The Marketing Blog

SEPTEMBER 19, 2010

While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

Social Networking 240

Social Networking Web 2.0 Marketing iPhone 240

The Marketing Blog

APRIL 9, 2008

29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ ′ and related concepts have been the most heard, most searched and most talked about terms on the web & otherwise. Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0 So ‘RSS’ essentially acts as pipeline and it pushes web-content to us in the RSS feed readers.

Web 2.0 100

Web 2.0 Folksonomy Marketing Startup 100

Buzz Marketing for Technology

JANUARY 5, 2009

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 In addition, many terms related to Web 2.0 were also frequently mentioned (Social networking, blogging, etc.). Does this mean the luster of Web 2.0, Web 2.0

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Web 2.0 Survey Social Networking Groups 100

Socialized

MAY 19, 2010

Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does it occur to anyone that children six to ten years old (Togetherville’s target) don’t need social networks, and to encourage them to use one is the antithesis of responsible social networking? Togetherville is also the Web 2.0

Social Networking 216

Social Networking Privacy Journal Avatar 216

Bill Hartzer

APRIL 26, 2010

Internet Evolution has come up with their first-ever list of the top 100 most innovative and influential people in the Web 2.0 In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. Internet Evolution has narrowed down the list into 10 different categories, which include the most innovative and influential people in each category: Social Networking. World: 1) Social Networking.

Web 2.0 143

Web 2.0 comScore Microsoft Wireless 143

Socialized

APRIL 11, 2010

How much information are you willing to make public in order to improve your social networking experience? What capabilities might the next social networks have to “improve&# our intimacy with our online friends? Creddy is a social network that makes your FICO credit score available to all of your social network friends. Pollygraf, as its name implies, is the truthful social network. But some imaginative Web 2.0

Social Networking 227

Social Networking Foursquare Crowdsourcing Health Care 227

Buzz Marketing for Technology

JUNE 27, 2008

Richard Smith: Get with Web 2.0 Web 2.0â??the the social webâ??has I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. t tell you much about Web 2.0â??despite The essence of Web 2.0 Most websites are firmly Web 1.0â??a Bmj.com has its Web 2.0 Web 2.0 ll be more Web 2.0

Web 2.0 188

Web 2.0 Marketing Journal Film 188

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year. Web 3.0, RocketOn and Living Web (1).

Social Networking 98

Social Networking Advertising Strategy CPM 98

Buzz Marketing for Technology

JUNE 27, 2008

Web 2.0 Onto the good stuff… I was fortunate enough to be asked to contribute at the e-Learning Guild in two different forums this week: Tony Karrer , hoodwinked Brent Schelenker , Steven Downes and yours truly to talk about Web 2.0 (and This is also one of the coolest things about Web 2.0 Web 2.0 Tony O’Driscoll has remarked that: This is also one of the coolest things about Web 2.0 Web 2.0

Web 2.0 113

Web 2.0 Marketing OpenID Wiki 113

Socialized

OCTOBER 12, 2009

A piece on Forbes.com titled Are You Practicing Proper Social Networking Etiquette? The article goes on to ask, “(is) it wise to accept a colleague or higher-up as a ‘friend’&# on a social network? While some of these questions have been brought on by new methods of communications, others are just plain common sense, and do not need to be thought of in the context of social networking.

Social Networking 162

Social Networking Web 2.0 Questions Issues 162

Laurel Papworth

APRIL 8, 2010

Online Marketing & Social Networking Guru. Build our Social Networks. High-level experience with Facebook, Twitter and other social networking media. Develop and implement creative, Online Marketing strategies including all channels of Social Networking, email, promotional ideas, advertising & blogs. Australia Job: Social Networking Guru is a post from: Laurel Papworth- Social Network Strategy. Web 2.0

Social Networking 65

Social Networking Strategy Web 2.0 Technorati 65

Direct Marketing Observations

OCTOBER 3, 2011

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. Social Networks Social platforms networks social web.

Web 2.0 148

Web 2.0 Marketing MySpace Applications 148

Buzz Marketing for Technology

OCTOBER 11, 2008

Knowledge, Skills and Tools for the Learning 2.0 DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. 2.0 : for those interested in Web 2.0

Directory 205

Directory Social Networking Education Web 2.0 205

Laurel Papworth

APRIL 27, 2010

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. Social Intranet: Open Atrium social network for internal use is a post from: Laurel Papworth- Social Network Strategy. White Paper: Social Networking Primed To Go Mobile (0). Web 2.0

Social Networking 70

Social Networking Strategy Sharepoint Handbook 70

Socialized

MARCH 3, 2010

Many of us take for granted the meaning of the word “social” when we think of social media and social networking. For the techie, social software is most likely built using Web 2.0’s And while this definition might impress your friends or help you in a game of Internet trivia, it isn’t very helpful in determining the socialness (sociability?) By this definition, Facebook is probably the most social site. It’s encouraging that Web 2.0

