A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. I'm no fan of the " Market Of One ", but it was hard to not be perplexed by these two divergent experiences that were happening at the same time. . Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.
New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. Marketing out-of-stock products or inaccurate local prices can lead to a bad customer experience and wasted impressions.
How Retailers Can Use Pinterest To Boost Holiday Sales
NOVEMBER 30, 2015
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. Pinterest Social Media MarketingPeople approach Pinterest ready to shop more than they do on any other social network.
The Modern Guide to Social Media for Retail
DECEMBER 14, 2016
It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. At its most basic, social media is a marketing and sales tool.
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. marketing. retail.
The State of Retail Mobility [Infographic]
Direct Marketing Observations
JUNE 7, 2012
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.
Pinterest leads Facebook in retail customer aquisition
OCTOBER 17, 2012
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.
5 Reasons Heat Mapping Helps Online Retailers
DECEMBER 20, 2012
Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. You may even want to consider shifting your marketing budget to focus on those popular areas and reduce the space and focus on any areas that are not as popular. Digital Marketin
How Sprouts Farmers Market is Serving Up Social Retail Success
Convince & Convert
JUNE 27, 2014
danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros
3 Ways Retailers Can Leverage Facebook Location Pages
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.
Show 442 - Internet of things - changing the retail experience?
JUNE 28, 2013
The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but first. Anna Farmery discusses Converge with Ray Velez of Razorfish - the convergence of marketing, creativity and technology.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content.
Peeking Into The Future Of Retail
JUNE 30, 2013
He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival.
You Need To Know: Social Media and Retail
SEPTEMBER 24, 2012
Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot.
Podcast 390 - Sir Terry Leahy on Management and Retailing
JUNE 23, 2012
This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Sir Terry Leahy is credited with turning round retailing in the UK. Sir Terry Leahy is credited with turning round retailing in the UK.
Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
AUGUST 8, 2016
“Back to school” is the second-biggest retail holiday in the U.S. How you can leverage this information for better Back to School marketing. Download our Social Marketer’s Guide to ROI below to uncover: How to define what “Social ROI” means for your brand. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social.
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . digital marketing. marketing. marketing professor. retail. retailer.
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. SMS Marketing. In-Game Marketing.
Does Retail Understand The Untethered Consumer?
JUNE 16, 2013
digital marketing. marketing podcast. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry.
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. The State of the Internet Marketing World [Statistics].
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however.
Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
JULY 2, 2012
About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012.
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. By Laura Petrolino.
The Importance of Marketing Diversification
JANUARY 3, 2017
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.
Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
The Realtime Report
JULY 11, 2012
Social Media Campaigns Burberry luxury brand retail social media campaignBurberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.
Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click
MAY 12, 2012
Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.
Why You Should Tweet on Black Friday
NOVEMBER 21, 2012
Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season.
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. Why do you do content marketing? No, it’s prince. No, it’s queen.
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retail
Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.
Affiliate Marketing is Far From Dead
JULY 29, 2015
Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls.
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing.
Holiday Marketing Tips for Small Businesses
DECEMBER 6, 2012
Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays.
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. The platform is enabling marketers to impact brand perception among key audiences, engage them and drive sales.