Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants.

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Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each. Where are people especially interested in a particular retailer?

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. Retail. From January to mid-May, the conversation around retail generated over 6.1

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Behaviors include everything from life events, payment and device preferences, and retail spending. Top hashtags. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook recently made an exciting announcement for marketers.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content.

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags. Leading the charge for brands was beauty retailer e.l.f.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below).

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Why brands need a social media monitoring strategy

Sprout Social

Monitoring helps you with your brand perception and sentiment. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Next, add in common brand hashtags and any current campaign hashtags. Brand hashtags.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday.

Social media measurement: how to figure out what works

Sprout Social

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. With their branded hashtag (#AmplifyYourStyle), that’s exactly what they do. Use our hashtag.

Social Spotlight: REI’s #OptOutside and How a Campaign Becomes a Movement

Sprout Social

This week’s featured brand, outdoor retailer REI, is a study in sustained growth for a radical idea. And that’s where things start to get interesting, as far as results are concerned: According to Sprout’s listening data, the #OptOutside hashtag was used 156K times on Twitter and Instagram during the inaugural campaign in 2015. But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6

How to build your social media marketing strategy for 2019

Sprout Social

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement? Sentiment. This is the measurement of how users reacted to your content, brand or hashtag.

8 Competitive Benchmark Tactics to Measure Your Brand

Sprout Social

Comparing the Instagram activity of a small, local retailer to the likes of H&M or Old Navy would be apples and oranges. Rather than try to pump out as much content as possible, you should strive to make every post count whether it’s through captions, hashtags and, of course, scheduling. Perhaps they don’t do much in terms of user-generated content and hashtags. For example, are you up on all of your industry hashtags? Sentiment Analysis.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

It starts at the retail location, it starts in the restaurant, it starts where you are, and giving people a reason to tell those stories. That was a Twitter hashtag on the back of a NASCAR Sprint Cup series race vehicle. It made me smile to see a hashtag on the back of a race car.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis.