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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity SMM

I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. And you can do it all directly on your mobile device. You could also promote this live session on your other social networks and with your email list and run it like a webinar.

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7 Lead Generation Ideas for 2024

Oktopost

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

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5 Best brands on Pinterest to learn from

Sprout Social

According to Sprout Social’s Q2 2024 Pulse Survey, 51% of all consumers feel Pinterest content is more positive compared to content on other social networks, including 60% of Gen Z respondents. Along with brand awareness, recent Pinterest platform upgrades are helping businesses drive conversions.

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24 simple ways to increase Facebook engagement (free calculator)

Hootsuite

Calculate it on a post-by-post basis or for an entire campaign for any social network. Keep it short The vast majority of people use Facebook on their mobile devicesa whopping 98.3 You dont need a fancy camera or photography equipmentyour mobile phone is all you need to get started. What does engagement mean on Facebook?

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Meta Threads analytics: A complete guide to measuring success

Sprout Social

Insights for the Threads mobile app started rolling out in October 2024. Heres how to see Threads analytics on mobile: Go to your profile page on the Threads mobile app. A/B testing different posting times and content formats Consistent testing on social media helps you fine-tune your strategy and improve your performance.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

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Social Media Isn’t Working for Women—Here’s the Platform That’s Changing the Game

Bill Hartzer

She later co-founded Women Moving Millions, an organization that has mobilized over $1 billion to support women and girls. Social media can feel like the Wild Westmisinformation, harassment, and privacy concerns run rampant. “With UP, we’re not just building another social network. What Makes UP Different?