Web 2.0 154

Web 2.0 AJAX Wiki Sites 154

Socialized

OCTOBER 24, 2009

I think one of the issues here is the inflation of language so pervasive in social networking. On the home page of its regular web site is a link titled Community Hub , which leads to the company’s blog as well as providing links to its Facebook , Twitter and YouTube accounts. You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles. Web Business Fan Pages

Web 2.0 199

Web 2.0 Tips Facebook Retail 199

Direct Marketing Observations

SEPTEMBER 13, 2010

Now what if we applied these to the world of social media? Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc., Whether you use social media or not is not going to determine your success in business. Social Networks Web 2.0

Web 2.0 162

Web 2.0 Social Media Marketing MySpace 162

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. And I still believe that is the case … And despite a number of comments I got about that post both positive and negative – I think I stopped short of really nailing the issue which is – social media is more than a campaign it a commitment!

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Campaign Web 2.0 Marketing Social Media 213

The Marketing Blog

AUGUST 22, 2007

47 am The other side of Social Networking Jump to Comments Social networking is making a deep(er) penetration in our lives,(our? Consultants are enjoying the social-media revolution. However, a couple of bitter events, connected with Facebook and Orkut, the biggest community sites question the growth of social n/w. Young Indian teenager has lost his life and social n/w site Orkut played a big role in his death. However, I still review some Web 2.0

Social Networking 100

Social Networking Marketing Startup Web 2.0 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 MySpace 100

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Do you have a team that is very loosely coupled with no clear leader that coordinates your social activity and it feels strained or hard to hold together? Enterprise 2.0

Web 2.0 184

Web 2.0 Social Media Marketing StumbleUpon 184

Laurel Papworth

AUGUST 20, 2010

None of those emails tell you how to remove or delete your Ning network: TODAY IS THE LAST DAY. Today is the final day for free Ning Networks. We would like you to stick with us and keep your Ning Network running: [link]. We are contacting you one last time in the hope that you still want to keep your social network. Your Ning Network will be blocked after midnight tonight unless you choose a new plan. Social Media and SMBs (11).

Strategy 69

Strategy Web 2.0 WordPress Technorati 69

Buzz Marketing for Technology

FEBRUARY 16, 2010

Its the content that gives you the opportunity to have a discussion with the Media, its the content that gives you the opportunity to create conversations socially, its the content that gives you the opportunity to re-engage with leads in your system that you may be nurturing on that sames topic, and its the content that allows your sales team to start a conversation with their accounts about that topic. Social Media is not a campaign it’s a commitment!

B2B 187

B2B Web 2.0 Content StumbleUpon 187

The Marketing Blog

SEPTEMBER 16, 2010

Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively. Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site. Filed under: Iffort , Itemperance , Web 2.0 Tags: Iffort Itemperance Web 2.0

Research 138

Research Features News Web 2.0 138

Buzz Marketing for Technology

JUNE 27, 2008

The Networking for Success Project. A W.TEC project, teaching Nigerian women to use Web 2.0 Some Thoughts About Effective Networking Online. I’m very honored to be spending the week with you and having a conversation about effective networking online. That’s a photo of me from last summer teaching a workshop in Cambodia about Web 2.0.  I believe in the power of online social networks to help you get things done. About NFS.

Web 2.0 100

Web 2.0 Project Marketing Wiki 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at. Social Media speeds Onboarding I am officially up and running now in my. Blogging Facebook Social Media Social Networking Twitter Web 2.0

Marketing 117

Marketing Google Reader Web 2.0 Delicious 117

Buzz Marketing for Technology

JUNE 26, 2008

The emergence of Web 2.0 As Bill writes: In fact, as the rise of social network-based learning has demonstrated, employees no longer need the company to develop their knowledge, skills, and abilities. Here’s another piece from the archives, this one from April 2004.

Marketing 100

Marketing Insurance Web 2.0 Training 100

Laurel Papworth

JANUARY 31, 2010

Australia: Number of Australians on Facebook 2010 is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , Australians , Facebook , Online Communities , social media , social networks , statistics. Web 2.0 Twitter: Reputation Management in Social Networks (18). Tags: Australia Facebook Online Communities social networks statistics Australians social media

Strategy 107

Strategy Web 2.0 Technorati Facebook 107

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Internet , Opinion , Social Media > Every Social Network is Different: Here’s What You Need to Know Every Social Network is Different: Here’s What You Need to Know by Tamar Weinberg on January 25, 2008 Share Over at the Blog Herald , Chris Garrett says that Twitter is changing his news consumption habits.

