4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

Trending Sources

A More Elegant Question About The Future Of Retail

Twist Image

2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. I'm no fan of the " Market Of One ", but it was hard to not be perplexed by these two divergent experiences that were happening at the same time. . Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. Pinterest Social Media Marketing

Retail 105

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. marketing. retail. retail at google. retail marketing. retailer.

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. Pinterest Social Media MarketingPeople approach Pinterest ready to shop more than they do on any other social network.

The Modern Guide to Social Media for Retail

Sprout Social

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. At its most basic, social media is a marketing and sales tool.

15 Tips Retailers Need to Be Using on Facebook

Simply Measured

billion monthly active users, Facebook holds powerhouse potential for retailers—that’s more users than Twitter and Instagram combined. Facebook is a marketer’s dream platform. Retailers can use Facebook to drive traffic to their website and brick and mortar location, as well as increasing their overall sales. Here are 15 tips that retailers need to be using on Facebook in order to reach maximum potential. Content Marketing Social Marketing

The State of Retail Mobility [Infographic]

Direct Marketing Observations

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.

8 Influencer Strategies for Retail Brands to Boost Sales

Simply Measured

The state of retail has evolved. If your business has yet to make social a central part of your retail strategy, your business is not performing at full capacity. A social strategy alone, however, is no longer enough to keep you competitive in the online retail space. Influencer marketing will be the best thing you do for your social marketing strategy. Content Marketing Social Marketing Influencer Strategy

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

5 Reasons Heat Mapping Helps Online Retailers

Shift Digital

Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. You may even want to consider shifting your marketing budget to focus on those popular areas and reduce the space and focus on any areas that are not as popular. Digital Marketin

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros

3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content.

Show 442 - Internet of things - changing the retail experience?

Engaging Brand

The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but first. Anna Farmery discusses Converge with Ray Velez of Razorfish - the convergence of marketing, creativity and technology.

Peeking Into The Future Of Retail

Twist Image

He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival.

Reengineering Retail With Doug Stephens - This Week's Six Pixels Of Separation Podcast

Twist Image

Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. He is the author of two business books: The Retail Revival - Re-Imagining Business for the New Age of Consumerism and his latest, Reengineering Retail - The Future of Selling in a Post-Digital World.

You Need To Know: Social Media and Retail

Laurel Papworth

Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot.

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . digital marketing. marketing. marketing professor. retail. retailer.

Podcast 390 - Sir Terry Leahy on Management and Retailing

Engaging Brand

This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Sir Terry Leahy is credited with turning round retailing in the UK. Sir Terry Leahy is credited with turning round retailing in the UK.

Does Retail Understand The Untethered Consumer?

Twist Image

digital marketing. marketing podcast. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Social Media Campaigns Burberry luxury brand retail social media campaignBurberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.

Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers

Jeff Esposito

About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. SMS Marketing. In-Game Marketing.

Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Idaconcpts

Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising.

Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]

Simply Measured

“Back to school” is the second-biggest retail holiday in the U.S. How you can leverage this information for better Back to School marketing. Download our Social Marketer’s Guide to ROI below to uncover: How to define what “Social ROI” means for your brand. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

Why You Should Tweet on Black Friday

Idaconcpts

Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retail

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

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Email Still Trumps Social Media for Online Marketing

Pamorama

Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing.

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The Importance of Marketing Diversification

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 123

The Amazon That You Don't See (That Google And Facebook Are Watching)

Twist Image

From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. Marketing professionals and luddites alike typically stare at me the way that a dog does when you try to talk to it. From the piece: "Amazon's advertising business is growing fast enough that it threatens the dominance of Google and Facebook , according to BMO Capital Markets.

Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. The State of the Internet Marketing World [Statistics].

Holiday Marketing Tips for Small Businesses

Unspoken

Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays.

The Real Retail Apocalypse (It's Not What You Think)

Twist Image

Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? So, what, exactly is going on when it comes to retail today?