For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing MORE
While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. MORE
This includes traffic that comes from desktop as well as mobile. Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 MORE
The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. MORE
Mobile users can configure push notifications for each individual message type and for each Facebook Page and Instagram profile, providing the flexibility to enable/disable notifications based on what’s most important to them. By harnessing the power of the Smart Inbox on mobile, Facebook and Instagram push notifications enable teams to stay informed and involved while on-the-go. This is especially true for retail brands that maintain several locations. MORE
By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. MORE
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. mobile device. retail. MORE
So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future? While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. MORE
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. MORE
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices. MORE
Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. Advertising/Marketing Facebook Ad Targeting Adweek Applications apps Dynamic Ads e-Commerce Furniture Jessica Jacobs Lauren Johnson Likes Maz Sharafi mobile Pages retailers Targeted Ads Wayfair MORE
Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. MORE
Postagram is a mobile app that allows users to send Instagram, Facebook and mobile camera shots as postcards; Postagram Direct allows brands to add logos, coupons, hashtags or QR codes to the postcards. MORE
I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. This is a guest blog post by Matthew Cool. MORE
Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. MORE
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. MORE
Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? So, what, exactly is going on when it comes to retail today? MORE
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. " It's important to understand the new retail landscape. Online, we tend to shop for the things we've indentified, while retail outlets can suck consumers in by surrounding the products we went to the store for with other opportunities. mobile. mobile device. MORE
Organizations can now make it easy for consumers to purchase at any location by using the best mobile credit card processing , as well as send customers specifically targeted information, rewards, tips and more. If you want to get in on the mobile payments action, now is definitely the time. MORE
Are we about to finally crack the mobile marketing code? The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. Image via BigStockPhoto.com. MORE
But smartphones aren’t far behind, with 48% of smartphone owners worldwide saying they’d use their mobile device to follow the action. Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. MORE
More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. Point collection is quickly becoming a popular way for mobile apps to encouraging return business, especially with younger generations. MORE
W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools. MORE
Advertising/Marketing Facebook A/B testing analytics Applications apps Bookmarks brand awareness ChameleonJohn Coupons Customer Loyalty Digital Strategy Consulting e-Commerce Email Engagement Holiday Shopping Season influencer marketing Influencers Insights Kohl's Landing Pages Laurynas Skupas Likes Load Times Loyalty measurement Metrics mobile Offers Post Scheduling retailers Scheduled Posts Shares smartphones Technomic User-Generated Content MORE
For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first. Too many brands believe that mobile traffic is not significant enough for them to make the full-on mobile-first leap. mobile. MORE
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. MORE
“Back to school” is the second-biggest retail holiday in the U.S. How mobile and digital trends are affecting purchasing decision-making. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of The Shelf , can help. MORE
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. mobile. online retailer. MORE
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. App Based Mobile Marketing. MORE
” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers. MORE
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. MORE
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go. MORE
Facebook Places : Use your mobile phone to “check in” and review the restaurant. Foursquare Check-in : Similar to Places, Foursquare has 20 million users with mobile phones checking into restaurants, hairdressing salons and doctors’ surgeries. I travel. A lot. MORE
Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage." mobile. retail. MORE
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic. MORE
Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66 MORE
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013. MORE
As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. When it comes to the mobile revenue total ($11 billion), the vast amount of the spend comes from display-related mobile formats such as video, according to this IAB report (meaning: not search). Non-mobile digital video advertising reached $4 billion last year, up 30% over 2014. The retail advertisers spend the most, and they are responsible for 22% of dollars spent. MORE
Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. MORE
Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience. MORE
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. Product selection for each ad can be optimized based on people’s online and mobile shopping behavior. MORE
Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. Facebook Featured Headline Marketing Uncategorized mobile MORE
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. MORE
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.
Direct Marketing Observations
JUNE 7, 2012
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.
SocialTimes Facebook
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. App Based Mobile Marketing.
SocialTimes Facebook
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. Product selection for each ad can be optimized based on people’s online and mobile shopping behavior.
SocialFish
MARCH 4, 2016
This includes traffic that comes from desktop as well as mobile. Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3
Direct Marketing Observations
NOVEMBER 9, 2012
By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well.
Idaconcpts
APRIL 22, 2016
Organizations can now make it easy for consumers to purchase at any location by using the best mobile credit card processing , as well as send customers specifically targeted information, rewards, tips and more. If you want to get in on the mobile payments action, now is definitely the time.
