social Marketing

Sentiment Analysis Text mining and sentiment analysis are the flavor of the season for social media analytics and a common complaint is that the current tools are not able to classify a high percentage of the comments about your brand.

The Permanent Brand

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A sentiment. Whether it was the inspiration of Nike 's simple sentiment of, "just do it" for the mass majority to get up off of the couch, put the Doritos down and take on some form of daily exercise, or Apple's ability to encourage us to "think different" by using technology to help us create and connect more to a greater society. retail experience. Have you ever read a book about branding?

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Retailers can find customers that are posting in-store and immediately address issues. Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats.

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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

In further analysis of this emoji usage, and represent sentiment found in tweets. ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. FBI Announces They Can Hack on Their Own.

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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. . It’s no secret: social media marketing has a data problem.

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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking.

Why Email Needs A Facelift

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From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). Wouldn't it be nice to once again enjoy the sentiment, "you've got mail"? There has got to be something better than email.

Social Media ROI with these 195+ Social Media Monitoring Tools

Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? Need to Increase Website Traffic and Sales? 195 Social Media Monitoring Tools Is Social Media ROI on your mind? This list can help.

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy


— Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers.

Why Tech Companies Must Be Careful About Change

Convince & Convert

The retailer has taken an interest to “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms.

Six Links Worthy Of Your Attention #300

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I'd love to see this set up in major urban areas; when Florida found out all its garages were underwater, political sentiment would change pretty fast." That being said, I love book caverns like this and - as I travel - I always hope to find a retail book jewel like this one.

Six Links Worthy Of Your Attention #209

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It almost single-handedly turned the tide of public sentiment in Vietnam. Retail In Real Time - Retale. retail in real time. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

3 Tips for Maximizing Engagement With Facebook Likes and Shares

Enabling “Share,&# in addition to “Like,&# enhances both the overall user experience as well as the power of the “Like&# button for the site: Sharing provides a way for people to express themselves and share with friends when “Like&# (or “recommend,&# which is another form of the “Like&# button) is not the appropriate sentiment. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats.