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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Sticking to old definitions hurts businesses and consumers.

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Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

The Realtime Report

Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 Merilee Kern. trillion U.S. dollars in 2022.

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Social Media Marketing for Retail Brands: 5 Essential Tips


Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

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Finding purpose: How Ben & Jerry’s, Patagonia & Peloton are using brand activism to build lifelong loyalty


For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement.

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How To Succeed As An Online Retailer


Do you have dreams of opening an online retail store? Here’s a look at some of the tips and steps you can take that will help to solidify your odds of success as an online retailer in a very competitive industry. Listing on Amazon as an FBA (Fulfilment by Amazon) seller has become a very popular option for new online retailers.

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3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Go (Loyalty) Cardless. Earn Points.

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5 Ways Retail Brands Can Win on Social in 2019


Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Customer loyalty is about more than just rewards. Moms are a key target market for many retail brands. Find your tribe.

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