Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 4, 2023

London-based retailer River Island uses Tags to make this reporting process easier. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team.

Strategy 122

Strategy Brands UGC Marketing 122

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. Adidas ’ recent campaign is a brand safety success story.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 142

Strategy Metrics Hubspot Retail 142

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. Social data strengthens NFLPA partnerships. It’s important for our entire organization to be aware of what fans, players and partners are saying about the NFLPA. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. Find a local route: [link] pic.twitter.com/HKaCogQ9Fc.

Travel 121

Travel Sports Exercises Sentiment 121

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Sprout Social

MARCH 8, 2021

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. With additional insight from our head of investor relations, we were able to understand what readers in the investor community would value in regards to social listening and demonstrate how they could harness social data.

Content 130

Content Trends How To Exercises 130

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

JULY 31, 2023

Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries. Starbucks is always mindful of the unique aspects of their retail business which helped them adopt an investigative approach to answer customer queries by asking targeted questions.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

APRIL 27, 2020

Retail, consumer goods, and education sent messages also dropped, though less dramatically. These changes in outgoing posts make sense as brands have to continually re-evaluate their content strategies to best serve their communities as the situation changes. Twitter: Outgoing posts decreased by 2.3

Engagement 145

Engagement Social Media Patterns Health Care 145

Pixlee

JULY 20, 2020

While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . Influencers who are able to tap into their audience’s desire for a community right now are leading the way in brand communications.

Influencer 73

Influencer Trends Marketing Authentication 73

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. Fast food, retail, sports—those brands can get experimental.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Filters are a low-cost, high engagement way to tap into the spirit of the season with a soft touch, even if your brand doesn’t have a retail presence. Give Back to Your Community.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

FEBRUARY 27, 2023

Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. After years of lackluster appeals to underrepresented communities, audiences are tired of generic celebration posts.

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

APRIL 19, 2022

Use video chats as a chance to poll your community, answer common questions and show your product or service in action. You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Conversational commerce. Helpdesk integrations. Sprout Social.

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Sprout Social

OCTOBER 17, 2022

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. The online pet retailer Chewy uses surprise and delight to help grieving pet parents. Dig deep into specific communities and profiles that are talking about and/or engaging with your brand.

Brands 98

Brands Fashion Eventful Hosting 98

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Social Mentions. Yes, it’s true that in the final analysis, if a marketing activity isn’t positively contributing to the bottom line, a company shouldn’t be spending time, effort or money on it.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Reddit is one of the most trafficked social media sites, with billions of visits per month and over 100,000 interest-based communities.

Platform 118

Platform Social Media Tumblr Reddit 118

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space.

Platform 78

Platform Social Media Small Business Instagram 78

Convince & Convert

DECEMBER 4, 2015

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance. Create Memorable Experiences.

Content 60

Content How To Tumblr UGC 60

Twist Image

MARCH 19, 2016

I'd love to see this set up in major urban areas; when Florida found out all its garages were underwater, political sentiment would change pretty fast." That being said, I love book caverns like this and - as I travel - I always hope to find a retail book jewel like this one. community bookstore. Alistair for Mitch).

Sports 40

Sports Sentiment Retail Analytics 40

agora pulse

JANUARY 25, 2021

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

Communities 112

Communities Forums Disqus Social Media Management 112

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Laurel Papworth

FEBRUARY 18, 2016

What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. Sidenote: 10 years ago I created a patent which was a community generated coin based on activities and cross platform.

Data 40

Data Social Media Insurance Training 40

Sprout Social

AUGUST 21, 2023

A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. Measure customer satisfaction with sentiment analysis Google review management software can analyze reviews and tell you how customers feel about your business.

Review 84

Review Google Brands Sentiment 84

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. For example, say you work with a retail brand that collects NPS survey data. You might even center the campaign creative around real staff members and store locations to build a sense of community and familiarity.

Survey 88

Survey Loyalty Data Aggregator 88

Sprout Social

SEPTEMBER 1, 2020

By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. For instance, if you typically always post with a photo, but posed a question to your community, just text, that blew up and garnered a massive response, take note.

Analysis 145

Analysis Data Social Media Retail 145

Sprout Social

SEPTEMBER 7, 2021

In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. By partnering with BIPOC celebrities specifically, brands are able to reach diverse communities they otherwise might struggle to connect with. YouTube & BTS: Permission to Dance.

Campaign 136

Campaign Social Media Collaboration Apple 136

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Athleta community! Build brand communities. While brand communities have existed long before social media. Give back to the community. Key takeaways.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. And you’ll stay relevant within the communities you’re a part of. Request a demo of Hootsuite Insights.

Tips 123

Tips HootSuite Survey FAQ 123

Sprout Social

JULY 14, 2022

The metaverse’s foundation includes the birth of Bitcoin, virtual communities, MMOs and extended reality devices. Conversations and actions can happen in real time, regardless of where you are in the community. There are also online communities like Decentraland that were created by the users themselves.

Brands 115

Brands Avatar Fashion Virtual World 115