The Realtime Report
DECEMBER 20, 2012
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S.
Convince & Convert
JUNE 25, 2013
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go.
Convince & Convert
FEBRUARY 18, 2015
Are we about to finally crack the mobile marketing code? The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. Image via BigStockPhoto.com.
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.
Twist Image
NOVEMBER 30, 2016
For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first. Too many brands believe that mobile traffic is not significant enough for them to make the full-on mobile-first leap. mobile.
The Realtime Report
DECEMBER 19, 2013
The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth.
Twist Image
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. They''re not staring at a computer screen, they''re flicking their way through a mobile experience.
Convince & Convert
JUNE 27, 2014
But smartphones aren’t far behind, with 48% of smartphone owners worldwide saying they’d use their mobile device to follow the action. Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly.
The Realtime Report
DECEMBER 13, 2013
Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple.
Laurel Papworth
SEPTEMBER 24, 2012
Facebook Places : Use your mobile phone to “check in” and review the restaurant. Foursquare Check-in : Similar to Places, Foursquare has 20 million users with mobile phones checking into restaurants, hairdressing salons and doctors’ surgeries. I travel. A lot.
Twist Image
JUNE 16, 2013
While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau.
Socialmedia.biz
JANUARY 25, 2017
W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools.
Simply Measured
AUGUST 8, 2016
“Back to school” is the second-biggest retail holiday in the U.S. How mobile and digital trends are affecting purchasing decision-making. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of The Shelf , can help.
The Realtime Report
SEPTEMBER 3, 2012
More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. Point collection is quickly becoming a popular way for mobile apps to encouraging return business, especially with younger generations.
Twist Image
JUNE 9, 2017
Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? So, what, exactly is going on when it comes to retail today?
Convince & Convert
JULY 4, 2014
Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use.
SocialTimes Facebook
JANUARY 11, 2017
Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. Advertising/Marketing Facebook Ad Targeting Adweek Applications apps Dynamic Ads e-Commerce Furniture Jessica Jacobs Lauren Johnson Likes Maz Sharafi mobile Pages retailers Targeted Ads Wayfair
Writtent Blog
JULY 10, 2013
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013.
Sprout Social
MARCH 13, 2017
Mobile users can configure push notifications for each individual message type and for each Facebook Page and Instagram profile, providing the flexibility to enable/disable notifications based on what’s most important to them. By harnessing the power of the Smart Inbox on mobile, Facebook and Instagram push notifications enable teams to stay informed and involved while on-the-go. This is especially true for retail brands that maintain several locations.
SocialTimes Facebook
NOVEMBER 3, 2016
Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66
Twist Image
JUNE 26, 2015
So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future? While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality.
Twist Image
SEPTEMBER 25, 2016
Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage." mobile. retail.
Twist Image
APRIL 24, 2016
As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. When it comes to the mobile revenue total ($11 billion), the vast amount of the spend comes from display-related mobile formats such as video, according to this IAB report (meaning: not search). Non-mobile digital video advertising reached $4 billion last year, up 30% over 2014. The retail advertisers spend the most, and they are responsible for 22% of dollars spent.
Sherrilynne Starkie
SEPTEMBER 12, 2015
Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. Facebook Featured Headline Marketing Uncategorized mobile
The Realtime Report
NOVEMBER 20, 2012
Postagram is a mobile app that allows users to send Instagram, Facebook and mobile camera shots as postcards; Postagram Direct allows brands to add logos, coupons, hashtags or QR codes to the postcards.
Proactive Report
DECEMBER 24, 2014
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.
Twist Image
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. mobile. online retailer.
The Realtime Report
JANUARY 10, 2013
” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers.
The Realtime Report
OCTOBER 31, 2012
Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter.
Twist Image
JANUARY 31, 2013
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. " It's important to understand the new retail landscape. Online, we tend to shop for the things we've indentified, while retail outlets can suck consumers in by surrounding the products we went to the store for with other opportunities. mobile. mobile device.
SocialTimes Facebook
NOVEMBER 4, 2016
Advertising/Marketing Facebook A/B testing analytics Applications apps Bookmarks brand awareness ChameleonJohn Coupons Customer Loyalty Digital Strategy Consulting e-Commerce Email Engagement Holiday Shopping Season influencer marketing Influencers Insights Kohl's Landing Pages Laurynas Skupas Likes Load Times Loyalty measurement Metrics mobile Offers Post Scheduling retailers Scheduled Posts Shares smartphones Technomic User-Generated Content
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