2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.

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Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. How is your sector performing relative to the overall market?

Trending Sources

The Marketing Industry

Twist Image

Marketers frequently struggle with issues - from how to get more clients to how to keep those clients, and from how to continue to keep being creative to how to keep their teammates happy and engaged. How involved are you in your industry and the associations that serve it? Many years ago, I was considering joining the Canadian Marketing Association. They join their industry association, pay their dues, sit back and wonder what value the association will bring to them?

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. Social Media Marketing pharma

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Yes, we’re even starting to talk about marketing. The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.

What Marketers Need to Learn from the Entertainment Industry

Convince & Convert

Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. It was like corporate water boarding—There should really be a UN inquiry into the marketing practices of the Mad Men era through today.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

In a well-researched article , Andreessen Horowitz partner Connie Chan laid out an explanation for why WeChat has so dominated the Chinese app market. The telecom giants have enjoyed their market dominance; the rise of OTT will almost certainly end it. The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog.

5 Proven Instagram Hashtag Strategies from the Airline Industry

Simply Measured

Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. If you are looking for engagement in a visually-rich industry like travel, you cannot ignore Instagram.

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

Give edit a voice – who would followers rather interact with, a marketing person or the actual writers of your content? NBC Targets Local Markets on the New Digg. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.

3 Trends in the Daily Deal Industry

Idaconcpts

Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry.

The Pageview Industrial Complex

Twist Image

The frustration that certain marketers have with pageviews are well-placed. If someone is looking at content and multiple display ads are pushed to them, instead of screaming that pageviews are a wrong metric, perhaps the marketing industry needs to take a greater step back, and ask even more profound questions: are display ads and the pageview model the most compelling way for a brand to create attention online? marketer. marketing. marketing industry.

Become an Advocate (Not Just a Leader) in Your Industry

SocialFish

To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. What Is an Industry Advocate?

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. evolve the existing systems and processes that aren’t in sync with the market expectation. Digital is Turning the Industry on its Head.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. Why should you bother creating your own hashtag campaign ?

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. 69% of B2B marketers are shifting their budgets toward social media. B2B Internet Marketing Social Media Facebook Industrial Media SEO Twitter

The Importance of Marketing Diversification

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.

Twitter & Industry Experts Share Advice on Social Customer Care

Sprout Social

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. Special guest Jeff Lesser , Product Marketing Manager at Twitter, talked about the network’s focus on it and highlighted recent Twitter enhancements that help businesses easily resolve customer issues. Here are five key takeaways that our audience identified: "Social media is not marketing.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

The PR Industry Can’t Help Itself

Geoff Livingston

Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Rants Reality Agency attention Congress ethics klout marketing Obama pr PRSA salvageable Senate Social Media

Understanding Your Industry as a PR Newbie or Intern

Meltwater

The cornerstone of being a successful PR pro or marketer is understanding your market. Any… Read More.

What is Influencer Marketing?

SocialFish

Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

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Review of the Online Group Buying Industry

Idaconcpts

As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry.

2015 Facebook Industry Report – Video on the Rise

Saying It Social

A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos

2015 Facebook Industry Report – Video on the Rise

Saying It Social

A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos

Innovation And Talent In The Marketing Industry

Twist Image

When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? The business model of the advertising or marketing agency of yesteryear continues to morph. These marketing professionals rarely had public personas and they most certainly were not Blogging or tweeting out their every thought and strategic insight. The challenge is not the marketing agency's desire to accommodate this shift. digital marketing. marketing.

Why Blogging is Like the Oil Industry

Engaging Brand

If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. Do you create time for people to connect to their market?

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Direct Marketing ). Marketing Think ).

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How The TV Industry Just Hurt Television Advertising

Twist Image

It's often the trotted out horse when people want to know, exactly, how places like Facebook and Twitter are going to make the billions of dollars that they are required to generate, based on their market capitalization. This is where the proverbial rubber meets the road for marketers. digital marketing blog. marketing. marketing blog. media industry. television industry. tv industry. What is the value of your personal data to an advertiser?

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What Publicis Omnicom Is Screaming At Our Industry

Twist Image

That is the conversation that every marketing, advertising and communications agency needs to be having. It''s self-serving for me write this (I own an independent digital marketing agency), but it''s true. We''re not in the TV industrial complex anymore, Toto. Whether you''re a marketing agency or a brand, you''re going to have to make some tough decisions in the next few months. With it, all of the marketing that surrounds it is adapting as well.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

What Social Strategizing Means in the Biotech Industry

Simply Measured

The 2016 State of Social Marketing Download. Solutions like Simply Measured can help you identify relevant conversations and shared links in your industry. If you have been in this regulated industry for any length of time, you generally know what you can and cannot do.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.

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120 Marketing Tactics for Blogs

Pamorama

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Use marketing tactics to create visibility .

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.

7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

The industry is constantly changing and it can be a challenge to keep up. Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals.

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