The social media checklist for retail and small businesses
Audiense
MARCH 19, 2024
With the ability to reach thousands (if not millions) of people, social media levels the playing field for small and retail businesses with smaller budgets.
How to master social media for retail in the UK
Sprout Social
SEPTEMBER 17, 2024
In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. Let’s start with the basics.
Retail 
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New Social Media Advertising Strategies for 2023
Webbiquity SMM
JANUARY 24, 2023
Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.
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Social Media Marketing for Retail Brands: 5 Essential Tips
Hootsuite
MARCH 2, 2022
Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.
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Three Reasons We Can’t Disconnect from Social Media
Webbiquity SMM
APRIL 4, 2023
The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.
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The Twilight renaissance: Why retailers need social media for trend forecasting
Sprout Social
SEPTEMBER 23, 2021
But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. She’s meant to go unnoticed.
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Pinterest Adds New Presentation, Discovery and Ad Options to Assist Retailers with the End of Year Push
Social Media Today
OCTOBER 27, 2020
Pinterest has added a range of new eCommerce tools to help retailers with their end of year push.
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Is Your Brand Ready for Customer Service on Social Media?
Ignite Social Media
JULY 13, 2021
Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.
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Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19
Social Media Today
MAY 7, 2020
Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns.
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Top Five Social Media News: Instagram native scheduling is here!
Sherrilynne Starkie
AUGUST 8, 2019
Lots of social media news out this week and here’s a summary of the top five stories you need to know. Pinterest improves organic reach for retailers. This lets retailers expand their organic reach. Get our regular Top Five Social Media News delivered directly to your inbox with our free newsletter.
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6 Tips to Measure the Effectiveness of Social Media
Ignite Social Media
SEPTEMBER 22, 2021
Assess why is the brand on social media in the first place? This then gives us a better understanding of where social is in the brand’s overall marketing efforts and within the customer journey. Then we can begin to assess if social media is working. . Common KPI’s for Retail Brands.
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Google Adds New Ad Tools for Retailers Ahead of the Holiday Push
Social Media Today
SEPTEMBER 1, 2020
Google has added some new ad options to help retailers connect with shoppers in the coming holiday period.
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Social Media Marketing During COVID-19: March 23 Update
Ignite Social Media
MARCH 23, 2020
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Brands that aren’t answering those questions are getting skewered in social media posts. It’s a worthy debate.
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Does your brand take bloggers seriously?
Sherrilynne Starkie
FEBRUARY 23, 2013
The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.
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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers
agora pulse
OCTOBER 6, 2020
You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.
Ignite Social Media Wins Three W3 Awards
Ignite Social Media
NOVEMBER 26, 2019
Discover Boating focuses on increasing participation in recreational boating by demonstrating the benefits, affordability and accessibility of the boating They came to us looking for a partner to increase boating participation and manufacturer referrals from their social channels. Gold Award for Social Features: Social Presence.
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10 New Retails Trends You Need to Know for 2023
Hootsuite
OCTOBER 20, 2022
Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.
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9 Social Media Trends That Will Help You Win in 2021
Social Media Strategies Summit
FEBRUARY 18, 2021
Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.
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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy
Ignite Social Media
SEPTEMBER 14, 2020
The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. Be Strategic with Paid Media.
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Meta Morphosis: How Ad-Free Social Media Could Impact Retail
Forbes Social Media
NOVEMBER 5, 2023
Meta has begun offering paid ad-free Instagram and Facebook subscriptions in Europe, and who stands to benefit long-term from this change is just coming into focus.
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4 Best Practices to Apply to Your Social Media Customer Care Plan
Ignite Social Media
AUGUST 24, 2020
The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone.
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A Guide to Social Media Shopping Behaviors in 2021
Ignite Social Media
OCTOBER 27, 2021
Social commerce has significantly evolved over the last few years. increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social networks, audiences are beginning to take advantage.
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Snapchat Launches Snapchat+ Gift Cards in Retail Stores
Social Media Today
NOVEMBER 2, 2024
Snapchat's making another seasonal push on Snapchat+ subscriptions.
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Social Media Marketing Challenges in the Biotech Industry
Direct Marketing Observations
JANUARY 31, 2024
If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.
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Vikki Gerrard La Crosse Explains The Role of Augmented Reality in Revolutionizing E-Commerce Experiences
The Realtime Report
NOVEMBER 27, 2024
This cutting-edge innovation is revolutionizing how you interact with products in the digital realm, bridging the gap between virtual and physical retail environments. You’ll discover how this technology empowers consumers, boosts retailers’ sales, and fundamentally alters online purchasing decisions.
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How social media network fragmentation will impact your 2024 strategy
Sprout Social
JANUARY 29, 2024
Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.
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Has COVID-19 Killed Black Friday?
Ignite Social Media
JULY 24, 2020
The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. The 48-hour experience continues to push large sales for the retail giant year over year. Add to that the 5,300 US stores that have closed just this year, proving that the retail apocalypse that began in 2010 is far from over.
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4 ways social media impacts consumer behavior
Sprout Social
DECEMBER 9, 2021
Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. Consumers now buy directly from social media networks.
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Reader Competition: Seven Elements of Business Development
Sherrilynne Starkie
APRIL 12, 2018
Think websites, social media and airport signage. For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.”
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Accessibility on Social Media; Tips for Ensuring Your Social Content is Accessible
Ignite Social Media
MAY 4, 2021
Quick question – is your social media team taking the necessary steps to ensure your social content is accessible to all audiences, including those with sensory disabilities? Our team at Ignite Social Media recently met with Alexa Heinrich , Social Media Manager for St. Accessible Copywriting Tips.
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Who rules social media? Industry benchmarks for 2022
Sprout Social
MARCH 30, 2022
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. When you look at social media benchmarks by industry, you can find insights that tell a richer story about your strategy, its challenges and its successes. Impressions.
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How Monetized Content Has Supported my Retail Store to Build a Six-Figure Business
Buffer Social
APRIL 12, 2023
Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, here is why this approach works so well, plus some of my advice for marrying content and retail in a way that can lead to incredible results.
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Meta’s Testing New Ad Tools for Retailers to Help Maximize Campaign Performance
Social Media Today
MARCH 27, 2023
Meta continues to add new options to help improve ad targeting.
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10 Great Social Commerce Examples to Get Inspired
Social Media Strategies Summit
MARCH 25, 2021
After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!
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Social media personalization: The opportunity and risks to consider
Sprout Social
JANUARY 9, 2024
According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.
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Meta is Reportedly Planning to Open Retail Stories to Sell VR, AR and Other Digital Connection Tools
Social Media Today
NOVEMBER 5, 2021
Direct-to-consumer connection could help Meta maximize its metaverse push, in various ways.
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7 ways to use social media for market research
Sprout Social
AUGUST 26, 2021
To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.
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How different generations use social media: A complete guide
Sprout Social
JULY 22, 2021
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.
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How to Automate DMs on Social Media
Hootsuite
MARCH 2, 2023
Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Well, thank goodness you found this article.
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2023 Social Media Benchmarks + How to Use Them in Marketing
Hootsuite
DECEMBER 8, 2022
How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. What is a social media benchmark?
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Social Media for Big Companies: 10+ Inspiring Examples
Hootsuite
MAY 10, 2021
Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.
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