Social Networking 101

Social Networking Digg StumbleUpon Delicious 101

Laurel Papworth

JANUARY 18, 2010

We can be as careful as we like, swearing not to put things online, not to respond negatively, not to reveal personal information in social media sites. Facebook: Reputation and friends or family is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Facebook , photos , reputation , social media. Twitter: Reputation Management in Social Networks (18). Social Currency: What am I worth? (8). Web 3.0, Web 2.0

Reputation 106

Reputation Strategy Web 2.0 Technorati 106

Buzz Marketing for Technology

SEPTEMBER 23, 2008

For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate. There will be no separate networks for voice data etc – the network will become the platform. Web 2.0 Collaboration is nothing more than a group of people working toward a common goal – that's what Web 2.0

Company 100

Company Collaboration Marketing Web 2.0 100

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Election 2010: GetUp Tony Abbott Mashup is a post from: Laurel Papworth- Social Network Strategy. Web 2.0 Video 3.0 – Social Video (2).

Mashup 100

Mashup Strategy Web 2.0 Technorati 100

Laurel Papworth

FEBRUARY 14, 2010

Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. One is that when we are fools, taken in by the scam, a journogger (journalist that raids social media for linkbait stories) or some other party could go through the 335,000 fans and name and shame anyone he or she recognises – social media experts, politicians, other journalists. Social Media and SMBs (11).

iPad 108

iPad Strategy Facebook Web 2.0 108

Laurel Papworth

MAY 14, 2010

Crowdsourced innovation social networks. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: BP , crowdsource , deepwater , horizon , kaggle , Michael J Evans , mjevans.com , oil spill , Online Communities , public relations , social media , social network , social networks. Australia Event: Social Networks and P.R. (9). Web 2.0

Crowdsourcing 94

Crowdsourcing Strategy Social Media Automotive 94

Direct Marketing Observations

JUNE 3, 2010

No matter how great a social network might be, bells, whistles and what not- It doesn’t happen without people. Tags: Web 2.0 It lives and dies by what the users do with it. How many great start-ups and applications die on the vine because no one knew about them? Is it because of a lack of marketing? technology

Web 2.0 122

Web 2.0 Marketing Applications Social Networking 122

Laurel Papworth

OCTOBER 20, 2010

Ok I admit, I’m a bit down on social media campaigns. If it’s agency created content, professionally edited, professionally uploaded and distributed and acts as an ad, it’s not really very social media-y, is it? Well, Social Ads, mebbe? Then again a social media campaign can be a bit of lowkey fun, and not overly produced. Social Media Campaign: Saw7 and Hoyts is a post from: Laurel Papworth- Social Network Strategy. Web 2.0

Strategy 98

Strategy Campaign Social Media Web 2.0 98

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Social ads at least have a chance of being relevant (useful to those looking) or more easily ignored (less likely to piss those off that aren’t looking). Betraying social trust. Web 2.0

Strategy 98

Strategy iPad Social Media Web 2.0 98

Laurel Papworth

DECEMBER 16, 2010

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Word of mouth, social media, tell a few people. It’s worth noting for those that are interested in pursuing social media as a career, that there is nothing like proof of the pudding. So get creative, get networking and win something.

Strategy 97

Strategy Social Media Diagrams iPad 97

Laurel Papworth

APRIL 18, 2010

Journalists that raid social networks like Facebook and Twitter, not caring about community, will face a backlash. A few months ago, I wrote about journoggers – and tried to highlight the difference between bloggers/twitterers ( social network members) vs journalists simply using social media to source stories (not be truly a member), and how they behave differently: Participating in the online community… or raiding it? Web 2.0

Strategy 71

Strategy Web 2.0 Technorati Guidelines 71

Laurel Papworth

APRIL 8, 2010

I teach a hub and spoke approach to social media connectivity – create a hub that YOU control, use the Facebook/Twitters/Youtubes to distribute to spokes. Don’t build your network hub on Facebook – use it as a spoke. is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , brand , community , deleted , Facebook , fan , fanpages , page , removed , social media. Social Media Monetization and Revenue (29).

Communities 111

Communities Strategy Widget Facebook 111

Laurel Papworth

JUNE 16, 2010

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 Economies of Social Scorecards. Trust and Social Scorecards. Web 2.0

Strategy 108

Strategy Sharepoint Joomla Badge 108

Laurel Papworth

APRIL 18, 2010

What about little companies using sole trader web developers? Social Media: Web Developer and Agency Ripoffs is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: agency , Australia , humor , not humor , ripoff , social media , stupid. Web 2.0 Tags: Australia Online Communities blogs social media social networks agency humor not humor ripoff stupid

Strategy 83

Strategy Badge Wiki WordPress 83

Laurel Papworth

OCTOBER 20, 2010

Government 2.0 I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. Public Sector web 3.0 and Future of Social Media eGov. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. social media dashboard. How do you save time and energy when monitoring ALL those social media sites. Web 2.0

Strategy 75

Strategy Gov 2.0 Conference Press Release 75