Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6

Retail 119

Retail Social Media Brands Tips 119

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

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Template Templates Influencer Strategy 96

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.

Retail 127

Retail Trends Privacy FAQ 127

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 98

Influencer Brands Affiliate marketing Discount 98

Oktopost

OCTOBER 30, 2024

Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency.

Team 137

Team Retail Metrics Apple 137

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

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Examples Marketing Retail Automotive 204

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 128

Brands Travel Metadata Feed 128

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Having said that, it does seem to be a buyer’s market right now. If this is a good time for you to learn about TikTok, join our free 30-minute TikTok for Marketers webinar on March 24 th at 1:00 Eastern.

Social Media 182

Social Media CPM CPC Samples 182

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

Influencer 148

Influencer Retail Marketing Discount 148

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. She answers questions in real-time as thousands of viewers watch.

Brands 106

Brands Hosting Retail Eventful 106

Social Media Strategies Summit

NOVEMBER 14, 2024

As a social media marketer, you likely spend a ton of time on multiple social platforms, and you probably follow a bunch of influencers and other higher ed institutions. More generally, she recommends watching food and beverage and retail brands. “I Plus, there were plenty of real-life examples. Let’s get into it.

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Trends Brands Education Instagram 249

Direct Marketing Observations

JANUARY 21, 2019

.” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years. It’s as if the retail customer experience has changed. Since the dawn of retail time, A product is sold and a product is bought. That has not changed.

Retail 186

Retail Meeting Resources Products 186

The Realtime Report

NOVEMBER 3, 2021

Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. In fact, the entire “Turkey 5” period between Thanksgiving and Cyber Monday is like the Super Bowl of digital marketing. After all, it’s difficult for small retailers to match the unlimited resources of outfits like Amazon and Walmart.

Small Business 185

Small Business Strategy Tips Marketing 185

The Realtime Report

MAY 7, 2021

Five Impactful Marketing Hacks. Unfortunately, many small business owners struggle to carry this same approach into their marketing. Unfortunately, many small business owners struggle to carry this same approach into their marketing. Marketing operates on the same principle. Small Businesses Can Implement Immediately.

Small Business 195

Small Business Marketing Meeting Discount 195

Buffer Social

APRIL 12, 2023

Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, here is why this approach works so well, plus some of my advice for marrying content and retail in a way that can lead to incredible results.

Retail 115

Retail Content Education YouTube 115

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing.

Social Media 166

Social Media Strategy Marketing Retail 166

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” Here is the rule: Specificity attracts.

Retail 187

Retail Buy Consultant Reputation 187

Social Media Today

NOVEMBER 4, 2020

With 2020 set to be the most important holiday season in recent retail history, these key predictions can help brands build cost-effective marketing strategies that feature social proof and get results.

Retail 218

Retail Cost Features Strategy 218

Oktopost

JUNE 26, 2024

BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Tune in now and discover how you can implement these strategies to become a more effective B2B marketer.

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B2B Marketing Retail Apple 147

Ignite Social Media

MAY 6, 2020

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales. We all should.

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ROI Marketing CPC Retail 157

WebInKnow

DECEMBER 7, 2021

When you can buy most anything you want online, the retailers who serve us seem interchangeable. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me. But they don’t have to be.

Retail 137

Retail Marketing Buy Case Study 137

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. Cat Anderson, Sprouts Director of International Marketing, lays out what makes their content so eye-catching. Technically yes , thats true, they should do that.

Social Media 87

Social Media Brands Transportation Meme 87

Ignite Social Media

JULY 24, 2020

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. The 48-hour experience continues to push large sales for the retail giant year over year. Add to that the 5,300 US stores that have closed just this year, proving that the retail apocalypse that began in 2010 is far from over.

Retail 182

Retail Upcoming Buy Social Media 182

Blog2Social

NOVEMBER 12, 2024

Black Friday has become an essential part of retail, especially in e-commerce! In 2023, “Black Friday” reached an awareness level of 94%, with 49% of Germans planning to participate in the event. The potential for businesses and e-commerce shops is tremendous.

Social Media 52

Social Media Retail Marketing Eventful 52

Jon Loomer

JULY 23, 2019

” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response. Global Ecommerce Market -– Facebook for Ecommerce Industries. Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.” Facebook Business for Gaming.

Curation 167

Curation List Automotive Real Estate 167

The Realtime Report

APRIL 28, 2022

Email Marketing vs. SMS: Which to choose for business in 2022? Marketers rushed to move on to subsequent technological developments from radio to the Internet. Companies can enter the market exclusively through electronic media or use a combination of marketing tools to reach a wide target audience. Disadvantages.

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SMS Marketing Notification Construction 167

Sprout Social

JANUARY 24, 2025

As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Their authentic voice helps them stand out in a crowded market. Marketing leaders predict AI will augment social media teams, creating new roles and reshaping existing responsibilities.

Trends 102

Trends Social Media Loyalty Authentication 102

Bill Hartzer

NOVEMBER 22, 2024

A new survey from marketing agency MGH shows the platform is playing a massive role in shaping holiday gift ideas. Ryan Goff, EVP and Chief Marketing Officer at MGH, says these trends show TikTok’s growing dominance in the holiday retail space. These numbers highlight a major shift in how people approach holiday shopping.

Influencer 78

Influencer Survey Project Retail 78

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Blurred Lines between Influencers and Brands.

Influencer 215

Influencer Engagement Fashion Retail 215

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 272

Advertising Social Media Strategy Authentication 272

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 This made sense because Instagram had become a core part of the brand’s marketing strategy. Social commerce is big business.

Examples 232

Examples Retail Instagram Buy 232

Keyhole.co

NOVEMBER 1, 2024

Whether selling holiday-related items or just products that will be gifted, it can boost revenue with around $967 billion in sales for US retailers. What Black Friday marketing ideas can help your business get a slice of a very lucrative pie? There are other unofficial holidays that see intense marketing by businesses.

Conversation 52

Conversation Discount Marketing Loyalty 52

Ignite Social Media

SEPTEMBER 22, 2021

This then gives us a better understanding of where social is in the brand’s overall marketing efforts and within the customer journey. Common KPI’s for Retail Brands. It depends on what access to data that you have, if it’s your personal retail, or if it’s a retailer that you’re able to measure.

Social Media 179

Social Media Tips Retail Metrics 179

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

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Examples Facebook B2B Instant Messaging 246

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 122